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How to get the best out of radio advertising

Making radio work for your company requires strategy, skilled media buying and an engaging creative. But what makes a radio ad engaging?...

By Margie Knap 11 Jun 2018

#Newsmaker: Nicholas Lawrence wins Best Breakfast Presenter one year in
#Newsmaker: Nicholas Lawrence wins Best Breakfast Presenter one year in

As Nicholas Lawrence won Best Breakfast Presenter at the Liberty Radio Awards this year and has only worked in radio for just over a year now, I interviewed him to find out what this win means to him and what it says about loving what you do and doing what you love well...

By Jessica Tennant 18 May 2018

#LibertyRadioAwards: Lance Rothschild on what makes radio excellent in 2018
#LibertyRadioAwards: Lance Rothschild on what makes radio excellent in 2018

I found out how entrants have responded to the changes proposed during the roadshow last year, as well as Rothschild's views on the current state of radio and where it's headed...

By Jessica Tennant 3 Apr 2018

#DigitalSummit2018: Championing diversity in digital
#DigitalSummit2018: Championing diversity in digital

Catherine Grenfell, ex-5FM presenter who co-founded and manages The Eye radio station, opened this year's IAB Digital Summit sharing her experience of digital and what she predicts for the industry...

By Jessica Tennant 5 Mar 2018

Aleksanderdn © –
You're on the air, Jacob G...

Welcome to Harold's Relationship Hotline*. We have Jacob G on the line this World Radio Day...

By Brendan Seery 13 Feb 2018

Marketers: Ignore radio at your peril
Marketers: Ignore radio at your peril

As we celebrate World Radio Day on 13 February, it's worth considering radio's crucial role in a brand's integrated marketing strategy...

By Werner Lindemann 13 Feb 2018

#StartupStory: Playbook
#StartupStory: Playbook

Playbook is a web-based platform that simplifies the creative procurement process by making sure SA creatives and artists 'play by the book' in terms of bookings, performances or commissions...

By Jessica Tennant 8 Feb 2018

Colin Cullis, product owner for Primedia Broadcasting's talk stations, 702 and CapeTalk.
#BizTrends2018: Radio trends for the year ahead - podcasts, streams and subscriptions

Here are three predictions for what will become more significant for radio broadcasters in 2018: Podcasts, streams and subscriptions...

By Colin Cullis 16 Jan 2018

Eyewitness News reporter Gia Nicolaides.
#BizTrends2018: Information overload - finding the 'right' kind of news

If you heard the news today, it's because you chose to. It doesn't mean that you and I have consumed the same news and even if we have, the information and our level of engagement may be different...

By Gia Nicolaides 8 Jan 2018

#Newsmaker: Behind the scenes w/ DJ Ankletap
#Newsmaker: Behind the scenes w/ DJ Ankletap

Bryce 'DJ Ankletap' Clarke has moved back to the YFM breakfast show from his 6-9pm slot...

By Jessica Tennant 18 Dec 2017

#Newsmaker: Kriya Gangiah shakes things up
#Newsmaker: Kriya Gangiah shakes things up

'Info-tainment professional' and Jacaranda FM's digital lead, Kriya Gangiah, while still on air for the Saturday Top 20 show, recently left the station's midweek evening drive show to focus her time and energy on some undisclosed opportunities...

By Jessica Tennant 22 Nov 2017

#Newsmaker: Justine Cullinan wins Veuve Clicquot Elle Boss Corporate Award
#Newsmaker: Justine Cullinan wins Veuve Clicquot Elle Boss Corporate Award

5FM's station manager Justine Cullinan won the Corporate Award at the Veuve Clicquot Elle Boss Awards on Thursday, 9 November. It was just her and overall winner Amanda Dambuza, founder and director of consulting company Uyandiswa, who took home awards on the night...

By Jessica Tennant 17 Nov 2017

#ICYMI: The Liberty Radio Awards roadshow, entries open
#ICYMI: The Liberty Radio Awards roadshow, entries open

The Liberty Radio Awards roadshow took place over the last three days across Johannesburg, Durban and Cape Town respectively, where CEO and convener of the Awards Lance Rothschild explained the new entry system for the 2018 Awards...

By Jessica Tennant 9 Nov 2017

#AfricaCom: What is an African broadcaster in a multi-platform world?
#AfricaCom: What is an African broadcaster in a multi-platform world?

AfricaCom speaker Russell Southwood talks us through what it entails being an African broadcaster in a multi-platform world and how we can go about getting the most out of our content...

By Juanita Pienaar 8 Nov 2017

#NewCampaign: It starts with...
#NewCampaign: It starts with...

Woolworths recently launched a digitally-led and multi-channel marketing campaign called the 'Starts With' challenge - a seven-week balanced living challenge facilitated through a Facebook event inviting participants to take part...

By Jessica Tennant 7 Nov 2017

The podcast revolution is here!
The podcast revolution is here!

Finally, the podcast revolution has reached South African shores! It's been a slow start, and a long wait for downloads to pick up, but the tide is turning...

By Jason Acar 26 Oct 2017

Monetising online radio: Stop, collaborate and digitally listen
Monetising online radio: Stop, collaborate and digitally listen

Where traditional models in radio have enjoyed funding from around 70% of what the station makes through ad sales revenue, online stations need to do the same, but in a completely different way...

By Chris Jordan 26 Oct 2017

Kagiso Media's SoundBar app delivers more choice
Kagiso Media's SoundBar app delivers more choice

Kagiso Media's recently launched app SoundBar has 12 internet radio stations and is 10 times cheaper to listen to...

By Juanita Pienaar 25 Oct 2017

Be great, in order to build greatness in others
Be great, in order to build greatness in others

Chris Jordan offers some tips about what to keep in mind when teaching radio broadcasting to your students...

By Chris Jordan 10 Oct 2017

Peter Langschmidt, the PRC’s lead research consultant.
The Establishment Survey, a foundation for a brave new world

The Establishment Survey (ES) is a multi-purpose, multi-media survey providing context for all media platforms and all media currencies in South Africa...

By Danette Breitenbach 6 Oct 2017

Taking a closer look at media monitoring, AVE and regulation - Part three
Taking a closer look at media monitoring, AVE and regulation - Part three

In the final chapter of this three-part series on media monitoring, ROI Africa's Tonya Khoury shares insight into some of the biggest campaigns she's witnessed as well as some of the trends emerging in PR...

By Angie White 4 Oct 2017

Taking a closer look at media monitoring, AVE and regulation - Part one
Taking a closer look at media monitoring, AVE and regulation - Part one

In this three-part series, I chat to ROI Africa MD Tonya Khoury about the ins and outs of media monitoring, how AVE fits into it all (and if it should), the need for regulation in the industry, and what this all means for Bizcommunity...

By Angie White 15 Sep 2017

#Loeries2017: KFC's sad radio ads win a Grand Prix, not quite the saddest thing of all
#Loeries2017: KFC's sad radio ads win a Grand Prix, not quite the saddest thing of all

Ogilvy Johannesburg did particularly well at the Loeries this year, as runner up (in second place) to the Agency of the Year with 17 awards, the highlight being a Grand Prix in the Radio Station Commercials category for its KFC Double Down Sad Man Meal campaign...

By Jessica Tennant 5 Sep 2017

Kui Kariuki
#Pamro2017: The challenges in changing media consumption habits

How does ‘going digital' in the television market affect content and viewership patterns? Kui Kariuki from Ipsos Kenya looked at what happened with Kenya's digital migration...

By Louise Marsland 28 Aug 2017

#WomensMonth: Jacaranda FM hosts advocate Thuli Madonsela
#WomensMonth: Jacaranda FM hosts advocate Thuli Madonsela

Martin Bester and Tumi Morake hosted advocate Thuli Madonsela at Jacaranda FM on their breakfast show this morning...

By Jessica Tennant 3 Aug 2017

#CSIMonth: How Smile 90.4FM uses the power of radio to make a positive difference
#CSIMonth: How Smile 90.4FM uses the power of radio to make a positive difference

To end off its recent Winter Wish programme, the Smile 90.4FM team went to meet with the children of The Learning Vine Tutor Centre, delivering boxes of stationery and toys to the value of R10,000...

By Sindy Peters 17 Jul 2017

#Newsmaker: Kojo Baffoe the Afropolitan
#Newsmaker: Kojo Baffoe the Afropolitan

The Afropolitan recently celebrated its 50th edition with a gala evening where publisher Sean Press announced philosopher, Kaya FM radio host and writer Kojo Baffoe the new editor of the magazine.

By Jessica Tennant 26 Jun 2017

Clare Bowen
Clare Bowen from Radiocentre sees radio differently

In an exclusive interview between sessions, Bowen and I discussed why creativity and effectiveness go hand in hand and why radio is still very much an effective medium for advertising when done well...

By Jessica Tennant 20 Jun 2017

#Newsmaker: Darren ‘Whackhead' Simpson to host KFM Breakfast
#Newsmaker: Darren ‘Whackhead' Simpson to host KFM Breakfast

Having achieved national fame through his notorious ‘Whackhead' pranks, Darren Simpson will soon host the KFM breakfast show between 6am and 9am, bringing his brand of fun, funny, relatable radio to Western Cape listeners - and yes, there will be a daily prank...

By Jessica Tennant 5 Jun 2017

John Robbie was the recipient of the Lifetime Achiever Award at the Liberty Radio Awards. Image © Times Media.
Heroes of the theatre of the mind

Radio is the theatre of the mind and it is the people on the air that bring it to life every day. The 2017 Liberty Radio Awards recognised the people who have made a contribution to the medium, honouring them at a gathering of the industry's stalwarts and rising stars...

By Danette Breitenbach 24 Apr 2017

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