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Bizcommunity.com's Biz Takeouts Marketing & Media Radio Show takes South Africa's biggest online marketing, media and ad industry platform to the airwaves to give relevant, useful and interesting insight into all aspects of marketing in SA, Africa and beyond. Each week, the show features news, industry movers-and-shakers, current trends, upcoming events and brand activities. So listen every Thursday morning, 9am - 10am, on 2OceansVibe Radio via live audio streaming or listen to or download the podcast here after the show. Guests may be either in 2OV's Cape Town and Johannesburg studios, or may call in via Skype.

To advertise on the show, email or contact Biz marketing manager Warren Harding on tel +27 (0)21 680 3500 (Cape Town).

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[Biz Takeouts Podcast] 07: Luxury brand survival tips; importance of supply chains, sponsorships

22 Jul 2011 13:53
This week, the Bizcommunity/Chai FM Media & Marketing radio show, hosted by Kevin Fine on Wednesday, 20 July 2011, 6pm-7pm on 101.9 FM in Johannesburg, included the importance of supply chains and sponsorships, and how luxury brands survived the recession. The podcast is now available.
LG executive Bronwyn Hume expounded on the importance of supply chains and sponsorships for the LG brand globally, and Christo Kruger, brand manager for Porsche, told us how luxury brands survived the recession... We also got A3 MediaTech Schedule.pdf Adobe in on the act with Michael O'Neill who was at the Mediatech Africa Expo this week, plus you can hear how Liquorice Africa is creating cool digital campaigns...

The news roundup, from Bizcommunity's marketing manager Warren Harding (@WazzaBiz), covered what marketers need to know about Google+, Don't be scared of Walmart, just do things right - Simon Mathers; Business Day paywall move is the real deal; how and why to give for charity and how brands getting involved (see opinion pieces from Amelia Jones, Mike Freedman and Matt Rose); and whether the Press Freedom Commission is DOA or not.


If you missed the show, download (24.4MB) or listen to the podcast (42:33 minutes) on the Chai FM website.

Already confirmed for next week are Craige Fleischer, regional director southern Africa at Research in Motion (RIM) (BlackBerry), and Justin Spratt (@justinspratt),the rocking CEO of Quirk.

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