[2011 trends] It's a Wild. Wired. Wellthy. World!

[Gisele Wertheim Aymes] The recent global recession has changed our world forever. In a new digital age, characterised by oversupply and too many product types in almost every market, the challenge for companies will be to locate and capture pools of high-profit demand and be able to move with speed and flexibility to take advantage of them. Here are 11 trends for 2011. 18 Jan 2011 14:17

FIFA fears impact of marketing agent's collapse

ZURICH, SWITZERLAND: World football's governing body FIFA said on Thursday, 23 December 2010, that it feared the financial impact of the collapse of its main product licensing agent, Singapore-based Global Brands Group (GBG). 24 Dec 2010 09:42

34

Play it your way with Fanta and 34!

Kids all over Luanda were full of smiles recently when they were told to "Brinca À Tua Maneira" or "Play It Your Way" in 34's latest campaign. 1 Dec 2010 03:45

[IMCC] "Out-imagine your competition" - Dan Pinch

[Sindy Peters: Africa editor] PR and marketing departments need to work together to generate creative ideas. This is the opinion of both social media expert Dan Pinch and Bizcommunity's own Chris Moerdyk, keynote speakers on day one of the two-day 2010 Integrated Marketing Communication (IMC) Conference. The event began today, Wednesday, 27 October 2010, in Cape Town at the Crystal Towers Hotel and Spa. 27 Oct 2010 13:49

Official 2010 Loeries rankings

While there can be many ways of analysing any competition, this year the Loeries has introduced official winners rankings which aim to be a transparent mechanism for reporting the outcome of the awards. With the release of the printed Loeries annual, additional rankings will be published, including top 10 tables for all the individual credits, eg ECD, illustrator, writer and director, as well as post production/VFX, etc. 4 Oct 2010 12:38

Four Loerie Grands Prix this year

Four Grands Prix were handed out this past weekend at the 32nd annual The Loerie Awards, held for the second time at Good Hope Centre in Cape Town: King James once again in TV & Cinema Commercials for Allan Gray's 'Legend'; the VWV Group in Experiential: Live Events for the 2010 FIFA World Cup closing ceremony; Boogerman+ Partners Architects in Architecture & Interior Design for Soccer City aka FNB Stadium aka National Stadium; and Grid Worldwide Branding and Tonic Design in Design Mixed-Media Campaign for the Comair/British Airways SLOW Lounge. 4 Oct 2010 10:41

The BP boss and other language lapses

[Mark St Andrew, creamglobal.com] LONDON, UK: As BP pledges to protect "small" people, Cream and Today Translations examines other examples of poorly chosen words, translation gaffes and cultural blunders. 28 Jul 2010 11:28

YouTube, Art Directors Club launch second round of "Show & Tell"

NEW YORK, US: YouTube and the Art Directors Club (www.adcglobal.org) have selected the latest round of new content for the YouTube Show & Tell brand channel, and announced the next group of top agency creatives and strategists to provide written and video reviews and commentary on the work. 21 Jul 2010 10:12

Chemical company gets Best Global Business in Africa award

Yara International ASA, one of the world's leading chemical companies that convert energy, natural minerals and nitrogen from the air into essential products for farmers and industrial customers, has won the 'Best Global Business in Africa' award. Other nominees were BMW, Barclays, Anglo American and Diageo. 23 Jun 2010 08:46

2010 Loerie tickets on sale

Sales of single evening tickets or a weekend pass for the 2010 Loerie Awards in Cape Town, 1-3 October 2010, are now open. For every two grand seats purchased, three gallery seats can be purchased. However, educational institutions can access gallery seats by contacting the Loeries office. 3 May 2010 09:17

Gullan&Gullan

Post-recession marketing trends

[Desirée Gullan] I have a deep respect for those in the industry that did - and are still - surviving the recession. Necessity truly is the mother of invention as survivors were forced to innovate, re-invent and think more strategically. Here are some trends that Gullan&Gullan believes have come about as a result of the recession. 11 Mar 2010 09:58

Soccer branding: European soccer in Nigeria

[Eric Okeke] European soccer is making a very big impact in Nigeria, captivating the minds and attention of soccer buffs, the young, and the young at heart, affecting the way Nigerians relax and unwind, and throwing up business opportunities for smart entrepreneurs. 7 Dec 2009 09:33

Celebrity branding in Nigeria

[Desmond Ekeh] Companies now eagerly part with cash to ensure that celebrities are effectively used to promote their brands especially via the electronic media. But, how do consumers perceive some of these efforts. Again, have consumers been truly influenced, as a result, to switch brands? 5 Nov 2009 10:52

nigerianbrands calls for papers

Brand managers, marketing communications practitioners, students, academics and other professionals interested in the field, study and practice of branding and brand management are invited to submit their researched papers, articles, brand related news features, photos of product launches and other brand events for publication in the launch edition of nigerianbrands. 26 Oct 2009 07:56