Subscribe & Follow
Jobs
- Key Account Manager Johannesburg
- Senior Brand Designer Cape Town
- Ad Agency Client Service Administrator Cape Town
- Internal Sales Consultant / Design and Display Industry Johannesburg
- Branch Manager/New Business Developer - Paper Bags and Food Packaging Cape Town
- Sales Representative Pretoria
- Print Sales Representative Nelspruit
How to develop destinations as brands
"Branding makes a destination leap from a map into the minds of consumers. Tell people why you're different. If you have a nice logo - even better," said Carmen Lerm, CEO of integrated marketing strategy agency, FusionDesign.
It starts with a logo
Often a logo makes the first impression. With the help of clever design, the essence of the destination can come across in the blink of an eye. City Sightseeing - Cape Town's "moving destination" - has a logo featuring an open-top bus and headphones establishing it as a tour operator offering commentary in multiple languages on a bus with a spectacular view.
Taglines stick
City Sightseeing's open-top bus makes it unique differentiating it from all other tour operators in Cape Town. That's a precious marketing commodity emphasised in City Sightseeing's strapline, "The best way to see Cape Town". Now who wouldn't want to hop onto a bus with that line?
Consistency is vital
Consistency in design, tone of voice and offering across all media builds trust. Consumers like to know their favourite brands are confident in who they are. City Sightseeing is known as the red bus so their advertising is mostly red. Every year they offer great specials consumers have come to expect and support.
"Branding gives a destination substance. Through effective design and branding destinations come alive, making them not only desirable, but irresistible," said Carmen Lerm.
- Eco-spa at Cape Town’s greenest hotel meets multiple top trends01 Mar 14:25
- 2024 Wine Harvest Commemorative Event honours a prestigious line-up of industry greats12 Feb 15:59
- Buccaneer School Shoes celebrate Mandela Day at Eastville Primary School20 Jul 13:06
- For your next vacation: Work, stay, play and explore Cape Town's top attractions17 Jul 14:14
- #Since1685: Celebrating 338 years of South Africa's oldest wine producing farm10 Jul 14:13