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- Key Account Manager Johannesburg
- Senior Brand Designer Cape Town
- Ad Agency Client Service Administrator Cape Town
- Internal Sales Consultant / Design and Display Industry Johannesburg
- Branch Manager/New Business Developer - Paper Bags and Food Packaging Cape Town
- Sales Representative Pretoria
- Print Sales Representative Nelspruit
Why is brand iconography so valuable?
In Southern Africa there is so much opportunity for us to continually reinvent our own cultural frame of reference in line with international styles and trends. For example our region is so often associated with the so-called BIG 5, that animal imagery runs the risk of becoming a visual cliché. We reinvented the "wildlife genre" for our clients - by introducing wraparound wallpaper imagery which added appeal to paint and hardware packaging while strongly positioning the brand within its region.
Region specific iconography adds value by:
Adding relevance and likeability among employees, stakeholders and customers
Encouraging excellence and pride in companies and their region of origin
Acting as hedge against predatory competitors, sending a message that local brands are well established in their markets and not ready to be squeezed off the shelf
Increasing company value for floating or sale
Encouraging brand loyalty among consumers
Inspiring and motivating work forces, consumers and stakeholders
Enhancing perception of companies and regions from within and without
Helping companies live up to excellence in the quality of their products and services and ways of doing things.
Concretising mission and vision statements and help develop unique and valuable corporate cultures.
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