The process of buying a car has changed drastically over the last few years - most significantly, self-educated customers have made a decision long before they enter a physical dealership...
By Jeff Osborne 20 Nov 2014 06:45
Senior journalist Tony Weaver faced a company disciplinary hearing because he questioned why the Cape Times cut an advertiser's logo out of a photograph of a shooting in a supermarket...
By Anton Harber 7 Nov 2014 06:04
Your website and social media properties will only generate new business for you if your prospects and customers know where to find them...
By Ian Drummond 2 Oct 2014 14:00
Anyone who worked in South African media from the 1960s until 1990, when Nelson Mandela was released from prison, could be forgiven for feeling an ugly, disturbing sense of déjà vu today.
By Chris Moerdyk 3 Sep 2014 14:28
IBM believes that traditional media and entertainment companies that move fast to embrace and monetise digital channels stand to win back their audiences and their advertising revenue, despite...
By Shane Radford 14 Aug 2014 07:02
Good investigative journalism treads a fine line between the dual pitfalls of accusation - unsupported claims - and overload - a deluge of facts threatening to drown out the overall...
By Sandra Roberts 7 Aug 2014 10:45
One of the first speakers at this year's IMC Conference in Cape Town was Gary Leih, founding director and CEO of OFYT. Leih took attendees through the history of integration in marketing and lessons the industry can learn from the past.
By Sindy Peters 10 Jun 2014 12:15
Hello Mr/Mrs Radio Station Manager. You see the DJ sitting in that studio over there? Well he or she is, with every word, building their personal brand on the back of your station's reach.
By Travis Bussiahn 30 May 2014 06:17
Radio is a passion of mine and, next to writing, is the medium I've worked with longest. Radio, in effect, was a media hub that launched me into all of the new spaces I play in today.
By Travis Bussiahn 20 May 2014 13:53
In the 1994 elections, only one newspaper called on voters explicitly to support the African National Congress (ANC). It is a startling reminder of how the structures of the apartheid media industry carried into the new era.
By Anton Harber 16 May 2014 05:31
The Sunday Times recently broke a story alleging that millions of rands intended for honouring the memory and legacy of Nelson Mandela was diverted to ANC members.
By Ed Herbst 15 May 2014 05:51