Sharapova is Sony Ericsson's first global brand ambassador, with the four year agreement sealed in January 2008. The new collection is the first design collaboration campaign to be announced.

Inspired by Sharapova's own global lifestyle, and the latest fashion trends, the collection consists of the IDC-31 Courtside Case, the compact IDC-32 Exercise Case, the IDC-33 Party Bag and the IDC-34 Travel Wallet.

“Working on this collection was an opportunity that I could not turn down,” said Sharapova at the unveiling. “Sony Ericsson helped me create a collection of mobile phone accessories that I know people will use. And I wanted to add my touch to each item. People want style, fashion and glamour, and with this collection I know that they'll have it."

Speaking at the fashion show, Sony Ericsson Designer Lykke Tarsbol said: “It was a pleasure working with Maria on the design of this collection. We wanted to create a collection that represented her life on and off the court. We worked closely to ensure that every item was designed with her and for her.”

The Maria Sharapova Design Collection will be available in all markets in Q3.

[25 Jun 2008 11:48]

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