Plum Solutions has been rebranded as Genesis Data Services, following its acquisition by the Genesis Capital Group, an investment company. The company will continue to deliver profiled data, with good contact rates, adding value to its clients' overall campaigns.
CEO Gary Berman explains, "We own and manage a consumer database that enables us to not only create relevant and effective communication to the correctly targeted base but also to ensure that it delivers to the right person, at the right time."
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