Kevin BassettInteresting. My take away is to call 'unsubscribes' - good one, thanks.
Mike TabernerThanks Kevin
brian wrightHi, I'd recommend adding resonate with target markets to being regular and relevant. Thus adding the creative element because without this element the communication will simply get filtered out before having a chance to build the brand.
Mike TabernerFair observation, my piece really though is focussed on the fact that brands are missing a trick when it comes to their communication opportunities.