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Insights from the Festival of Media Global 2015
Insights from the Festival of Media Global 2015

The Festival of Media Global 2015 took place in Rome and was awash with the cream of the media crop, media network CEOs, TV conglomerate heads and procurement and media managers from large brands the world around...

By John Beale 29 Jun 2015 06:09

A brand on a journey
A brand on a journey

Most of us are familiar with Eugene, the face and voice of Nedbank's retail division. More recently Nedbank launched a campaign for its business banking division...

By Danette Breitenbach 19 Jun 2015 15:15

Can you feel it?
Can you feel it?

I woke up this morning humming a familiar tune. The Jackson 5's "Can you feel it". As I tapped my feet and hummed my way through my morning routine I wondered where I had found this tune - then I remembered...

By Danette Breitenbach 26 May 2015 07:50

Current views on SA TV commercials 2015
Current views on SA TV commercials 2015

TV commercials still play a big part in most of our advertising campaigns, and it is therefore important to know to what extent consumers consider their relevance (video)...

By Mogorosi Mashilo 14 May 2015 08:57

Change is occurring at an accelerating rate in marketing
Change is occurring at an accelerating rate in marketing

For the past few weeks, my colleagues have been rigorously asking questions about the future of marketing. To get a clear perspective on the rise of this question we need to grasp the dynamics around traditional marketing...

By Brian Tebogo Mashego 11 May 2015 13:53

ZANews' Game of Thrones parody is bang on the money
ZANews' Game of Thrones parody is bang on the money

With the latest season of Game of Thrones hitting screens around the world, it was almost inevitable that a fresh round of parodies would follow...

By Stuart Thomas 17 Apr 2015 11:10

Marion Scher
Where do all the writers go?

For the last year or so there's been a steady trend throughout the media worldwide of journalists, sub-editors and editors being 'let go'. So where do they go...?

By Marion Scher 16 Apr 2015 05:20

Latest from the research front
Latest from the research front

The latest release of the All Media and Products Survey (AMPS), released today by the South African Audience Research Foundation (SAARF), shows overall stability of the media...

By Chris Brewer 2 Apr 2015 12:02

[Orchids & Onions] VW's honesty shows the cliché game is all but up!
[Orchids & Onions] VW's honesty shows the cliché game is all but up!

Years ago, when my day job included carrying a machine gun and jumping out of helicopters, I remember sitting with some mates in the base barrack room, listening to Forces' Favourites on the radio...

By Brendan Seery 2 Mar 2015 15:44

Chris Brewer
Making a tit of yourself in the media

There's been a lot of bleating recently about "freedom of the press". It picked up momentum at the State Of The Nation Address when the cell phone signals were jammed...

By Chris Brewer 2 Mar 2015 14:17

Anton Harber
One step forwards, one back for democracy

If journalists in Zimbabwe had stood up in that country's parliament to protest against interference with their cellphone signals, they would have been laughed out of the place...

By Anton Harber 2 Mar 2015 06:14

Danette Breitenbach
[Bookmarks] The secret to digital success

Digital is a different animal to other mediums, with its own nuances and particularities. Just as some television commercials fail, so not all digital campaigns succeed, so I posed a question on the eve of the IAB Bookmark Awards...

By Danette Breitenbach 18 Feb 2015 10:01

Marion Scher
The state of news

It doesn't take a genius to work out that the way people take in news has totally changed over the last number of years...

By Marion Scher 11 Feb 2015 05:49

Chris Moerdyk
Let's encourage Zuma to bash whites

I am all in favour of President Jacob Zuma continuing his sniping campaign against whites and blaming everything on apartheid...

By Chris Moerdyk 29 Jan 2015 06:35

Anton Harber
Editors must edit without fear of being attacked

I once asked a South African editor why he ran a cartoon that he agreed was offensive. He said he had felt obliged, as he did not want to censor a well-known and much-respected cartoonist...

By Anton Harber 16 Jan 2015 05:59

Peter Mann
Networks' coverage of Paris terror attacks was a hopeless failure

Am I the only one who thinks that global media coverage of the Paris outrage sucked? (video)...

By Peter Mann 13 Jan 2015 13:15

Peter Simpson
The Tale of the Tortoise and the Hare

The South African pay-TV market is undergoing a tsunami of change as the country embarks upon the road towards full-scale digitisation. This provides the backdrop for a dramatic change in the viewing habits of millions of TV consumers...

By Peter Simpson 12 Jan 2015 11:56

Sid Peimer
Brand loyalty - a thing of the past for technology brands?

This year's Consumer Electronics Show will feature everything from biometric socks and other 'wearables' to 3D printers, drones, robotics, virtual reality and TVs where the clarity is best described as 'breath-taking'. However...

By Sid Peimer 8 Jan 2015 07:21

The best and the worst...from Google's Top 10, to a really bum idea...
The best and the worst...from Google's Top 10, to a really bum idea...

Whatever our field, there are campaigns, adverts, articles that we love to remember, and others we would rather forget. But no one will let us... (videos)

By Rod Baker 18 Dec 2014 07:00

The future of television
The future of television

Television entertains us, informs us, inspires us and accompanies us everywhere we go. It is a fundamental part of almost everyone's lives in one way or another...

By Deborah Usher 20 Nov 2014 08:45

Jeff Osborne
Car dealerships' ad spending "misaligned with customers"

The process of buying a car has changed drastically over the last few years - most significantly, self-educated customers have made a decision long before they enter a physical dealership...

By Jeff Osborne 20 Nov 2014 06:45

It's about the creative
It's about the creative

Eddie Mbalo, Interim CEO, On Digital Media/StarSat, believes South Africa's content providing industry is in a crisis and this is why TopTV ended up the way it did...

By Danette Breitenbach 14 Nov 2014 14:15

Anton Harber
Space for independent, critical media is under siege

Senior journalist Tony Weaver faced a company disciplinary hearing because he questioned why the Cape Times cut an advertiser's logo out of a photograph of a shooting in a supermarket...

By Anton Harber 7 Nov 2014 06:04

Hear the human story
Hear the human story

This week Al Jazeera English launched its global marketing and communications campaign. The campaign, Hear the Human Story, was launched first Johannesburg, and then in London, to be followed by Sydney, Australia. (video)

By Danette Breitenbach 5 Nov 2014 06:46

Psychology of media: effects on emotions
Psychology of media: effects on emotions

The human brain has the ability to choose what to take in and what not to, but it can occur that it takes in whatever is in front of it without taking any notice of doing so...

By Aviwe Nomnganga 29 Oct 2014 07:35

Danette Breitenbach
Pendoring withholds Prestige Award

This year's Pendoring Awards did not award its Prestige Award and the R50,000, which is given as part of the Award, adding extra competition to the 2015 awards...

By Danette Breitenbach 27 Oct 2014 13:09

Louise Marsland
[NewsMaker] The Loerie Awards 2014

The Loerie Awards is our NewsMaker this week. As judging for the Loerie Awards 2014 takes place this week, we asked some of the judges what they expect from the work this year and what they hope to see...

By Louise Marsland 17 Sep 2014 08:14

Adam Weber
When love and hate collide

What could be more true to a brand than when its advertising elicits - and celebrates - the same response from the audience as the product itself? (Video)

By Adam Weber 4 Sep 2014 07:42

Chris Moerdyk
A justifiable sense of déjà vu for SA's mass media

Anyone who worked in South African media from the 1960s until 1990, when Nelson Mandela was released from prison, could be forgiven for feeling an ugly, disturbing sense of déjà vu today.

By Chris Moerdyk 3 Sep 2014 14:28

Will broadcasting history repeat itself?
Will broadcasting history repeat itself?

Thinking of the Snuki Zikalala example: If Cyril Ramaphosa succeeds President Jacob Zuma, can he, given his apparently sincere convictions about media and broadcast freedom, retain Hlaudi Motsoeneng at the SABC?

By Ed Herbst 3 Sep 2014 09:13

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