Fox International Channels (FIC) has announced a strategic partnership with On Digital Media for its recently re-launched digital television platform Star Sat.
The agreement sees retention of flagship channel Fox, alongside FX, BabyTV and Fuel and three additional channels, Fox Crime, Nat Geo Gold and Fox Movies, cementing the relationship. The Lifestyle channel will be launched at a later stage.
The deal will increase the FIC footprint and support its global corporate strategy of channels remaining non-exclusive. "This move is very encouraging for us as a distributor of powerhouse channel brands globally," said Alessandro Tucci, SVP and GM for FIC Africa.
The launch of Fox Movies, a channel developed by 20th Century Fox, will be a first on Star Sat and the continent, thus supporting the relevance of conducting business in Africa as stipulated by its corporate strategy. "The FIC Africa strategic plan has been to ensure increased distribution of our key channel brands to all platforms, thus strengthening our presence."
The company has recently announced the purchase of a controlling stake in Setanta Africa, thus increasing the variety in its local portfolio of channels to include sport.