All things digital design - 8 Feb 2016By Leigh Andrews
Graham du Plessis takes things further by questioning whether display advertising through the website banner ad has seen the end of its glory days, especially in SA. He offers a few suggestions that can make your banner ads more effective and point to programmatic as the future. Gert Hattingh sticks to the topic of digital communication and raises seven questions to answer before launching a pay-per-click (PPC) campaign through Google AdWords. He sees this as another industry revolutioniser as it means the end of cold-calling - in correctly targeting your potential audience, clients or customers actually come to you. Lastly, continuing with our focus on #DesignMonth, I looked into why RADAR's set to be the pulse of the local brand design industry in meeting clients' challenges creatively, especially since the agency's rebrand from 'Under the Radar'... PS: You're welcome to share your views with us on all things design by using the #DesignMonth hashtag when you interact with us on Twitter! | Leigh Andrews
Andrews was on the inaugural Marketer of the Year (MOTY) jury for the 2019 Marketing Achievement Awards (MAA) as well as an #Inspiring50 2018 nominee herself, and judged over 500 entries for the most recent Epica Awards - the only creative prize awarded by journalists working for marketing and communications magazines around the world. She's also serving on the IAB (SA)'s #Bookmarks2020 Publisher panel. Responsible for keeping a finger on the pulse of the latest happenings in the marketing and media industry, this is an almost 24/7 role that involves keeping one eye on your inbox with the other on your social media feed, to write breaking news stories and interviewing key people in the B2B space. All made easier by 13 years of working for companies such as Microsoft, Kagiso Media, Fleet Street Publications, the Mail & Guardian Online, Caxton Community Newspapers and Newsclip's media, marketing and PR publications. |
As it was Super Bowl Sunday this weekend, Louise Marsland has focused her latest (rebranded) #Trending column on brands that won the 2016 Super Bowl. 