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Businesses that survive in the advertising, marketing and design industry

The advertising, marketing and design industry is one of the most difficult collective groups of industries in which to survive, due to its ever-evolving nature.

Issued by FusionDesign 23 Jul 2014 13:40

Africa's first focused trade fair for furniture, décor and design has launched

On 10 July, the doors seamlessly opened to what promises to continue to be the most important decor, furniture and retail event on the African continent. This was the inaugural Inspire Trade Expo, which ran until 12 July 2014 and was the brainchild of expo genius Rina Fortmann, who was not only a director of SARCDA for many years, but who also chaired EXSA (Exhibition Association Of Southern Africa). This show was a properly controlled trade show where every single visitor had to pass a host of stringent criteria in order to be allowed access, due to the focus being on quality trade visitors instead of thousands of consumers.

Issued by Inspire Trade Exhibition 23 Jul 2014 12:33

In-store communication speaks louder than words

It's estimated that 70% of purchasing decisions by consumers are made when coming face-to-face with in-store point-of-sale. In my opinion this is probably an optimistic figure many hope to achieve when it comes to evaluating the efficacy of their standard point-of-sale material. You might be ticking a box by having a bulky pull up banner on display next to their product, but does it make the product or the campaign memorable?

By Kean Hartnady, Issued by Grey 15 Jul 2014 13:25

Finally Africa showcases a dedicated decor, design and furniture expo

Rina Fortmann is a formidable and well-known name in the expo industry, not only as a past director of SARCDA but also the former chairperson of EXSA. With this backing, she undoubtedly has a wealth of hands-on experience. The motivation which drove her to launch Inspire Trade Expo, was primarily driven by the need in the industry to have a focused trade platform as well as listening to influential industry professionals that drove her to launch this show.

Issued by Inspire Trade Exhibition 2 Jul 2014 10:30

43 in the SAB Innovation Awards

We are very proud to announce that Shalton Mothwa, one of the candidates from the 43 Challenge run by the SABS Design Institute, has been provisionally chosen as one of the Phase 3 finalists for the 2014 edition of the SAB Foundation Social Innovation Awards.

Issued by SABS Design Institute 24 Jun 2014 11:40

Artists selected to transform the city

Under the global brand ethos, Transform Today, Absolut South Africa announced in May six multi-disciplinary creatives for an artist residency programme called The Residence, which saw them working collaboratively to bring about meaningful change to the Johannesburg CBD in May.

Issued by NATIVE VML 19 Jun 2014 13:04

Bizcommunity announces new masthead interface

Following on the positively received 2013 site design changes, today sees the launch of an improved masthead interface for Bizcommunity, designed to offer easier access to content across its 20 industry news portals.

Issued by Bizcommunity.com 18 Jun 2014 09:36

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