An overview of the South African Advertising Research Foundation (SAARF) Living Standards Measure (LSM) will be held 9.30am-11.30am in Johannesburg on Tuesday, 18 October 2011.
It will cover LSM history, the new SAARF LSM and LSM Extensions and its segmentation tools (SAARF Lifestyles, SAARF Life stages and SAARF Attitude Groups).
Attendees will be informed of the stimuli/background that led to the thrust to develop the LSM and its evolution over the years. This will also include coverage of the updates which happened from time to time in the variables and weights as well as the motivation behind the increase in the number of variables over time. All attendees will receive a SAARF Segmentation CD (free of charge).
The training does not teach one how to do planning and is also not a practical workshop.
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