High-end liquor such as whiskeys, cognac and premium brandy are associated with images of wealth and sophistication, but are often enjoyed by a wide array of people from all walks of life. By tapping into digital marketing these brands can expect to further cement and grow brand awareness while boosting sales considerably.
Issued by Digital Fire 10 Dec 2012 08:57
Local company Future Mobile Technology (FMT) has developed an Android application, Netsurfer Scholar that will give users online access to material they need for school.
10 Dec 2012 08:30
To find out more about character-based entertainment products, youth-orientated content and communications solutions with Strika Entertainment, listen to last week's podcast of the Biz Takeouts Marketing & Media radio show, which airs every Thursday at 5-6pm streamed live via 2oceansVibe Radio. [twitterfall]
10 Dec 2012 07:34
With advertising and marketing budgets under growing pressure, South African brands are looking for ways to optimise their spending and drive maximum value out of every rand. One way marketers are looking to improve return on investment, is by taking a more integrated approach to managing campaigns across multiple media and channels.
By Attila Bernariusz 10 Dec 2012 06:33
She's dead, and we are not sad. For far too long the ever-present portfolio bag has been stultifying creative endeavour and boring prospective employers with its flat, black, uniform format - even extending its death grip to digital platforms.
By Carmen Schaefer and Dr Carla Enslin 10 Dec 2012 05:58
The looming Mangaung conference meant that ANC politics was THE big story of 2012 while the news hounds were kept very, very busy covering tumultuous events such as the numerous service-delivery and wage protests throughout the country and the Marikana massacre.
By Gill Moodie 10 Dec 2012 04:03
Kaelo Engage, producers of Kaelo - Stories of Hope, South Africa's multimedia CSI communications platform, hosted Kaelo CSI Dialogues, held recently at Lilliesleaf Farm in Rivonia. The event discussed the need to integrate corporate social investment (CSI) activity into the broader strategy, thereby positively influencing a company's reputation.
9 Dec 2012 17:28
Tourism Radio, a Cape Town based enterprise, was invited to take part in the premier internet and blogging expo in the world, Le Web in Paris, France.
9 Dec 2012 17:18
Young emerging artists, between the ages of 21 and 35, should start preparing their work for the March opening of the 2013 Absa L'Atelier art competition.
9 Dec 2012 17:13
Riverbed study reveals online retailers need to increase website performance during holiday season to retain customers.
9 Dec 2012 16:41
WASHINGTON, US: "The mobile wave is going to sweep through and obliterate billions of jobs and millions of small businesses and that's going to be viewed with trepidation by politicians, unions and businessmen, all three, because they're going to see their world disrupted. But at the same time, it opens up the possibility for three or four billion people in the underclass to get a PhD."
9 Dec 2012 07:36
Is Old Mutual finally getting to grips with its complex international business model? Its third quarter results seem to show that it has made progress retaining assets: net client cash flow (NCCF) was still out of the door, but at least it was only £500m instead of £5,4bn.
8 Dec 2012 08:54
University of Johannesburg deputy vice-chancellor Adam Habib has emerged as the top candidate for the position of vice-chancellor at the University of the Witwatersrand. Incumbent Loyiso Nongxa, is to leave the post in May, after a 10-year stint.
8 Dec 2012 08:32
While each of their companies had varying degrees of success, the chief executives of three of the major casino groups in southern Africa - Tsogo Sun, Sun International and Peermont - agree that the future looks promising for the sectpr although there are still hurdles some to overcome.
8 Dec 2012 08:10
From Monday 10 December 2012, SAARF TAMS (Television and Audience Measurement Survey) will use the DStv audited figures for weighting the DStv penetration, PVR penetration within DStv and the bouquet percentages within the DStv and M-Net analogue universes on the TAMS panel. Audited DStv updated subscriber numbers will be included in all future bi-annual TAMS Universe update for weighting purposes only.
8 Dec 2012 07:24
Durban's import capacity will increase sharply once a multi-billion rand project to feed an ever-increasing appetite for goods from overseas gets off the ground.
7 Dec 2012 11:16
The digital marketing communications arena has seen phenomenal growth for South African email and mobile marketing company, GraphicMail. The South African online marketing environment has also seen sustainable growth, with more and more marketers realising the value of an integrated approach in order to improve their return on investment.
Issued by GraphicMail 7 Dec 2012 10:55
The newly-launched Mobile Consumer Alliance (MCA) is an active database of 11 million South African consumers that is cleverly segmented using advanced statistical modelling and cross-referenced against AMPS data, giving marketers the ability to target, via SMS or MMS, the exact audience for their brand and message, without wastage.
Issued by Habari Media 7 Dec 2012 10:00
Ben Wren, Co-founder and former CEO of 60 Layers of Cake has joined the team at OwenKessel and will be heading up its new Cape Town office as of January 2013.
Issued by OwenKessel 7 Dec 2012 09:57
Havas Sports & Entertainment (HS&E), the global brand engagement network of Havas, has announced a strategic partnership with independent Brazilian experiential marketing agency, Benza Promotions & Events.
Issued by Havas Sports & Entertainment 7 Dec 2012 09:41
Addressing the CSI Dialogues this week, Kaelo Engage managing director Sarah Campbell highlighted that whilst it is important to initially inspire and motivate staff to get involved, gaining longer-term commitment requires strategic support.
Issued by Kaelo Engage 7 Dec 2012 09:26
PA Series: Business writing, communication and negotiation skills will be taking place from 14 to 15 February 2013 in Johannesburg, South Africa. Organised by marcus evans, the course trainer is Suezette Smit, founder and managing director of Performance Development Interactive, South Africa.
Issued by Marcus Evans 7 Dec 2012 09:02
The annual M-Net Television Awards for Good (TAG) were announced on Wednesday 5 December 2012 at the Kyalami Racecourse, honouring public service announcement (PSA) ads.
7 Dec 2012 08:29
During tomorrow's Soweto Derby, the Magic Mirror will launch the second Nando's festive campaign ad.
7 Dec 2012 08:03
Dear Aspiring Industry Expert: Have you written that book yet? If not, why not? Each time we reach December, you may well think to yourself: I wish I had written my book this year. If I had, next year might be different. I would be more prosperous; I'd have more clients approaching me; my life would be lived on a grander scale.
By Douglas Kruger 7 Dec 2012 06:30
Jasco will be supplying a complete, end-to end solution to Cell C that includes physical hardware probes that will be placed at its core sites, software, hardware and software implementation and a two-year support and maintenance contract. The monitoring, diagnostics and optimisation will enable the network to become more proactive in response to network issues and deliver improved service to its customers.
7 Dec 2012 06:17
The Independent Communications Authority of South Africa has issued the following statement after the controversial canning of interviews with three political journalists on the subject of the ANC's upcoming elective conference at Mangaung.
7 Dec 2012 06:07
Higher productivity, increased labour costs and a strong trends towards true mobility in the work place are all factors that have put the spotlight firmly on 'total costs of ownership' for computers and devices. Organisations will have to start spending more on durable and reliable mobile computers rather than looking for bargains, if they want to avoid losing valuable productive time.
By Jerker Hellström 7 Dec 2012 05:24