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A South African's guide to moving to and making it in Malta: What Malta learned from Marilyn; the wages of sun
A South African's guide to moving to and making it in Malta: What Malta learned from Marilyn; the wages of sun

If there was a theme song for public relations in general and reputation management in particular, it should be the Marilyn Monroe and Frankie Vaughn duet Specialisation from her under-appreciated 1960 movie Let's make love...

By Marcus ‘The Maltese Falcon’ Brewster 1 day ago

What's seen and what's said
What's seen and what's said

Within the complex world of advertising, what's really doing the selling: the image or the copy? The reality is that both play an integral part in the selling process for almost every piece of design and campaign. So wherein lies the invisible harmony between eye-catching imagery and cleverly written copy?

By Nick de Beer 2 days ago

Boris Dzhingarov
Rethinking your marketing strategy for a worldwide audience

Marketers have agreed for many years: content is king. When a company is primarily trying to spread content and build brand awareness in their native country, they generally have a pretty good handle on how to tell an engaging story...

By Boris Dzhingarov, Issued by Monetary Library 2 days ago

Chris Moerdyk
Survival advice from an accountant and a marketer

Risk is not a four letter word. Ok, it is, but it isn't that sort of four letter word. In fact it's just the flip side of reward and reward is what we are all after in business...

By Chris Moerdyk, Issued by Chris Moerdyk 2 days ago

Has the digital age impacted the fundamentals of brand building?
Has the digital age impacted the fundamentals of brand building?

Derryn Jackson unpacks how the digital era has affected brand building...

By Derryn Jackson 3 days ago

Corporate crises expose leaders to new challenge
Corporate crises expose leaders to new challenge

A series of corporate communication missteps and ponderous responses has exposed a gap in the skills mix at executive and directorial levels across South Africa ...

By Auguste Coetzer 3 days ago

Five reasons your PPC campaign isn't getting you leads
Five reasons your PPC campaign isn't getting you leads

For any company, from small entrepreneur to blue chip corporate, Google AdWords provides the tools to unlock a wealth of new business. But, just as pay-per-click (PPC) may provide amazing opportunities and leads aplenty, if not set up correctly, it has the potential to blow ad budgets and quickly snowball marketing costs to devastating levels...

By Nicolas Baker 3 days ago

Taazima Kala-Essack, lead consultant, Hotwire PRC, Botswana.
How to implement those big ideas

Is overthinking one of the problems plaguing the communications industry and, especially, the public relations sector of that industry?

By TAAZIMA KALA-ESSACK 3 days ago

I love qualitative research, but I hate focus groups - Here's why
I love qualitative research, but I hate focus groups - Here's why

When we started Columinate, it was with the idea that there ought to be a more effective and efficient way to conduct research, and so we pioneered the use of MROCs (or Market Research Online Communities) locally - a modern way of doing qualitative research...

By Elna Pretorius, Issued by Columinate 3 days ago

How to grow your business with these influencer marketing strategies
How to grow your business with these influencer marketing strategies

The fall of traditional outbound marketing strategies has seen the meteoric rise of influencer marketing This is due to its potential to grow your business manifold. It can help you to engage with your audience and improve your brand's visibility.

By Brian Mechem 22 May 2018

Screengrab from the ad.
#OrchidsandOnions: The dignity of discipline and labour, contrasting with the invasion of your space...

When I grew up, there was never much money in the house. And, with Irish ancestry, I have a fear of poverty in my DNA, which can probably be traced back to the Irish Famine. So, I am careful with money...

By Brendan Seery 22 May 2018

#Newsmaker: Andile Khumalo, House of Brave's new non-executive chairman
#Newsmaker: Andile Khumalo, House of Brave's new non-executive chairman

Andile Khumalo is House of Brave's new non-executive chairman...

By Jessica Tennant 22 May 2018

Sahmeer Alli
#AfricaMonth: The need for value chain transparency

Sahmeer Alli is SAP Africa's industry advisor and value engineer for travel and logistics in Africa. He has over 15 years' experience in the software and management consulting industry. We chat to Alli in light of #AfricaMonth...

By Ilse van den Berg 22 May 2018

Kaylee Germann and Prince Zwane are both from the Johannesburg-based agency, Publicis.
Cinemark Young Lions: Two different perspectives create broader outlook

Juanita Pienaar chats to graphic designer, Prince Zwane and copywriter, Kaylee Germann from Publicis who have won SA's Cinemark Young Lions competition...

By Juanita Pienaar 21 May 2018

Generation Z - Chasing butterflies (Part 2)
Generation Z - Chasing butterflies (Part 2)

In some ways, Gen Z could be compared to a butterfly. Some are in a state of metamorphosis and some are already spreading their wings. On a more profound level, as they not only go through radical transformation but also radically transform the world that they affect... (Part 2)

By Marthinus Van Loggerenberg and Tuelo Lechuti 21 May 2018

#AfricaMonth: Look for the opportunities in Africa
#AfricaMonth: Look for the opportunities in Africa

Africa is a hot bed of opportunities. If you look for that opportunity you will find it, says Robyn de Villiers, vice chair of APRA and chair and CEO of Burson Cohn & Wolfe Africa...

By Louise Marsland 18 May 2018

A South African's guide to moving to and making it in Malta: A cornucopia of competition
A South African's guide to moving to and making it in Malta: A cornucopia of competition

Malta's media landscape is surreal - a cornucopia of competition completely disproportionate to the archipelago's 460,000 population size...

By Marcus ‘The Maltese Falcon’ Brewster 18 May 2018

Image: WhatsApp
These are WhatsApp's shiny new group chat features

In a not-all-that-exciting update, WhatsApp has tweaked the way groups work on its platform...

By Andy Walker 18 May 2018

Image supplied.
Generation Z - Chasing butterflies (Part 1)

In some ways, Gen Z could be compared to a butterfly. Some are in a state of metamorphosis and some are already spreading their wings. On a more profound level, as they not only go through radical transformation but also radically transform the world that they affect...

By Marthinus Van Loggerenberg and Tuelo Lechuti 18 May 2018

Designing a great customer journey can help even the smallest digital offering
Designing a great customer journey can help even the smallest digital offering

From the moment they click onto an e-commerce site, customers develop a lasting impression of your brand...

By Brendon Williamson 18 May 2018

#Newsmaker: Nicholas Lawrence wins Best Breakfast Presenter one year in
#Newsmaker: Nicholas Lawrence wins Best Breakfast Presenter one year in

As Nicholas Lawrence won Best Breakfast Presenter at the Liberty Radio Awards this year and has only worked in radio for just over a year now, I interviewed him to find out what this win means to him and what it says about loving what you do and doing what you love well...

By Jessica Tennant 18 May 2018

Fernando Machado, head of brand marketing of Burger King. © .
#OneShow2018: SA EXCLUSIVE with Burger King!

In an exclusive interview, Ann Nurock talks to Fernando Machado, head of brand marketing for Burger King. Winner of the coveted Penta Pencil and Client of the Year at the recent One Show awards...

By Ann Nurock 16 May 2018

WhatsApp, the new lens into consumer lives
WhatsApp, the new lens into consumer lives

How do we provide front row seats for clients into consumer lives? Well, WhatsApp is a great way to start...

By Mpho Mpofu 16 May 2018

#StartupStory: Open Line Communications
#StartupStory: Open Line Communications

Following on from Mother's Day, I thought it fitting to chat to mother and daughter, Paola Chellew and Lia Mundell (respectively) who launched their PR business in March this year...

By Jessica Tennant 16 May 2018

Image ©
What if you could change the world?

I will get to the accompanying picture a bit later. First, let me give you a scenario: Imagine there is a job you have dreamed of your whole life. It is all you have ever wanted to do. You spend every day trying to make it happen. You are passionate and diligent. You work hard. This job is all you care about...

By Damon Stapleton 16 May 2018

No-wastage Wi-Fi the way to go
No-wastage Wi-Fi the way to go

Wi-Fi advertising offers tremendous advantages for advertisers that place a premium on highly-segmented, location-specific platforms that eliminate ad spend wastage and which can be remotely updated in a flash...

By Tracey Cohen 16 May 2018

#AfricaMonth: Media companies need to invest in African content
#AfricaMonth: Media companies need to invest in African content

The new general manager and vice president of Fox Networks Group Africa, Evert van der Veer, will focus on the expansion of Fox Sports and local content production...

By Louise Marsland 16 May 2018

Facebook developments positive for privacy, consumer protection
Facebook developments positive for privacy, consumer protection

The right to user privacy and respect for personal information on the internet continued to make news headlines last month as the Facebook data breach saga headed to Washington, where Facebook founder and CEO Mark Zuckerberg faced questions from US senators...

By Gil Sperling 15 May 2018

Screengrabs from the ad.
#OrchidsandOnions: Cheers, from the lads, to Windhoek Lager - but, FNB, How the Hell can we believe you?

Beer is, for the most part, a product for men. They are, by far, the majority of its consumers and, therefore, the advertising is generally directed at them. And over the years, beer advertising as a genre has generated some good ads and some shockers...

By Brendan Seery 15 May 2018

Brett St Clair
#AfricaMonth: The time to become a disruptor is now

Are African businesses ready to become disruptors? Disruption is a trendy term - but disruption has been around since the big bang, and we've seen it operating through time at different scales...

By Brett St Clair 15 May 2018

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