LONDON, UK: Work from the US and France has taken the top marks in the Music Video category at the 50th annual D&AD judging event taking place this week at London's Olympia Exhibition Centre. However, South Africa's Orange Films was among the entries awarded In-Book status for Control by Spoek Mathambo.
There were three entries that were awarded Nomination status by the jury in Music Video:
- El Nino for Is Tropical by The Greeks for Kitsuné (France)
- Les Télécréateurs for NO BRAIN by Etienne de Crecy (France)
- Pretty Bird (director: Daniels) for Manchester Orchestra (US) which picked up two Nominations
Entrants will have to wait until Thursday's Yellow Pencil Results Night (which takes place on the evening of 19 April) to find out whether they have been awarded the top awards, but theirs have been judged the best campaigns in the promo arena this year.
The entries are the only three to have been awarded Nominations in the category. There were a further eight entries that were awarded In-Book status by the judging panel:
- Pretty Bird (director: Daniels) for My Machines by Battles (US)
- Orange Films for Control by Spoek Mathambo (South Africa)
- Partizan for Ice Cream by Battles (UK)
- Partizan for Oh Land by White Knights (UK)
- Colonel Blimp for The Bay by Metronomy (UK)
- Somesuch and Co for Big Bad Wolf by Duck Sauce (UK)
- Academy for The Bad in Eachother by Feist (UK)
- VCCP for Saboteur by The Kooks (UK)
The full list of work that has been awarded In-Book and Nomination following judging is below.Tighter budgets boost creativity
Andy Morahan, director at Bikini Films and Foreman of the Music Video category at D&AD 2012 said: "This has been a great year in the Music Video category at D&AD. A lack of funds in this industry has, ironically, meant a great upsurge in creative thinking and that's been reflected in the work that I've seen this year: it seems that, as budgets have shrunk, creativity has improved.
"The YouTube effect was also in evidence as a stand-out idea has never been more important for today's music video producers and directors and to capture the attention of a more sophisticated - and probably cynical - audience.
"Those things, combined with ever-greater availability of the tools of production has democratised the discipline and made it accessible for a new generation of talent and that can only be a good thing for the craft."
Tim Lindsay, chief executive of D&AD added: "While advancing technology has made many of the industries we judge less accessible for new, young talent, in the music video category the opposite has been the case. The work we've seen this year has been fresher, more exciting and in some cases more off-the-wall than in many others and that has been driven by an industry where the costs of production have fallen and the quality of ideas has necessarily had to rise. These are exciting times in the music promo world and D&AD is fortunate to be able to see - and reward - the best of the resulting work."
|El Nino||Is Tropical, The Greeks||Kitsuné||France||Music Videos||Nomination|
|Les Télécréateurs||Etienne de Crecy, NO BRAIN ||Dim Mak Records||France||Music Videos||Nomination|
|Pretty Bird/Daniels||Manchester Orchestra||Columbia||USA||Music Videos||Nomination|
|Pretty Bird/Daniels||Manchester Orchestra||Columbia||USA||Special Effects for Music Videos||Nomination|
|Orange Films||Spoek Mathambo, Control||One Louder||South Africa||Cinematography for Music Videos||In-Book|
|Pretty Bird/Daniels||Battles, My Machines||Warp Records||USA||Music Videos||In-Book|
|Partizan||Battles, Ice Cream||Battles||UK||Music Videos||In-Book|
|Partizan||Oh Land, White Nights||Oh Land||UK||Music Videos||In-Book|
|Colonel Blimp||Metronomy, The Bay||Because UK||UK||Music Videos||In-Book|
|Somesuch and Co||Duck Sauce, Big Bad Wolf ||Duck Sauce||UK||Music Videos||In-Book|
|Academy||Feist, The Bad In Eachother||Polydor Records/Universal France||UK||Cinematography for Music Videos||In-Book|
|VCCP||The Kooks, Saboteur||The Kooks||UK||Music Videos||In-Book|
D&AD Awards are almost unique in that, if the jurors do not judge a piece of work to be worthy of an In-book, a Nomination or Yellow Pencil in a category, no award for that category is given: jurors are not obliged to award any of the work that see if projects do not meet D&AD's judging criteria.In-Book
: Refers to work that will be included in the Fiftieth D&AD Annual
which will be published in September 2012.Nominations
: Refers to work that will be included in the D&AD Annual and is also being considered by the Jury for the award of a Yellow Pencil, one of the most prestigious awards for creativity anywhere in the world. The Yellow Pencil results will be announced at an event in London on Thursday, 19 April 2011.Yellow Pencils
: Awarded to the work that is judged to be the best in the world, selected from projects that receive a Nomination during judging. The Yellow Pencils are one of the most-recognised and coveted awards for creativity anywhere in the world. Black Pencils
: Awarded to work that is not just considered the best in the world in its category, but for pieces of design or advertising D&AD
D&AD is a not-for-profit organisation that represents the international design, advertising and creative communities. D&AD sets industry standards, educates and inspires the next generation, and promotes the importance of creativity, innovation and ideas to the business community. Visit www.dandad.org
for further information. Registered Charity Number: 305992.