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New logos for Primedia Broadcasting brands

There is a new look for 947, 702, KFM, CapeTalk and EWN stations, the anonymous tip-off service, Crime Line and Primedia Broadcasting.
Yellowwood Brand Architects, who devised brand prints for each station, EWN, Crime Line and Primedia Broadcasting conducted extensive research to distil the core values of each platform and identify the key needs to take the brands forward.

Reflect the brand positioning

"Our brands all take pride in being relevant to the communities that they serve, and have thus evolved with their audiences over the years," said Primedia Broadcasting CEO Terry Volkwyn. "The new logos have been designed to better reflect the brand positioning of the stations and EWN as they are now, and where they are going."

All the new logos reflect a strategic move that the broadcaster made a number of years ago, to move beyond terrestrial radio, into multi-platform content creation.

"We identified the synergy between radio and digital a while back and have seen the potential, as well as the results that our converged campaigns deliver. Leveraging off our core strength of connecting with audiences, we have built significant expertise and capacity in the digital space to enable us to harness the many opportunities that exist in this new frontier," said Volkwyn.

EWN, KFM and 947 have already launched their new looks, which can be seen on the websites, apps and social media properties - 702, Cape Talk and Crime Line will reveal their new logos later this month.
Richard Gee
Besides 702 and Cape Talk I think they are boring and bland and in some cases ridiculous and hard to read. How much research was really done?
Posted on 3 Sep 2014 16:15
Marcio Quintal
Great question! Was sufficient research conducted? Were the logos evaluated in terms of meaning, particularly in relation to the brands they represent. The message is quite clear with the logos of 702 and Cape Talk, but for me the big concern is EWN. Apart from the web 2.0 button style aesthetics applied to the logo the 'E' has been represented by three horizontal lines that look very much like the menu button used by most mobile websites. My concern is that the conceptual idea risks ambiguity. One might argue that this is an established brand people will recognize. Even though this is a well established brand, they are attempting to present a new, possibly modern, brand image. Unfortunately this may be at the expense of maintaining clear brand name communication. When I view this logo out of context I don't see the acronym clearly.
Posted on 15 Sep 2014 16:00