Brands get ready - Gen Z are growing up and ready to challenge says Kantar Millward Brown
Brands get ready - Gen Z are growing up and ready to challenge says Kantar Millward Brown

AdReaction: Engaging Gen X, Y and Z is the first-ever comprehensive global study of Gen Z and provides guidance on how marketers can engage more effectively with this increasingly important group...

Issued by Kantar Millward Brown 10 Jan 2017