Metro FM has announced a new line-up increase listenership and remain competitive within an increasingly pressurised environment. The changes come into effect on 01 April 2003.
Says Metro FM station manager, Lesley Ntloko: "The station constantly needs to reinvent itself to consolidate its strong base, continue to meet its audience needs, and to strengthen its position as the leading commercial radio station in the country. As a national broadcaster, we need to ensure that we remain ahead of the challenges from regional stations. We are confident that the proposed new line-up will meet all these objectives."
Major changes will be implemented during the weekday drive-time slots, including new hosts for both the morning and afternoon slots. The weekend slots will be used to introduce and develop fresh, new talent.
Glen Lewis and an exciting new team including newsreader Melanie Sonn and well-known sports personality, Tabiso Tema, will host the morning show from 06:00 till 09:00. This strong team, together with producer Nick Regisford, is guaranteed to get the nation talking first thing in the morning with its lively, new presentation format.
Bertha Charuma continues her extremely popular slot from 09:00 till 12:00, and Vusi Letsoalo hosts the lunchtime slot from 12:00 until 15:00. Tsholo Matseke will read the news during this slot.
The most exciting change to the new line-up is the new drive-time host who will be on air from 15:00 till 18:00. In a first for commercial radio across the country, this powerful slot will be hosted by a female radio personality - the young and talented Azania Mosaka. She will be joined by newsreader Mapaseka Mokwele with David Mashabela producing this slot.
Says Ntloko: "Azania was discovered by Metro FM and has only been with the station since February last year. In this time, she has developed as a presenter and her radio talents have grown in leaps and bounds. We are excited that we can offer her this opportunity, and have every confidence that she will develop a strong listenership in a short space of time."
The weekend line-up also sees some new changes and developments, including the newsreaders. Gene Heyl and Dineo Mphahlele will keep the nation up to date on news issues on Saturdays and Sundays, while the current weekend newsreaders will be retained as stand-by newsreaders.
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