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Meet the 2014 Biz Trends Report contributors

Anton Krugel

Anton heads Interbrand Sampson's design team as creative director, driving the creative team from initial inspiration to conceptualisation and finally to creative execution with a highly experienced eye for superb brand development. Anton has developed brand identities for numerous companies within the fast developing African countries ranging from telecommunications, banking, petroleum, airlines and beverages amongst others. He sits on the board of the Brand Council of South Africa (@BrandCouncilSA). Follow @AntonKrugel on Twitter.

[2014 trends] The future lies in the palm of your hand
Athar Naser

Athar Naser is head of Juice Content. He is responsible for content strategy and content marketing across the group as well as for department clients. He brings a wealth of global media and digital experience to the content specialist division of Prime Media Online, as well as to the already rich talent pool at the publisher of South African web portal, Follow @JuiceContent on Twitter.

[2014 trends] Building a better scope of the content marketing space
Brett Kaplan

Brett Kaplan became MD of Clothing and General Merchandise business in July 2013 after joining Woolworths in 1978 as a trainee manager and starting retail life in Adderly Street. Over the years he held various merchandising and buying management positions throughout the Clothing & GM Business Three years ago Brett was promoted to divisional director of Clothing and GM. In 2010 he joined EXCO as director of Clothing and GM Buying reporting to CEO Ian Moir.

[2014 trends] Delivering value in a dynamic retail environment
Chris Moerdyk

Apart from being a corporate marketing analyst, advisor and media commentator, Chris Moerdyk is a former chairman of Bizcommunity. He was head of strategic planning and public affairs for BMW South Africa and spent 16 years in the creative and client service departments of ad agencies, ending up as resident director of Lindsay Smithers-FCB in KwaZulu-Natal. Email Chris on and follow him on Twitter at @chrismoerdyk.

[2014 trends] Taking deep breaths in marketing and media
Craig Kolb

Craig Kolb owns AcentricTM Marketing Research. AcentricTM conducts marketing research in the areas of new-product research, brand equity, customer satisfaction/loyalty, employee engagement, stakeholder satisfaction and public opinion. Craig is widely published in the area of marketing research, having written numerous articles and conference papers for both local and international conferences. Contact details: tel +27 (0)12 683 8832 | email | website

[2014 trends] Marketing research trends for 2014
Daniel Pinch

Dan is the founder and creative director of Society, one of the fastest growing social media and content agencies in South Africa (and part of the King James Group). Since moving to Cape Town from London in 2004 he has worked on award winning social media and PR campaigns for the likes of, Santam, Johnnie Walker and Steri Stumpie among others. Dan was previously creative director at Atmosphere (also part of the King James Group). Follow @workofsociety.

[2014 trends] Trends affecting social media content
Darren Woolley

Darren Woolley is the founder of Trinityp3, an Australian-based a marketing management consulting company with an international network of more than 30 industry professionals that helps people to achieve commercial purpose through creative process. Website, email , read his blog at and follow him on Twitter at @trinityp3.

[2014 trends] Ten trends in marketing management for 2014
Dave Nemeth

Often referred to as one of South Africa's leading trend experts, Dave Nemeth is a qualified designer who has been in a variety of industries over the past 20 years. His company Trend Forward presents the Nemeth Trend Report annually in all major SA cities. Email Dave at , follow @davenemeth on Twitter and connect on Facebook.

[2014 trends] The changing landscape of design
David Blyth

David Blyth is CEO at Yellowwood. His focus at Yellowwood to date has been on building thought leadership and a pan-African client footprint. David is a prior chairman of 'think' (South African Communication Design Council), the Digital Interactive Media Association and is a current director of the Brand Council of South Africa (BCSA). Follow @dvblyth on Twitter.

[2014 trends] A roller-coaster of a year
Dion Chang and Raleen Bagg

Dion Chang (@dionchang) is the founder of Flux Trends. He is an innovator, creative thinker and visionary. He is a sought-after trend analyst and uses a global perspective to source new ideas and identify cutting-edge trends. Raleen Bagg is an advertising industry refugee and a freelance writer for whoever needs effective words and smart thinking. Research and subbing resource for Flux Trends. Register for The State We're In trends report on

[2014 trends] 12 broad (but cherry-picked) trends
Doug Mayne

Doug Mayne, MD of Primedia Lifestyle, founded his marketing and advertising career at Ogilvy Durban, where his leadership qualities ensured his progression from account executive to group account director. Joining Primedia Lifestyle in 2007 as KZN regional marketing manager, Doug was appointed MD in July 2011. His particular area of interest is the digital and CRM space within retail, and the use of mobile, social and loyalty tools to drive customer engagement and personalised retail experiences. Website

[2014 trends] Mall and retail trends for 2014
Dr Carla Enslin

Dr Carla Enslin is one of the founding members of Vega School of Brand Leadership. She is Academic Head at The Independent Institute of Education's Vega School of Brand Leadership, a Teaching Fellow at UCT's Graduate School of Business, and deputy chair of the Brand Council of South Africa (BCSA).

[2014 trends] The discipline of brand building
Dr Pieter Streicher

Dr Pieter E Streicher is MD of wireless application service provider ( He also sits on the management committee of the Wireless Application Service Provider Association (WASPA). Email him at .

[2014 trends] Mobile moves: Key trends to watch in 2014
Francois van Dyk

Francois van Dyk, heads up Operations at Ornico, the Brand Intelligence research company. He is part of the management team that has seen Ornico expand across Africa, currently with data resources in 14 countries and employing more than 100 media enthusiasts. He studied and lectured public relations before entering the world of media research. Contact details: Twitter @sbalie

[2014 trends] It's time to get the public back in relations
Gail Schimmel

Gail Schimmel is a specialist in advertising law. She runs a consultancy - Clear Copy ( - that offers advice to marketers and advertisers in relation to the Advertising Standards Authority (ASA) and other aspects of advertising law. An admitted attorney (with BA, LLB, Psychology Honours and LLM degrees), she was previously head of legal and regulatory at the ASA, and subsequently joined Edward Nathan Sonnenbergs as a director in 2008. Email and follow @GailSchimmel.

[2014 trends] Advertising regulation trends in 2014
Gary Hadfield

Gary Hadfield joined the team at as CEO in January 2011. Hadfield has been in the one-to-one industry for the duration of his career, nine years of which he spent in the mail order industry, and 13 years in the e-Commerce environment.

[2014 trends] Business trends for online retailers
Gavin Mills

Gavin Mills is the MD of Don't Forget George Events, (, a specialist event production and communications company launched in 1998. He is as passionate about life as he is about his business, and believes it is up to voices of reason in a turbulent world, to help craft our future, not just accept it. Contact Gavin on tel +27 (0)11 791 3308, email and follow @Gavinmills on Twitter.

[2014 trends] Trends SA - La Vida Loca
Gillian Rightford

Gillian Rightford's CV is a mix of marketing, advertising, and management. A former Group MD of Lowe Bull, she started Adtherapy (, a consultancy that talks to agencies and marketers about all things advertising. Her mantra is 'to rid the world of bad advertising'. The rationale behind Adtherapy is 'better skills, better relationships, better results'. Adtherapy looks at enhancing these areas - mastery of skills; productive client/agency relationships; outstanding & effective creative output.

[2014 trends] It's all about me
Gisèle Wertheim Aymés

Gisèle Wertheim Aymés has worked in the media industry in South Africa for over two decades. She is a director of a medical company, owner and publishing editor of Longevity Media ( and a shareholder in Stuff Group SA, publishers of Stuff ( - the world's best-selling gadget magazine. Email her at and follow her on Twitter at @giselewaymes.

[2014 trends] Waka waka (this time for Africa)
Gordon Geldenhuys

Gordon Geldenhuys heads up the Social Media & Insights division of 25AM, a strategic digital consultancy and Salesforce Marketing Cloud Authorised Reseller. He is responsible for developing social media strategies and facilitating the licensing of Salesforce Marketing Cloud to companies in South Africa.

[2014 trends] The year of the social customer
Henk Pretorius

Henk Pretorius is the co-founder and CEO of Columinate. He is a marketing researcher and registered research psychologist with the Health Professions Council of South Africa (HPCSA). Henk has worked with blue-chip clients in a diverse range of industries, including FMCG, financial services, media, advertising, telecommunications, online services, pharmaceutical and academic. Henk is also a current board member of Brand Council of South Africa (BCSA). Follow @henkpret and @Columinate on Twitter.

[2014 trends] The year ahead for research
Hilton Rose

Hilton Rose is Director of 'Your Brand Agency', a fully integrated brand design and digital communications agency. Contact details: website | email | Twitter @hiltonrose1 | LinkedIn

[2014 trends] Wake up and smell the networks
Ivan Moroke

Ivan joined TBWA\Hunt\Lascaris as group managing director in January 2011 from Yellowwood - a TBWA\ South Africa subsidiary, where he held the position of group managing director. In 2012 he was appointed CEO TBWA\Hunt\Lascaris. Ivan has a Bachelor's of Commerce degree from Unisa. He is also chairman of the Brand Council of South Africa (BCSA). Twitter @ivanmoroke

[2014 trends] 1+1=11: The power of collaboration
Janet Kinghorn

Janet Kinghorn is executive creative director at Brand Union Africa. Over the years she has worked on many of South Africa's most iconic brands like SAB, SAA, and Standard Bank, Johnson and Johnson, coca cola and Nike. In 2011 she was voted onto the Brand Council of South Africa (@BrandCouncilSA), where she is proud to be a part of helping our industry know the true value of brands and branding. Follow @biginmyhead.

[2014 trends] The Year of Happy
Jason Levin and Mokebe Thulo

MD of HDI Youth Marketeers Jason Levin has been in the marketing industry for over 20 years. In April 2008 Levin took over as the new MD where he now spends his time understanding what makes young South Africans tick. In 2012 Mokebe Thulo took on the role of communications manager at HDI Youth Marketeers where her key focus areas have been in developing a PR strategy, as well as aligning internal communications and managing stakeholder communications.

[2014 trends] Youth trends in 2014
Justin Hawes

Justin Hawes is the managing director of two display companies: exhibition specialist, Scan Display, and retail specialist, Scan Retail Solutions. He is also one of the founders and the current chairperson of the Event Greening Forum, a non-profit organisation which is dedicated to transforming the South African events industry into a more sustainable model. Contact details: email | Twitter @ScanDisplay

[2014 trends] Sustainable event practices to grow in 2014 and beyond
Karen Ashwin

Karen Ashwin is the founder and MD of The Event Production Company (, South Africa's event pioneer. Karen is considered one of the industry's leading personalities and has a track record of 21 years, with The Event Production Company having conceptualised and executed most of South Africa's largest, most significant, high profile and innovative events. Contact details: tel +27 (0)11 883 0470 | email

[2014 trends] Faster, smarter and increasingly ingenious!
Kirsty Chadwick

As an educator, public speaker and leader, Kirsty Chadwick has spent almost two decades involved in the field of education. Founder of The Training Room Online, which designs and develops innovative tailor-made e-learning material for the corporate, industrial and private sectors, Kirsty has trained, developed and inspired people across three continents.

[2014 trends] E-learning trends for 2014
Matona Sakupwanya

Matona Sakupwanya is GM of the Radio Advertising Bureau of South Africa (RABSA;; @RABSouthAfrica). She is passionate about championing the medium of radio and helping marketers, media and creative agencies to better understand and harness the power of the medium for their brands. Contact Matona on tel +27 (0)11 325 4935, email and connect on Facebook.

[2014 trends] The rise of radio
Michal Wronski

Mike is technologist, entrepreneur and MD of Fuseware (, @fuseware), a company specializing in social media analytics and digital research. Mike's experience involves working with technology in its various forms to enhance the way businesses operate and disrupt the way brands connect with customers. Contact Mike at or follow @mikewronski on Twitter.

[2014 trends] The convergence of media, marketing and technology
Michelle Caldeira

Michelle Caldeira is the managing director of Blue Moon Corporate Communications, specialists in Integrated Employee Engagement. Blue Moon turns 25 in 2014, marking a quarter of a century of loving what we do!

[2014 trends] Significant trends in employee engagement
Mike Taberner

Mike Taberner is a Partner and Director at Brandesign, a brand development company. He consults on brand development and marketing channels to be used by clients. He is responsible for the strategy as well as the media portfolios. Contact details: Twitter @MikeTaberner

[2014 trends] The cash-strapped consumer
Nick Schilperoort

Nick attended the University of Stellenbosch, graduating with an honours degree in commerce, majoring in financial and investment management. After three years he decided to join XFACTA where today he serves as a strategic planner/new business development manager/copywriter/runner/public relations manager/account manager, and currently as a director of the Brand Council of South Africa (@BrandCouncilSA). Follow @NicSkilly on Twitter.

[2014 trends] Fashionably late
Nicola Kleyn

Professor Nicola Kleyn is a member of marketing faculty and deputy dean at the University of Pretoria's Gordon Institute of Business Science. She research, consults and teaches in marketing and branding with a focus on corporate branding. She is a board member of the Brand Council of South Africa (BCSA). Follow @NicolaKleyn on Twitter.

[2014 trends] The big themes on the 2014 brand radar
Odette van der Haar

Odette van der Haar is CEO of the Association for Communication and Advertising (ACA) (, the industry body of the SA advertising and communications sector. She is also a current board member of Brand Council of South Africa (BCSA). Odette previously headed up Sentech's Advertising, Events and Sponsorships and worked for SAPO, Siemens, BP, Mutual and Federal. Contact details: tel +27 (0)11 781 2772 | email | Twitter @odette_roper

[2014 trends] A game changing year for advertising and communications
Oresti Patricios

Oresti Patricios, CEO of the OrnicoGroup (, has long been on the cutting edge of the media, advertising and branding industries. He has an MBA at GIBS and did his thesis on social media when Twitter was barely a twit. He has always driven his vision of dominating African media & brand intelligence. Contact Oresti on tel +27 (0)11 884 5041 or email and follow @orestaki on Twitter.

[2014 trends] The big trend? Africa is on trend
Pete Hutchings

Pete joined Stretch in 2011 after working in experiential marketing in the UK with the likes of Cadburys, Transport For London & Coca Cola. Stretch is a specialist experiential marketing agency developing strategies and concepts for national execution. Twitter: @stretchexp Email: Web: Facebook:

[2014 trends] A bumpy 2014 for experiential marketing
Sue Disler

Sue Disler has more than 20 years of experience in the advertising and marketing as a designer (and sometimes coder), art director and strategist, the last 18 largely dedicated to digital. Email her at , follow @suediz on Twitter or find out more on Linkedin.

[2014 trends] Contradicting addictions
Tarryn Pitchers

Tarryn Pitchers is Joe Public's marketing manager, having previously held the post of senior account manager at Ogilvy Public Relations (Johannesburg). Tarryn brings diverse knowledge to the Joe Public brand having managed FMCG, advertising and technology clients such as KFC South Africa, Ogilvy and Mather South Africa and Altech Autopage Cellular. Follow @tarrynpitchers on Twitter.

[2014 trends] Marketing for advertising

Multi-disciplinary agency with a passion and proven track record for building legacy African brands for the future. We are Afrophiles offering strategic brand design and architecture, brand content and standout PR activations. Currently acting as creative director at large. Email , follow @terrylevin on Twitter, view her photos on Instagram, connect on or LinkedIn.

[2014 trends] African Renaissance
Thomas Kolster

Thomas Kolster is the author of Goodvertising (Thames & Hudson 2012; (; Facebook), founder of the Goodvertising Agency ( and the world's first collaborative communication platform dedicated to sustainability: WhereGoodGrows (; Facebook). He hails from Copenhagen, Denmark, and has spent some time in South Africa. Read more at, email Thomas at , and follow @dogoodvertising and @thomaskolster on Twitter.

[2014 trends] Nobody cares about sustainability
Thomas Oosthuizen

Thomas Oosthuizen is a marketing and brand strategist ( who focuses on helping clients achieve greater marketing and brand success by spending less, for which he has devised his own methodologies. He has consulted widely to major companies across Africa and the Middle East and holds a doctorate in marketing communications. Email , read his blog at, follow @drthomasbrand and connect on LinkedIn.

[2014 trends] Marketing 'trends', challenges, observations
Tiffany Markman

Tiffany Markman is a highly opinionated freelance copywriter, copy editor and writing trainer who has worked for over 180 clients in South Africa and across the world. She is an EMPOWERDEX-certified EME who hates misplaced apostrophes and dangling modifiers but loves pizza and pina coladas. Read more at, reach her anytime on , follow @tiffanymarkman on Twitter and sign up for her newsletter.

[2014 trends] Communicating like a boss: Anti-trends for 2014