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For the hottest interviews, insights and issues from African and South African marketing, media, digital and ad industry leaders Biz Takeouts Marketing & Media Radio Show.

Guests may be interviewed live in 2OV's Cape Town studio, or may call in via Skype from anywhere. To apply to be interviewed, to advertise or for exciting sponsorship opportunities, email or contact host Warren Harding @bizwazza for more info.

Thursday mornings, 9am - 10am, on 2OceansVibe Radio via live audio streaming or via podcast anytime.

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[Biz Takeouts Podcast] 34: The rise of mobile research

Find out more about the rise of mobile research and how World of Avatar, Mxit, Shinka and Pondering Panda are using mobile to build communities and gather insights, by listening to the podcast of this week's Biz Takeouts Marketing & Media radio show, which airs every Thursday 5pm-6pm streamed live via 2oceansVibe Radio. [twitterfall]


In studio on Thursday, 16 August 2012, was Paul Stemmet (@paulstemmet), CEO of Shinka, an advertising network representing the largest mobile community in Africa.

He joined show host and Bizcommunity marketing manager Warren Harding (@BizcomWazza) to share his views on how mobile research is done, some insights and research already gathered and the influence on the market.

We also looked at Mxit, Pondering Panda (the research arm linked to Mxit), and Shinka (the advertising network working with Mxit); as well as the newly launched Mxit Money and how it is being rolled out.

The news roundup covered:


If you missed the show, download (38MB) or listen to the podcast (39:28 minutes).

Episode 34: The rise of mobile research

Date: 16 August 2012 Length: 39:28min File size: 38MB Host: Warren Harding

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