Celebrating African creativity with new research currency - 3 May 2016[Leigh Andrews] Mike Broom asks where marketing research is going, particularly when you factor in the weak economy, budget cuts and greater complexity and the complexity of modern life in general. Broom says the bottom line of marketing research is still to gain better understanding of consumers. In this light, Terry Murphy says the new OOH measurement currency should bring even more growth to the outdoor advertising industry, particularly based on how the introduction of similar currencies has impacted other countries. We also put on our fun hats to go further Behind the Loeries 2016 with Suhana Gordhan, creative director at FCB Africa and newly nominated Loeries committee and board member. read more Now screening: Get your GoT fix! - 25 Apr 2016[Leigh Andrews] Social media was buzzing ahead of the season premiere of Game of Thrones. Louise Marsland, one of the biggest GoT fans we know (this preview article she wrote late last week serves as proof), was up with the earliest Twitter birds to watch the episode and talks us through the hype and whether expectations were met in an article titled 'And now my watch begins...' Marsland says it didn't disappoint, leaving as many questions unanswered in the first episode as the final of Season 5 - that said, if you're a fan and haven't seen the show yet, stay off the internet!! In other exciting news, the final rankings are in: South Africa came joint-12th overall in D&AD judging 2016, responsible for 13 of the 749 pieces of work awarded D&AD Pencils out of 26,000 design and advertising entries this year. read more From expert PR to brand communication truths - 18 Apr 2016[Leigh Andrews] This week's coverage starts on a high note, with small public relations consultancy PR Expert taking top honours at the 19th PRISA PRISM Awards. Bizcommunity sponsored this year's lifetime achievement award, which went to Peter Mann of Meropa Communications. read more Customer-centric brand communication - 11 Apr 2016[Leigh Andrews] As we delve further into #CommerceMonth at Bizcommunity, Beverley Klein finds out about 'the demanding digital consumer' and the resulting rise of 'the internet of customers' from Andre Steenekamp, CEO of 25AM. It's time for all businesses to realise this and revolutionise their brand communication. With brand communication as a whole at the heart of everything the Loeries stand for, and Loeries® Creative Week™ 2016 just four months away, we decided to unmask the unifying power of creativity by chatting to Donovan Goliath - popular comedian by night and creative director by day, who serves as the first ever Loeries Creative Voice and is chatting about "creativity as a whole" on a special weekly segment on YFM, running until mid-May. Switching focus to the concept of rebranding, Christo Maritz explores when is the right time to stick with the branding you've built up over the years and when to go for a rebrand, using music icons Madonna and Meat Loaf as examples. read more Personal branding in the digital economy - 4 Apr 2016[Leigh Andrews] Louise Marsland kicks things off by chatting to this week's NewsMaker, Koo Govender. She's the new CEO of the Dentsu Aegis Network in South Africa, tasked with building the network's position in the South African market. read more Tapping into the youth market - 29 Mar 2016[Leigh Andrews] Our focus on brand managers is still going strong as we reach the end of the month, with Trevor Ormerod, GM of sales and marketing at Times Media, letting us in on what to expect from the 12th annual Sunday Times Generation Next Youth Marketing Conference, Interactive Showcase, Awards event this June and how brand managers can better tap into the youth market. Sticking with the idea that the cool kids know what works, the Entrepreneurship Survey, provides a glimpse into the world of young entrepreneurs in Africa - particularly those in the 15 to 25 age group. Facebook has also launched educational materials on ad auctions, to help those of us who are a little out of that market age-wise understand how the Facebook ad auction actually works in order to better reach the lucrative youth market that's always got an eye on social media. Go forth and conquer! read more Happy birthday Twitter! - 22 Mar 2016[Leigh Andrews] Yesterday Twitter turned 10 and Louise Marsland gives us some of the best moments from the past decade and how the social network has changed how we interact online. Technology is improving in leaps and bounds, and the fact that science fiction is becoming reality is what keeps CEOs awake at night. Leigh Andrews spoke to IBM's Craig Holmes and Jose de la Torre about the true impact of digital disruption on business. As we all know the digital world is becoming heavily diluted with content, so how do you create shareable content in social media marketing in this day and age? Aimee Serrao provides some pointers to achieve this tricky task. In line with this, what exactly is digital media? Jack Dawson defines this new term and provides some lessons from around the world. PS: Bizcommunity's content calendar is well underway. read more Giving your audience what it wants - 14 Mar 2016[Leigh Andrews] It's not easy standing out from the crowd when your audience has come to expect a certain way of work - but that's not to say it can't be done. WPP's smallest agency, NOT NORM, is a key example of this as it bucks the trend and starts making a name for itself with global and local recognition alike. read more Managing brands digitally - 7 Mar 2016[Leigh Andrews] Digital publishing and advertising has been top of mind for a while now, with the IAB's Digital Summit & Bookmark Awards 2016 taking place last Thursday. read more The future of work & digital design - 29 Feb 2016[Leigh Andrews] It's been a business-busy February here at Bizcommunity. Today, we round out our #DesignMonth theme with an overview of the CCDI's design-thinking movement, which is fast spreading across the country. read more Design Indaba 2016 delights - 22 Feb 2016[Leigh Andrews] Fresh from the 21st rendition of Design Indaba, bite into the inspiring insights and outtakes on our menu, to spice up your design thinking. For starters, Terry Levin speaks to Alex McDowell, creative director of LA-based 5D Studios, about the power of pop culture in storytelling. For mains, Ann Nurock spoke to Christian Benimana, architect and programmes manager of MASS Design Group in Rwanda, about his concept of "Building for social change". Rounding things out, Ruth Cooper bites into the 'girl power' aspect of the final day of Design Indaba, as well as the themes of courage and consideration, which provided much food for thought. That's just what simmered to the top. read more Consider this... - 15 Feb 2016[Leigh Andrews] Gareth Mountain takes us though four key points to consider before setting up a direct marketing capability for your business. Getting the basic building blocks right can mean a rapid increase in new clients. Linda Sangaret is the new chief marketing officer of Brand South Africa. read more All things digital design - 8 Feb 2016[Leigh Andrews] As it was Super Bowl Sunday this weekend, Louise Marsland has focused her latest (rebranded) #Trending column on brands that won the 2016 Super Bowl. Click through to see examples of this year's winners and insight into the amount of intestinal advertising, leading to the #Superbowel hashtag... Graham du Plessis takes things further by questioning whether display advertising through the website banner ad has seen the end of its glory days, especially in SA. read more Get ready for #DesignMonth! - 1 Feb 2016[Leigh Andrews] A whole month of 2016 has bitten the dust. We hope things are off to a good start for you and your biz. We lead with the story that Grey Africa appointed Fran Luckin as its chief creative officer and speak exclusively to Luckin about her sparkling creative career thus far and the state of advertising on the continent, as well as where SA's falling behind in advertising trends. Sticking with the topic of all that's trendy in 2016, Farren Roper offers insight into the top 10 social trends we can expect this year. read more Time to design a better country – literally - 25 Jan 2016[Leigh Andrews] This week's all about change, with local Lowe and Partners SA rebranding as MullenLowe SA. This is a result of the global Lowe network introducing a new brand identity to reinforce its position as a global challenger and creative boutique. The aftermath of the social media furore over the #ZumaMustFall advertising banner has been positive, especially with the replacement banner one that evokes a sense of harmony and nation-building - that of the SA flag. read more |
