Fashionable connection for mobile company

“At Virgin Mobile we are excited about the partnership with African Fashion International as it strategically allows us to expand our association with fashion. This partnership provides us with a platform that brings us close to our fans, and the Virgin Mobile Cape Town Fashion Week is the beginning of great things to come,” said Peter Boyd, CEO of Virgin Mobile SA.

Virgin Mobile Cape Town Fashion Week takes place at the Cape Town International Convention Centre, 13 - 16 August 2008. The event will feature the nation's most coveted emerging and established fashion designers previewing their Spring/Summer collections to buyers, media, fashionistas and VIPs. For the first time, the event's opening day will be presented by the Cape Town Fashion Council, and will feature specially selected and carefully curated new designers showing for the first time.

Says Paul Jackson, CEO of event owners African Fashion International (formerly known as Leisureworx), “We are delighted to partner with a global and iconic brand like Virgin Mobile who clearly understands fashion, individuality and style from both a national and international perspective.”