[Biz Takeouts Podcast] 34: The rise of mobile research

Lineup

In studio on Thursday, 16 August 2012, was Paul Stemmet (@paulstemmet), CEO of Shinka, an advertising network representing the largest mobile community in Africa.

He joined show host and Bizcommunity marketing manager Warren Harding (@BizcomWazza) to share his views on how mobile research is done, some insights and research already gathered and the influence on the market.

We also looked at Mxit, Pondering Panda (the research arm linked to Mxit), and Shinka (the advertising network working with Mxit); as well as the newly launched Mxit Money and how it is being rolled out.

The news roundup covered:

• Native wins RCS digital marketing & media account
  
• 20 tips for writing well
  
• [Township Marketing]: Township Status
  
• Lessons from home-grown "Mandela Story" viral sensation
  
• Red & Yellow School merges its logic and magic with Quirk's digital

Podcast

If you missed the show, download (38MB) or listen to the podcast (39:28 minutes).

Episode 34: The rise of mobile research



Date: 16 August 2012 Length: 39:28min File size: 38MB Host: Warren Harding

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Bizcommunity.com's Biz Takeouts Marketing & Media Show takes South Africa's biggest online marketing, media and ad industry platform to the airwaves and gives relevant, useful and interesting insights into all aspects of marketing in SA, Africa and beyond. Each week, the show features the movers and the shakers of the industry, current media trends, upcoming events and brand activities.

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