Car's annual Top 12 Best Buys, in association with Tracker, has recognised its new winners at an award event and with a new radio spot creating a Hollywood moment.
Ford scooped the big award of the night, Motor Company of the Year, as well as the Best Engine (Ford 1.0 Ecoboost), Best Double Cab (Ford Ranger) and Best Compact SUV/Crossover (Ford Kuga) categories.
Budget Car: Chevrolet Spark CampusAdditional categories
Light Hatchback: Peugeot 208
Light Sedan: Kia Rio
Compact Hatchback: Audi A3/A3 Sportback
Compact Sedan: Toyota Corolla
Compact Executive Sedan: BMW 3 Series
Luxury Sedan: Mercedes-Benz S-Class
Performance Car: Ferrari 458 Spider
Light SUV/Crossover: Nissan Juke
Compact SUV/Crossover: Ford Kuga
Large SUV/Crossover: Range Rover Sport
Double Cab: Ford Ranger
Company of the Year: Ford
Design of the Year (Production Car): Mercedes-Benz A-Class
Design of the Year (Concept Car): Volvo Coupe Concept
Redesign of the Year: Mercedes-Benz E-Class
Green Award: BMW i-range
Engine of the Year: Ford 1.0 Ecoboost
Safety Award: Volvo's Cyclist Detection
Most underrated product: Opel Astra
Motorsport Award: Kelvin van der Linde
Car Challenge Award: Graeme Nathan
The magazine's latest radio spot imitates the style of a movie trailer script and features the voice of celebrity voiceover artist Don LaFontaine, beginning with his trademark opening phrase, "In a world..." to highlight the cover story of the March issue, the brand's recommended best buys in 12 categories.
Devised by ad agency Bester Burke, the spot is airing on 5FM for national reach and the best audience fit.
Posted on 11 Mar 2014 10:24