With extensive experience within the Pay-TV industry in Portugal, Vera Pinto Pereira will assume a significant role in strengthening FIC's existing relationships with its affiliate partners across the region, focusing also on new business opportunities.
Pinto Pereira will be based in FIC's Lisbon office and will report to Adam Theiler, executive vice president for Southern Europe and Africa. She will also collaborate with Georgina Twiss, EVP Affiliate Distribution of FIC Europe & Africa.
Prior to this, she was TV service director of MEO, Portugal Telecom's Pay-TV platform and an affiliate partner of FIC, a role in which she spent six years. Throughout this time, she was responsible for Portugal Telecom's TV division, overseeing product and technology development, where she led a team of 60 people.
"Vera is a commercially savvy, respected Pay-TV executive whose extensive experience throughout a notably successful career will enhance FIC's ability to appreciate the aims - and challenges - of our affiliate partners throughout South Europe and Africa. Vera is both an innovator and a pioneer of the Pay-TV sector in Portugal and as COO for the region she will be instrumental in defining our strategic path forward across territories in different stages of development. Vera shares the same drive and professional enthusiasm for our industry that we share at FIC, and I could not be happier to have her on the team," said Adam Theiler, executive vice president for Southern Europe and Africa.
