Season two of '21 Icons South Africa', the annual collection of photographs and short films of South Africans who have reached the pinnacle of achievement in their fields of endeavour, has launched its campaign at the Cape Town and OR Tambo international airports.
Exhibitions around the country
Mercedes-Benz South Africa, Momentum Asset Management, Nikon, Deloitte and the Department of Arts and Culture proudly sponsor season two, which will launch a series of activations and exhibitions at various consumer touch points around the country. The events will demonstrate that the project has built an integrated, multimedia platform to impart key attributes and messages of extraordinary South African leaders of the past and present to the public and to connect with local and international audiences.
Members of the public are encouraged to snap a selfie with a 21 ICONS collectable portrait poster inserted in the City Press newspaper and post the picture alongside a short personal message to the featured icon on the 21 ICONS Facebook page. Readers can enter the selfie competition until 7 December 2014 and on 10 December an official draw will be held at Media24 head offices and the winner of the new Mercedes-Benz C-Class will be announced.
Write your message to an icon
Each week the City Press
editorial team selects the ten best entries and 21 ICONS South Africa will ensure that all the personal messages reach the relevant icon. Weekly prizes are awarded to the top three entries including Momentum Asset Management unit trusts, Nikon Coolpix cameras as well as 21 ICONS Season I collectable coffee table books. The 50 overall winners will then be entered into a lucky draw for the chance to drive away in a new luxury Mercedes-Benz C-Class.
The airport activations will continue until Monday 29 December at OR Tambo International Airport where Season I's unique short films and exquisite portraits as well as the latest Mercedes Benz C-Class will be on display.
Early next year the 21 ICONS project will also be showcased at the V&A for an extensive, full-spectrum indoor and outdoor exhibition.