M&C Saatchi heads AdReview Creative Leaderboard
The four-year old agency initially struggled to put creative points on the board, but is now well into its stride, delivering on the corporate philosophy that advertising effectiveness goes hand-in-hand with award-winning creativity.
This year, however, the agency may find itself constrained by the difficulties of its parent agency in Britain, which saw its billings drop by 35%, and its rank in the Campaign top 100 agencies from nine to 19.
Major billings losses were Direct Line and Dixons Retail.
Will new chief executive Camilla Harrison be asking subsidiary units around the world to tighten their purse strings as head office battles to recover?
In hot pursuit were last year's winner, Ogilvy Johannesburg, and then TBWA Hunt Lascaris. Ogilvy Cape was fourth, ensuring the two Ogilvy giants both held a top-10 spot for the second straight year. The Cape Town shop, FoxP2, came back from a self-imposed moratorium on awards. See the Creative Leaderboard update below for full list of winners.
Source: Tony Koenderman’s AdReview
Tony Koenderman’s AdReview is a website dedicated to the business of advertising and the advertising of business. It is a successor to the annual overview of advertising of the same name previously published as a supplement to Finweek. Its primary focus now is on marketing and marketers.
Go to: http://tonykoendermansadreview.com