Then in studio we had Dave Duarte (@daveduarte), Executive Educator, Partner at Treeshake and Ogilvy DMA and general digital marketing guru. We look at digital education in business, Ogilvy DMA as well as the announcement of Dave Duarte as the Young Global Leader of the World Economic Forum.
Get all the information by listening to this week's podcast of the show, which airs every Thursday 9am-10am streamed live via 2oceansVibe Radio. [twitterfall]
In studio on Thursday 5 June we hosted Johan Walters from Digital Narrative.
What exactly is augmented reality? Johan Walters: It is quite broad, but in essence it is the use of a smart device to interact with the real world using image recognition and geo location and get a different perspective of real world items.
Augmented reality is new, but how has SA taken to AR? Johan Walters: The SA uptake has started slowly, but the problem is the augmented reality use by SA companies has been isolated and not integrated into a bigger marketing campaign. This year has seen quite a few new AR campaigns popping up.
Get all the other answers around augmented reality by listening to this week's podcast.
Also in studio on 5 June we sat with the always passionate and digitally turned on Dave Duarte.
What is Digital Leadership? Dave Duarte: Digital Leadership in short is about looking at how the way we organise ourselves has changed, we need to always be in touch, which has changed the way we manage people and connect. Even if you are in an office, you are dealing with an explosion of emails, multiple real time contacts and Twitter, Facebook, WhatsApp. So leaders need to start thinking about how this impacts their culture and leadership itself, which moves from being charisma driven to topic and interest driven.
What is the next big thing for Dave Duarte? Dave Duarte: We are launching a cool new event, called Twig, which we're going to flip out to a YouTube channel, which is non profit and community driven. We are also developing a super cool app to verify learning and it's a pretty cool augmented reality learning app designing learning adventures.
Bizcommunity.com's Biz Takeouts Marketing & Media Show takes South Africa's biggest online marketing, media and ad industry platform to the airwaves and gives relevant, useful and interesting insights into all aspects of marketing in SA, Africa and beyond. Each week, the show features the movers and the shakers of the industry, current media trends, upcoming events and brand activities.
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