This week, we got behind the selfie with Trent Key, managing director of MoonSport Content and Entertainment.
Key captions this: "Cape Town at its finest."
1. Where do you live, work and play?
I’m fortunate to call Cape Town home. I moved here for university and have been caught by what this amazing city has to offer. Being able to work, enjoy the outdoors and nightlife all in the space of a 15-minute trip is an easy selling point!
2. What’s your claim to fame?
Depends who is listening to the response. Claim to fame should be earned and respected, rather than claimed.
3. Describe your career so far.
It’s been an enjoyable and narrow path, with great experiences along the way. It’s been all things sport from day one, for over 11 years!
I started working from the ground up, from sports events through to being part of a business that has changed the landscape of university sports in this country, and now growing a business that has won the young agency of the year award at the recent Sports Industry Awards.
4. Tell us a few of your favourite things.
The nature of our industry is long days and nights away from home, so it’s hard to beat time out with the family or exploring some of Cape Town’s cycling routes.
5. What do you love about your industry?
The unpredictability of what the next production might be. In the space of a year, MoonSport has built the largest stadium screen in Africa, tracking an international cyclist cycle around the world in 80 days, and is now working on challenging international productions.
Scottish cyclist Mark Beaumont approached South African sports production agency MoonSport to cover his Artemis World Cycle, which he recently completed, breaking the Guinness World Record for circumnavigation by bicycle in 78 days, 14 hours and 40 minutes...
South Africa has an unprecedented passion for sports and being able to connect fans and athletes through content and entertainment is something special.
6. Describe your average workday, if such a thing exists.
We have a good team of people in our business, who are able to hold the fort down and provide consistency. So if we are not on a production or event, it’s about planning for the next one or taking account of where we are heading.
7. What are the tools of your trade?
Thinking quick, having a backup plan or two, and most important – understanding that the ‘fans are first’ and knowing how to connect with them.
8. Who is getting it right in your industry?
South Africa has some great industry-leading businesses. Just looking at the Sports Industry Awards, where young and upcoming agencies were positioning themselves with the more established businesses, is a good indication.
9. List a few pain points the industry can improve on.
As a whole, we have a challenge in sport where stadium attendance is on the decline. Typically, we are relying on the team performances and tournament finals to draw crowds.
We need to give fans alternative reasons to attend sports events and this starts from their first engagement about the brand until they arrive back home after the game ends.
10. What are you working on right now?
We have been privileged enough to work with some of South Africa’s best sporting brands. We are currently in the planning phase for the Cape Town Sevens, Mzansi Super League and other content campaigns.
Awesome article about the hard work our team has put in this year being recognized at the Sports Industry Awards �� https://t.co/Lqh6P16AUO
LEGAL DISCLAIMER: This Message Board accepts no liability of legal consequences that arise from the Message Boards (e.g. defamation, slander, or other such crimes). All posted messages are the sole property of their respective authors. The maintainer does retain the right to remove any message posts for whatever reasons. People that post messages to this forum are not to libel/slander nor in any other way depict a company, entity, individual(s), or service in a false light; should they do so, the legal consequences are theirs alone. Bizcommunity.com will disclose authors' IP addresses to authorities if compelled to do so by a court of law.