The Eskom 49M initiative is a call for 49 million South Africans to embrace the culture of energy saving. Blue Moon is in a five-year partnership with Eskom, their role being to communicate the campaign internally, ensuring the initiative resonates with the Eskom audience and within the bigger energy efficiency landscape.
Issued by Blue Moon 8 Nov 2012 09:55
Many companies talk about expanding into Africa. It's the next obvious frontier. However, it would be wrong to assume that a week's visit to Nigeria for example, with a population of over 160 million and 350 ethnic groups with twelve languages, will give you a true understanding of how to operate your brand in that market.
By Nonye Mpho Omotola 8 Nov 2012 09:53
Tune in to tonight's Biz Takeouts Marketing & Media radio show, streamed live from 5pm-6pm via 2oceansVibe Radio, to find out more about search marketing and how to make your company visible online. The studio guest this Thursday evening, 8 November 2012, will be Peter Olivier from AdMakers International. [twitterfall]
8 Nov 2012 09:52
Why implement the new Google Publisher Tag? Using the Google Publisher Tag will have many benefits for publishers, for example serving rich media ads will become easier.
By Saskia Delfgaauw, Issued by DQ&A Media Group 8 Nov 2012 09:50
On global trends in direct and interactive marketing, international judge for the Assegai Awards, Joost van Nispen, says online marketing is direct marketing on steroids.
8 Nov 2012 09:12
The location-based travel guide devices, known as Tourism Radio, have hit the millionth rental day since inception in early 2010, ahead of the traditional holiday rush. It currently has its devices playing in South Africa, New Zealand, Namibia and Angola.
8 Nov 2012 08:32
SABC news editors have received an email banning the words "Nkandlagate" and "Zumaville", according to a report on Wednesday.
8 Nov 2012 08:08
Brainstorm Mobile Solutions South Africa, a wholly owned subsidiary of Brainstorm Mobile Solutions UK, launched in South Africa late last week. Since 1994, the company has provided technology that connects brands with customers and automates enterprise communications across a variety of industry segments in the UK, US, Australia, South Africa, Tanzania and Kenya.
8 Nov 2012 08:00
A new global partnership brings together Sitecore's Microsoft-based enterprise web content management and customer experience management solutions together with Avanade's experience in online design and digital marketing expertise.
8 Nov 2012 07:56
The inaugural Heather Park SuperSpar Sunrise Challenge, in George, attracted 400 runners who raised R5 000 for special needs school Up With Down's.
8 Nov 2012 07:54
Entries are open for the 2013 MTN South African Music Awards (SAMA) and close on 30 November 2012. The awards will be handed out at Sun City on 10-11 May 10 2013, part of which will be broadcast live on television.
8 Nov 2012 07:12
One of the biggest threats to the direct marketing industry is the apparent ease with which companies gain access to digital databases. While digital communication may appear to be one of the benefits of the information age, the use of unverified - or worse, illegal - databases carry enormous potential risk for brands that circumvent existing and pending legislation.
8 Nov 2012 06:44
Having followed the Obama re-election campaign closely ever since the New Hampshire Primaries in January 2012, I have come to believe that there are important lessons to be drawn for success in leadership branding and getting people to vote for your brand - both on a political and commercial level.
By Dr Nikolaus Eberl 8 Nov 2012 06:37
Why don't people get better at public speaking just by speaking in public? Well, it's the same reason golfers don't get better just by playing golf. But both could make giant strides if they just understood how talent actually works. It is understandable, it is systemised, and it can be replicated. I'd like to show you how...
By Douglas Kruger 8 Nov 2012 05:28
In a recent poll, Effective Measure asked online consumers about their sentiments and usage of popular and trending social media sites. Considering the efficacy of the human race, it was interesting to see just how engaged our online consumers are.
By Andre Britz 7 Nov 2012 15:08
Greater numbers of Eastern Cape and Garden Route listeners are tuning in to their regional radio station, according to the latest Radio Audience Measurement Survey (RAMS) release.
Issued by Algoa FM 7 Nov 2012 12:45
Social networking - including services such as YouTube, Facebook, Twitter and BBM - looks like a whole brave new world to those of us who grew up without it. For the generation that is growing up with mobile phones and the Internet, it is simply a fact of life.
By Diane Charton, Issued by 25AM 7 Nov 2012 12:24
The winners of the Leisure Options Best of Joburg Awards have been announced and it's unanimous - the Coca-Cola dome is the concert venue that rocks Jo'burgers supreme and has done for the past 14 years in a row.
Issued by Thebe Reed Exhibitions 7 Nov 2012 12:05
During the almost 15 years since Rocket Creative's inception in 1998 they have been privileged and honoured to have been entrusted by most blue-chip businesses and brands in southern Africa to supply a host of innovative and trendsetting display and branding equipment.
Issued by Rocket Creative 7 Nov 2012 11:57
The 20th Mix Brasil Festival Culture of Diversity, which will be held in São Paulo from 8-18 November 2012, has selected Imfihlo (The Secret), one of season 3 eKasi: Our Stories drama series from e.tv.
7 Nov 2012 11:55
Martina Navratilova, one of the most successful tennis players of the modern era, has signed with sports and entertainment management agency, Octagon.
Issued by Octagon South Africa 7 Nov 2012 11:36
The ABF Vital Support Fund is hosting its much anticipated annual Crazy Golf Day on 27 November at the Kyalami Country Club. This year, batten down the hatches for "Pirates of the Golf Course - On Stranger Greens".
Issued by Advertising Benevolent Fund 7 Nov 2012 11:21
The age-old debate around pitch versus non-pitch was once again raised at an aptly named "Fight-Night" event hosted recently by the Brand Council of South Africa (BCSA).
By Gary Bryant, Issued by The Brand Union 7 Nov 2012 11:14
All Amber, the organiser of premier events in Africa, has announced details for its fourth annual Mobile Web Africa conference. The event, which will take place during the final week of November, is firmly established as the leading mobile-focused event in Africa and the 2012 edition is set to focus on expanding success in the industry.
Issued by All Amber 7 Nov 2012 11:00
'If it's nice, then you get it twice' is Vodacom's mantra for its 2012 summer blitz which will double talk, SMS and internet purchases made during 1 November - 14 December. The promotion also offers double your million with Vodacom Millionaires, double deals and double entertainment.
Issued by FCB South Africa 7 Nov 2012 10:51
Straight and Narrow, a new satirical daily newspaper launched on Monday 5 November 2012.
7 Nov 2012 10:13
Leading full-service digital agency, NATIVE, took home six pixels at the dazzling Bookmarks awards evening held in Cape Town. The agency is most proud of its four wins for the #CloseTheTap campaign, a digital initiative which inspired real-world action.
Issued by NATIVE VML 7 Nov 2012 09:46
The 12 companies that exhibited on the South African national pavilion at the recent, six-day Automechanika trade fair for the automotive aftermarket in Frankfurt, Germany, fared very well. They are projecting to do R32,2-million of export sales in the six months following this major global event.
Issued by Automechanika 7 Nov 2012 09:42
The second annual Finest DJ Mix Competition has opened on Ligwalagwala FM to promote Mpumalanga's young and up-coming local DJs, and Capricorn FM's annual Limpopo Music Festival will be held at the Polokwane Cricket Club on Saturday 24 November 2012.
7 Nov 2012 09:35
KLM Royal Dutch Airlines has resumed flights to Zimbabwe after a 13-year break in the route. Alliance Media was selected as KLM's media partner to promote the service and Alliance Media Zimbabwe, who holds the exclusive advertising concession to all of Zimbabwe's airports, has installed media within the airport for KLM.
Issued by Alliance Media 7 Nov 2012 09:02
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