Brand South Africa's new chief marketing officer, Linda Sangaret, has a host of international experience with South African Tourism, in business and as a diplomat, that she hopes to put to good use in building the brand reputation...
'Accidental entrepreneur' Ravi Naidoo lets us in on why Design Indaba has turned the usual design philosophy of 'less is more' on its head: 'More is more' means this year's conference attendees will get more inspiration, more immersive experiences and more examples to reboot your creativity...
High-end liquor such as whiskeys, cognac and premium brandy are associated with images of wealth and sophistication, but are often enjoyed by a wide array of people from all walks of life. By tapping into digital marketing these brands can expect to further cement and grow brand awareness while boosting sales considerably.
With advertising and marketing budgets under growing pressure, South African brands are looking for ways to optimise their spending and drive maximum value out of every rand. One way marketers are looking to improve return on investment, is by taking a more integrated approach to managing campaigns across multiple media and channels.
She's dead, and we are not sad. For far too long the ever-present portfolio bag has been stultifying creative endeavour and boring prospective employers with its flat, black, uniform format - even extending its death grip to digital platforms.
The looming Mangaung conference meant that ANC politics was THE big story of 2012 while the news hounds were kept very, very busy covering tumultuous events such as the numerous service-delivery and wage protests throughout the country and the Marikana massacre.
Kaelo Engage, producers of Kaelo - Stories of Hope, South Africa's multimedia CSI communications platform, hosted Kaelo CSI Dialogues, held recently at Lilliesleaf Farm in Rivonia. The event discussed the need to integrate corporate social investment (CSI) activity into the broader strategy, thereby positively influencing a company's reputation.
WASHINGTON, US: "The mobile wave is going to sweep through and obliterate billions of jobs and millions of small businesses and that's going to be viewed with trepidation by politicians, unions and businessmen, all three, because they're going to see their world disrupted. But at the same time, it opens up the possibility for three or four billion people in the underclass to get a PhD."
Is Old Mutual finally getting to grips with its complex international business model? Its third quarter results seem to show that it has made progress retaining assets: net client cash flow (NCCF) was still out of the door, but at least it was only £500m instead of £5,4bn.
University of Johannesburg deputy vice-chancellor Adam Habib has emerged as the top candidate for the position of vice-chancellor at the University of the Witwatersrand. Incumbent Loyiso Nongxa, is to leave the post in May, after a 10-year stint.
While each of their companies had varying degrees of success, the chief executives of three of the major casino groups in southern Africa - Tsogo Sun, Sun International and Peermont - agree that the future looks promising for the sectpr although there are still hurdles some to overcome.
From Monday 10 December 2012, SAARF TAMS (Television and Audience Measurement Survey) will use the DStv audited figures for weighting the DStv penetration, PVR penetration within DStv and the bouquet percentages within the DStv and M-Net analogue universes on the TAMS panel. Audited DStv updated subscriber numbers will be included in all future bi-annual TAMS Universe update for weighting purposes only.
The digital marketing communications arena has seen phenomenal growth for South African email and mobile marketing company, GraphicMail. The South African online marketing environment has also seen sustainable growth, with more and more marketers realising the value of an integrated approach in order to improve their return on investment.
Addressing the CSI Dialogues this week, Kaelo Engage managing director Sarah Campbell highlighted that whilst it is important to initially inspire and motivate staff to get involved, gaining longer-term commitment requires strategic support.
PA Series: Business writing, communication and negotiation skills will be taking place from 14 to 15 February 2013 in Johannesburg, South Africa. Organised by marcus evans, the course trainer is Suezette Smit, founder and managing director of Performance Development Interactive, South Africa.
Dear Aspiring Industry Expert: Have you written that book yet? If not, why not? Each time we reach December, you may well think to yourself: I wish I had written my book this year. If I had, next year might be different. I would be more prosperous; I'd have more clients approaching me; my life would be lived on a grander scale.
Jasco will be supplying a complete, end-to end solution to Cell C that includes physical hardware probes that will be placed at its core sites, software, hardware and software implementation and a two-year support and maintenance contract. The monitoring, diagnostics and optimisation will enable the network to become more proactive in response to network issues and deliver improved service to its customers.
The Independent Communications Authority of South Africa has issued the following statement after the controversial canning of interviews with three political journalists on the subject of the ANC's upcoming elective conference at Mangaung.
Higher productivity, increased labour costs and a strong trends towards true mobility in the work place are all factors that have put the spotlight firmly on 'total costs of ownership' for computers and devices. Organisations will have to start spending more on durable and reliable mobile computers rather than looking for bargains, if they want to avoid losing valuable productive time.
Quirk Education will be hosting their first digitally focused week-long programme of contact workshops for 2013. These half-day workshops aim to equip the local market with global best practice principles and techniques based on the working knowledge and experience of the greater Quirk agency.
In February this year, Steers - winners of Leisure Options' 'Best Burger in Joburg' for the 17th year running - partnered with leading full-spectrum digital agency, Amorphous. The product of this partnership is a progressive presence that sets Steers apart in South Africa's fast food digital playground.