Feedback

Branding news

Subscribe to industry newsletters


Press offices

Enquire about a press office
Bizcommunity has over 400 industry contributors and we always welcome further contributions and contributors.
Advertise with us
Advertise & RatesMy Account
Company press officeList company
Recruitment packagesSubmit job ad
Download ratecard
Branding news

SABC 2 unveils new brand identity

Public broadcaster SABC 2 launches its new on-air identity today as part of the channel's major brand refresh. Along with the new look comes a new focus for the channel which aims to inform all of its programming, public interactions and CSI initiatives; these are the six pillars: family, identity, health, education, jobs & careers, and world exposure.
SABC 2 unveils new brand identity
The home of 7de Laan, Morning Live and Pasella has a brand new look the channel number set against bold primary colours (red, blue, yellow or green) and a new pay off line to compliment the new branding "You Belong".

"The new identity is very clean, simple, modern and stands out amongst all the channel clutter. It's bold and fresh 'everything the channel is'," says Zandile Nkonyeni, Publicity Manager for SABC 2.

Developed just over a year ago by the channel and branding agency Masters & Savant Worldwide agency, the team was keen to ensure that they showcased best new practice in broadcast design and at the same time being mindful of its positioning as a public broadcaster.

SABC 2 unveils new brand identity
New look, new focus

Along with the new look comes a new focus for the channel which aims to inform all of it's programming, public interactions and CSI initiatives; these are the six pillars: family, identity, health, education, jobs & careers, and world exposure.

"As a public broadcaster these key principles will underpin all of our channel decisions and drive our programming mandate. But it is by no means didactic our strategy has always been simple; before we write any script, before we shoot a scene, before we cast any talent, before we record any voice, we first ask ourselves, Is it true? Is it inspirational? Is it exciting? Is it truly a reflection of South Africa?" added Nkonyeni.

SABC 2 unveils new brand identity
A carrier of major events

The new branding will be on screens from today with the channel introducing exciting programming in the second quarter of the year. SABC 2 still retains its position as the carrier of events of national importance "broadcasting key programmes such as The State of The Nation Address and celebrations of national significance and documentaries in celebration of Africa amongst others.

SABC 2 unveils new brand identity
Concludes Nkonyeni, "Our mandate is to engage, inspire, motivate and entertain audiences on their journey towards a common identity of what it means to be South African. And now we say to South Africa - at SABC2, You belong."

The channel has a high proportion of locally produced programming with a weekly viewership of 18.8 million; making SABC 2 is the second most watched channel in the country.

The channel's leading programming includes the popular soapies Muvhango and 7de Laan, talk show Motswako, children's favourite Takalani Sesame and the nature classic, 50/50.
    
 
LEGAL DISCLAIMER: This Message Board accepts no liability of legal consequences that arise from the Message Boards (e.g. defamation, slander, or other such crimes). All posted messages are the sole property of their respective authors. The maintainer does retain the right to remove any message posts for whatever reasons. People that post messages to this forum are not to libel/slander nor in any other way depict a company, entity, individual(s), or service in a false light; should they do so, the legal consequences are theirs alone. Bizcommunity.com will disclose authors' IP addresses to authorities if compelled to do so by a court of law.

News