News

Industries

Companies

Jobs

Events

People

Video

Audio

Galleries

My Biz

Submit content

My Account

Advertise

Sponsorship News South Africa

Subscribe & Follow

Advertise your job vacancies
    Search jobs

    Toyota returns as Gold sponsor for Pendoring

    Adding to its sponsors, Pendoring Advertising Awards have announced the return of Toyota South Africa as a Gold sponsor.
    Toyota returns as Gold sponsor for Pendoring

    According to Toyota's senior manager: marketing communication and advertising, Pieter Klerck, the company's support for the awards is based on its need to talk directly to a younger target market, including the creative and free-spirited out-the-box thinkers attending the Awards each year and the consumers they influence.

    "When it was established 19 years ago, Pendoring acknowledged that Afrikaans was part of South Africa's tradition and identity. Founded on the rationale that the Afrikaans-speaking segment of the population was extremely brand loyal with a relatively large disposable income and that consumers tend to open their hearts, minds and wallets more readily when they are addressed in their mother tongue, it aimed to encourage marketers to promote products and services in Afrikaans.

    "The company had historically spoken to this market using smart and creative advertising in Afrikaans and welcomed the opportunity to highlight its support for the language by partnering with the awards over the years.

    "Today, in 2013, the company welcomes that the awards have evolved to promote creativity and a renewed interest in other indigenous languages. The addition of the Truly South African categories and the introduction of the Umpetha Award, which rewards the best overall entry in these categories, are progressive steps and resonate with both the creators of mother-tongue advertising and its consumers.

    "Continuing to align the marque with the awards gives it the ideal opportunity to position itself and its vehicles as equals to South Africans who take pride in their culture, their language and their heritage," he concluded.

    For moreCreative WeekPendoringLoeries
    Bizcommunity Special SectionCreative Week Cape Town
    Bizcommunity Press OfficePendoring
    Bizcommunity Search"Creative Week Cape Town"PendoringLoerie
    BizcommunityTwitterfall
    Official Websiteswww.creativeweekct.co.zawww.pendoring.co.zawww.theloerieawards.co.za
    FacebookCreative Cape TownPendoringLoeries
    Twitter@CreativeCT@Pendoring_@Loeries
    Twitter Search"Creative Week Cape Town" OR CreativeCT OR "Creative Week CT"Pendoring OR Pendoring_Loerie OR "Loerie Awards" OR Loeries
    YouTube ChannelsCreative Cape TownLoeries
    YouTube Search"Creative Week Cape Town" OR "Creative Cape Town" OR "Creative Week CT"PendoringLoerie OR "Loerie Awards"
    Pinterest SearchCreative Week Cape TownPendoringLoerie Awards
    Google+Loeries
    Google+ Search"Creative Week Cape Town"PendoringLoerie OR Loerie Awards
    Google News Search"Creative Week Cape Town"PendoringLoerie OR "Loerie Awards"
    NewslettersSubscribe via FeedburnerSubscribe via email

    Let's do Biz