Entries open for 2015 Annual AdFocus Awards
The editorial theme of this year's Annual AdFocus publication is the growing importance of integration and collaboration in advertising and communications. There is growing acceptance that agencies do not have all the answers and need to look at outsourcing skills. Internally, many agencies are restructuring to achieve better cross-team collaboration.
The 2015 Awards are:
Agency Awards:
Overall Agency of the Year (from any agency category)
Small Advertising Agency of the Year
Medium Advertising Agency of the Year
Large Advertising Agency of the Year
Media Agency of the Year
Branding and Design Agency of the Year
Digital Agency of the Year
Specialist Agency of the Year
African Agency Network of the Year
Individual Awards:
Partnership of the Year
Lifetime Achievement Award
Industry Leader of the Year
New Broom Award
Student of the Year
The former Advertising Agency Award has been expanded into three categories: small, medium and large, which has been incorporated into a new award, for overall Agency of the Year.
Entries for agency awards will be judged on performance over the period July 2014-June 2015. The exception is Media Agency of the Year, for which the assessment period is May 2014-April 2015.
Judges
The jury chairman is Festus Masekwameng, managing partner of MKT Media and former chairman of the Loerie Awards.
Members of the main jury:
Prof Nicola Kleyn - Dean, Gordon Institute of Business Science
Gary Leih - CEO, OFyt
Denford Magora - CEO, The Jupiter Drawing Room (Zimbabwe) & Partner
Sean McCoy - CE, HKLM
Zibusiso Mkhwanazi - CEO, Avatar
Jerry Mpufane - Group MD, M&C Saatchi Abel
Kagiso Musi - MD, Brand Union SA
Julian Neuburger - CEO, Mediacom SA
Emmet O'Hanlon - CEO, DDB SA
Craig Page-Lee - MD, Posterscope SA
Vanessa Pearson - ECD, House of Brave
Richard Procter - Joint MD, Vizeum SA
Thulani Sibeko - Managing executive, group marketing, communications and corporate affairs, Nedbank
Andy Sutcliffe - CEO, 34 Degrees
As in previous years, agency awards will be scored on new business, business retention, client relationships, awards, industry recognition and transformation.
Specialist jurors will be added for two awards: Media Agency of the Year and Student of the Year. Patrick Conroy, MD of e.SAT TV, will sit on the media panel. The student jury will be joined by Pepe Marais, creative head of Joe Public, and Matthys Esterhuysen, senior strategist at Hellocomputer.
This year the AdFocus Awards will be project managed by Danette Breitenbach.
Questionnaires must be completed online and can be found here: www.adfocus.co.za.