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Biz Takeout's

Episode 84: Agency focus - Source

Date: 2 Apr 2014
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Episode 82: An African Path to Success & Effective Measure

Date: 24 Feb 2014 | Time: 39:00min
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Episode 81: Conn Bertish and Cairo

Date: 14 Feb 2014 | Time: 44:44min
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Healthline wins best TV Programme at the Radio and Television Personality awards in Ghana

Vodafone Ghana's award-winning TV show Healthline has just won another award - Overall Best TV Programme at the Radio and Television Personality awards in Ghana. Healthline is a TV 13-part series produced by Launch Factory and developed by Vodafone in response to the need for credible and reliable health information to the Ghanaian people.

Issued by Launch Factory 1 Nov 2012 11:38

Afrozaar, mobile app company, launches digital news platform at International Expo

Baobab is a specialised content redistribution and mobile app platform for large newspaper and magazine publishing houses. The Afrozaar team have collaborated with a leading global newspaper's editorial and digital teams for almost a year, designing and developing a publishing suite of products that span all major mobile app platforms.

Issued by Afrozaar 1 Nov 2012 11:13

Summer springs new opportunities for OOH

It is with awe and amazement that I meet summer every year, and in my heart there is always a kind of reverence for the magnificence of nature's own marketing team. For two thirds of every year the West Coast region and Namaqualand remains under the radar, just long enough for the world to nearly forget it exists. Then Nature's professional marketing teams take the lead and the whole world stops to notice.

By Ingrid von Stein 1 Nov 2012 10:21

Rotating messages build brand

Continental Outdoor Media commissioned Millward Brown to research the impact of rotation on two out of home (OOH) advertising campaigns in Johannesburg North and measure the impact of Citilite rotation in terms of reach and frequency build.

1 Nov 2012 10:20

Apple: from icon to product

With the bumpy launch of the iPhone 5, and the underwhelming response to the new Apple iPad mini, attention has again been drawn to difference between Apple the brand and Apple the icon.

By Lex Faure 1 Nov 2012 10:15

AMASA party a sell-out success

For the first time in its party history, the Advertising Media Association of South Africa (AMASA) has celebrated a sell-out success of its annual event and its all thanks to members of the advertising, marketing and media community.

1 Nov 2012 09:45

In-store vs. online shopping: Are brands losing the connection with customers?

Shopping has always been a sensory experience: the brush of the fabric, the aroma of the store and the buzz of the people all stimulate the senses. Is the new 'avenue' of shopping online causing brands to lose existing and potential connections with customers?

By Chevara Naidoo, Issued by Yellowwood Future Architects 1 Nov 2012 09:40

[Biz Takeouts Lineup] 44: Live from The Bookmarks 2012

Tonight's Biz Takeouts Marketing & Media radio show, will be broadcast live from Artscape in Cape Town to capture all The Bookmarks 2012 action. Tune in to this week's show, streamed live from 7pm-10pm via 2oceansVibe Radio. [twitterfall]

1 Nov 2012 09:37

Welcome to the Williams sisters

On Sunday, 4 November, Ellis Park Indoor Arena will once again welcome the tennis elite when Venus and Serena Williams match up for their first on-court battle in South Africa.

Issued by Octagon South Africa 1 Nov 2012 09:35

Reimagining the call centre

Admittedly, the title of this piece sounds a little like a performance art show but what it really means, is going back to the drawing board - and putting some ingenuity and imagination back into the call centre.

Issued by Interact RDT 1 Nov 2012 09:26

Demand for digital copywriting skills results in development of university short course

In reaction to the rapidly increasing need for the specialised skill of copywriting for the digital medium, the University of Cape Town and online educator, GetSmarter, recently introduced the Copywriting for Online Marketing short course. This seven-week part-time course will be presented entirely online and will start on 26 November.

Issued by GetSmarter 1 Nov 2012 09:12

Hilux heroine takes on Dakar Rally

The new Hilux advert, featuring the suburban miss who takes on a tougher personality when she uses her husband's Hilux to go shopping, has taken on a tougher role, as she takes it up a notch in the new TVC from Draftfcb Johannesburg.

1 Nov 2012 09:08

AMASA party a sell-out success

For the first time in its party history, the Advertising Media Association of South Africa (AMASA) has celebrated a sell-out success of its annual event and its all thanks to members of the advertising, marketing and media community.

Issued by AMASA 1 Nov 2012 08:46

Internet Solutions adds new ADSL product - uncapped@work

A new uncapped ADSL solution, designed for end-users who require optimised connectivity at work and uncapped, unshaped connectivity at night for more bandwidth-intensive activities, has been launched by Internet Solutions (IS).

1 Nov 2012 07:02

South Africa needs to enter remarketing

Companies that want to position themselves to drive business value from digital marketing must start working towards mastering the discipline of remarketing or risk getting left behind by nimbler rivals.

By Richard Mullins 1 Nov 2012 06:36

Is your PR pushing pictures and paper?

In the world of consumer lifestyle PR, it wasn't long ago when a close, well-managed relationship with a handful of key publications was enough to secure you high profile coverage for a brand and its key products.

By Lorrianne Cloete 1 Nov 2012 06:17

Samsung's winter retail promotion has over 65 winners

The Samsung's 'Let the games begin' winter retail promotion has announced the names of the 67 winners, who won over R1 million worth of prizes, from products through to five new Hyundai Elantra vehicles.

31 Oct 2012 17:23

Trick or Treat: South Africa's thoughts on Halloween (This might scare you)

Although Halloween is primarily celebrated in the USA, here in South Africa, the Halloween spirit (excuse the pun) is catching on. With the scary holiday grabbing at our heels, threatening to infiltrate our country, Columinate decided that some further investigation was needed.

Issued by Columinate 31 Oct 2012 12:01

Want to reach the mass market? Focus your digital spend on feature phones

Brands wishing to reach the mass market in Africa are "wasting their digital campaign spend if they fail to target feature phone users," says Marc Herson of 2go, a mobile social network with more than 20 million registered users in Africa.

31 Oct 2012 11:56

Dave Erasmus retires from The Witness

Dave Erasmus is retiring from The Witness today after 46 years with the company. He started at The Witness fresh from his Matric year at Estcourt, High School, in the advertising department of newspaper in 1966 and rose to classified advertising manager.

31 Oct 2012 11:26

BrandsRock goes for gold on PUMA Braamfontein flagship store launch

BrandsRock was recently briefed to manage pre-activations and host a Gold Rush-themed street party to celebrate the opening of the new PUMA store in Braamfontein, Johannesburg.

Issued by BrandsRock 31 Oct 2012 11:13

GraphicMail cuts SMS + mobile site link campaign pricing by 50%

Just in time for the holiday season, when many businesses need to rely on quick sales strategies to boost their revenue - more and more, via mobile campaigns - leading email marketing service provider GraphicMail is reducing the price of its innovative SMS marketing.

Issued by GraphicMail 31 Oct 2012 10:54

New social media offering from That's It

That's It Communications has introduced That's It Social, a social media management approach, focusing on high-level strategy and social business solutions, so that clients can manage their communities in-house on a day-to day basis.

31 Oct 2012 10:53

Propertywheel.co.za gets a new look

Propertywheel.co.za, a property information website focusing on commercial property in South Africa, has improved its website's look and feel, offering a better looking and richer in-content new website.

31 Oct 2012 10:52

iGroup launch first South African e-commerce site with online SABC TV License purchase integration

Deciding to bring their extensive range and offering online, HiFi Corp engaged the services of digital solutions company, iGroup, to assist with the extension of their existing website to a fully integrated, usable e-commerce system.

Issued by iGroup 31 Oct 2012 10:51

The 'certifiable' are running universal analytics on Google - a game changer in web analytics

Once a year the 'certifiable' meet just off Google's campus in Mountain View, San Francisco and share new developments with like-minded visionaries with a passion for the user journey and website optimisation through Google Analytics.

By Anne Scharlow 31 Oct 2012 10:35

Glastonbury stage to be erected at SuperSport Park Centurion

Following its success in handling the first South African Rewind Festival at Kingspark Stadium, Durban in February 2012, Prosound will bring the SS Stage direct from the Glastonbury Festival for the second Rewind Festival at SuperSport Park Centurion on 3 November.

31 Oct 2012 10:31

HDI goes pink for breast cancer awareness this October

As part of the continuous commitment towards breast cancer awareness, staff members at HDI Youth Marketeers joined the pink movement for Women's Month to promote the cause. The Pick n Pay Women's Walk is a series of nationwide 5km walks to raise funds to support free cancer screening and health advice in local communities.

Issued by HDI Youth Marketeers 31 Oct 2012 10:15

RMB-supported BASA Intern programme open for applications

Qualified applicants are invited to apply for the 2013 Business and Arts South Africa intern programme, supported by Rand Merchant Bank (RMB). The programme is designed to allow a new graduate the chance to immerse him or herself in all aspects of arts administration.

Issued by Business and Arts South Africa 31 Oct 2012 10:12

Census Progress Watch, a first for South Africa, developed by AfriGIS, for Statistics South Africa

AfriGIS developed the Census Progress Watch System for Statistics South Africa (StatsSA). The solution was launched on 10 October 2011 and was used for the duration of the 2011 South African Census (until 31 October 2011) to monitor the progress on a day-to-day basis.

Issued by AfriGIS 31 Oct 2012 09:52

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