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(c) John Takai -
How quickly can total adspend be decreased?

Clue: Not very long.

By Chris Brewer 31 Jul 2017

Nontokozo Madonsela
#NewCampaign: Standard Bank's next

Through its current ‘What's your next?' integrated campaign, Standard Bank Personal and Business Banking South Africa (PBBSA) seeks to reconnect with its customers in a way that acknowledges that they're unique individuals with their own unique aspirations and ambitions, in an effort to partner with them on their journey to step up to their ‘next'...

By Jessica Tennant 27 Jul 2017

The Swift team ©
Swift: 78% of women in the film/TV industry victims of discrimination

A new report being prepared by women working in film and television in SA has revealed shocking findings at the Durban International Film Festival...

By Juanita Pienaar 19 Jul 2017

Hill's The Underdog Project in Cape Town
#OrchidsandOnions: There's no monopoly on capital doing good

When a brand does good for the society in which it exists, it can have powerful positive effects not only on its image, but also on sales...

By Brendan Seery 20 Jun 2017

Desiree Gullan
How digital killed the TV star

It's official: digital advertising has overtaken TV advertising revenue (IAB Internet Advertising Revenue Report, 2016). As a medium, digital advertising has grown at supersonic speed. Here's what the latest statistics reveal...

By Desiree Gullan, Issued by G&G Digital 20 Jun 2017

Sarah-Jane Harling Account Director Advertising BBC Worldwide Africa
#Newsmaker: Sarah-Jane Harling joins BBC Worldwide to grow its advertising business across Africa

BBC Worldwide recently appointed Sarah-Jane Harling in the newly created role of advertising account director for its Africa division, based at BBC's Melrose Arch office...

By Jessica Tennant 12 Jun 2017

Victor Zastolskiy © –
How emotion affects advertising

You really have to be operating in the dark ages of marketing if you haven't cottoned on to the importance of emotion in marketing communication...

By John Laurence 25 May 2017

Gen X: How to get the generation right (part 3)
Gen X: How to get the generation right (part 3)

Based on Viacom's extensive research on Generation X, how should brands, advertisers, marketers and media companies alike re-evaluate the way they represent this group of consumers?

By Jessica Tennant 24 May 2017

The future of advertising
The future of advertising

Everyone's talking about it... falling circulations, viewers flocking to various competitive TV channels and a myriad of online internet offers, streaming options and, oh, there are so many others...

By Chris Brewer 22 May 2017

Gen X: From rebellious, slacker youth generation to trailblazers of profound social change (part 1)
Gen X: From rebellious, slacker youth generation to trailblazers of profound social change (part 1)

Christian Kurz, senior vice president, global insights for Viacom International Media Networks unpacks the media company's latest global study and some game-changing insights on Generation X...

By Jessica Tennant 19 May 2017

(c) 123branex -
Making sense of traditional, new TV content platforms

There are so many different options for viewing TV content and when combined with the latest technology makes for a very confusing space...

By Alan Smith 12 May 2017

(c) Dmitriy Shironosov -
The rise of the in-house creative agency

Two things strike me as the word ‘advertising' is increasingly replaced with phrases such as ‘branded content', ‘native' and ‘content marketing'...

By James Hunt 12 May 2017

Oleksandr Marynchenko © –
Digital video archiving - keeping up with today's broadcast demands

Broadcasters and video producers across the world are moving to computer-based platforms...

By Paul Divall 20 Apr 2017

Married 9-5: Rethinking your relationships
Married 9-5: Rethinking your relationships

Relationship expert and author of Embracing Conflict, Paula Quinsee is currently acting as a coach to the couples featured on the localised TV show, Married at First Sight South Africa...

By Jessica Tennant 6 Mar 2017

#IAmEllen
#IAmEllen

The brainstorming space is an incredibly malleable one. Not all ideas are manufactured within the confines of four glass walls of the boardroom. Some of them are composed – with theme tune – in the shower. In this instance, however, the organic, creative process used client-agency voice notes as the catalyst...

By Mike Sharman 6 Mar 2017

(c) Leonard Zhukovsky -
Weak Super Bowl TVCs disappoint

The Super Bowl draws 190m eyes, and brands pay the equivalent of R65m for a spot during the game. Of the viewers, nearly a quarter say the television commercials (TVCs) are the most important part of the event, and would rather go to the loo during the game. Despite this, 2017 was one of the weakest years in Super Bowl history for TVCs...

By Danette Breitenbach 22 Feb 2017

Potayto, Potarto: How this Super Bowl ad changed how I see marketing
Potayto, Potarto: How this Super Bowl ad changed how I see marketing

Even if you don't follow American Football, if you're interested in marketing, communications and/or advertising, come Super Bowl night you're probably also glued to your twitter feed, waiting for the ‘next big ad'...

By Leigh Crymble 17 Feb 2017

National Film and Video Foundation announces changes to the SAFTAs
National Film and Video Foundation announces changes to the SAFTAs

The National Film and Video Foundation held a media breakfast on Thursday, 26 January to formally announce the changes it's made to the 11th edition of the South African Film and Television Awards.

By Jessica Tennant 28 Jan 2017

Do you trust the news? Image credit: Studiostoks © –
What is happening to Western democracy, and is it all the media's fault?

It is a massive understatement to say that it is an interesting time for Western democracy...

By Jim Egan 12 Jan 2017

It all comes down to content
It all comes down to content

2017 is going to be the year of content as king, whether it's mobile or digital, and this is certainly the case for broadcasters with multi-platform offerings...

By Beverley Klein 28 Dec 2016

SABC, where art thou channels?
SABC, where art thou channels?

The media's obsequious reportage on Hlaudi made me ponder on a few things that, in my opinion, need attention at the SABC. Frankly, I have heard enough of Hlaudi this, Hlaudi that...

By Bonnie Ramaila 26 Sep 2016

Netflix to be 'exclusive US pay TV home' for Disney, Marvel and more
Netflix to be 'exclusive US pay TV home' for Disney, Marvel and more

Netflix has announced an exclusive partnership with Disney, Marvel, Pixar and LucasFilm in the United States...

By Hadlee Simons 24 May 2016

And now my watch begins...
And now my watch begins...

#GameofThrones is trending globally, so if you are a fan and haven't seen the show yet, stay off the internet!

By Louise Marsland 25 Apr 2016

#TRENDING: Winter is coming... and you know nothing
#TRENDING: Winter is coming... and you know nothing

Game of Thrones viewing parties expected worldwide, as anticipation mounts for season 6 premiere this weekend...

By Louise Marsland 21 Apr 2016

TV is no longer the hero of the living room
TV is no longer the hero of the living room

I remember growing up in the Seventies, when watching TV was a special occasion; we actually dressed up for it. TV wasn't yet fully adopted in the black community, but together we would gather and watch it at one of the neighbour's houses who were one of the early adopters...

By Laiza Zikalala 18 Mar 2016

Strategic planning needed for DSTV programming
Strategic planning needed for DSTV programming

I was completely gutted by DSTV programming over the December holidays. Firstly, the amount of repetitive TV series, programmes, movies, documentaries etc we (my daughter and I) were exposed to was not kosher...

By Bonnie Ramaila 14 Jan 2016

Image via
Economical metamorphisms: 2020

All over the world, mega organisation, institutions and government agencies are immersed in tackling the economical chaos. Unsolved mysteries must now be unraveled...

By Naseem Javed 23 Dec 2015

Boris Dzhingarov
Megyn Kelly remains a juggernaut, despite Trump

This has been a big year for Megyn Kelly. Despite being FOX's biggest rising star for a number of years, this was the year that Kelly became a true mainstream figure, even outside of the FOX News wheelhouse...

By Boris Dzhingarov, Issued by Monetary Library 14 Dec 2015

A reimagined Africa
A reimagined Africa

Over the past decade VIMN Africa has transformed how the world sees Africa from images of hunger, poverty and war to a continent of vibrant colours, music, culture and talent...

By Danette Breitenbach 4 Dec 2015

[NewsMaker] Justin Bonello
[NewsMaker] Justin Bonello

Justin Bonello, Cooked in Africa Films creative director and partner, is celebrating, along with executive producer and managing partner, Peter Gird, the success of the company's Ultimate Braai Master series...

By Louise Marsland 26 Nov 2015

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