[Biz Takeouts Podcast] 37: Agency focus - M&C Saatchi Abel

Lineup

In studio on Thursday evening, 6 September 2012, was Jason Harrison (@JasonHarrison01), MD of M&C Saatchi Abel Cape Town, who has over a decade of experience in advertising.

He shared with show host and Bizcommunity marketing manager Warren Harding (@BizcomWazza) on how M&C Saatchi Abel started, how it measures return on investment for clients, the link to Saatchi International, the launch of the new M&C Saatchi Abel mobile division, and on some of the current M&C Saatchi Abel clients and projects.

Other discussion points included the current state of the advertising industry; digital, traditional and full service agencies and how they fit together; the Loeries and Bookmarks Awards coming up later in the year; and lastly, how the new alcohol legislation could affect advertising in South Africa.

The news roundup covered:

• Optimising the ROI on print advertising investment
  
• Marketing needs targeted approach
  
• Marketing mistakes every entrepreneur should avoid
  
• New product makes it easier for SMES to enter e-commerce
  
• Sanef, Loeries: Joint statement on media accreditation

Podcast

If you missed the show, download (38MB) or listen to the podcast (41:30 minutes).

Episode 37: Agency focus - M&C Saatchi Abel



Date: 6 September 2012 Length: 41:30min File size: 38MB Host: Warren Harding


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