The live soccer matches broadcast on Saturday's are the most watched programmes on Rank TV, and ComutaNet has scheduled the movies to begin immediately after the matches. During the week, movie promos are flighted, to update commuters on the movie to be screened, enticing them to watch.
"We are thrilled to bring 'big screen' magic to commuters, millions of whom have never been to a cinema," says Dinesh Diar, Rank TV General Manager. "According to our most recent research, 30 percent of the commuter market goes to the ranks just to watch live soccer matches on our TVX screens – adding a selection of great movies will create huge TVX demand."
Owlhurst Communications for ComutaNet: Rank TV
