IAB DIGITAL SUMMIT & BOOKMARKS

Bookmarks 2018 finalists announced!

Encompassing a record 74 categories, the Bookmark Award winners will be announced on 1 March. In the meantime, the IAB SA has announced the finalists of the Awards.
Image credit: IAB SA Facebook page.


Artificial Intelligence
BrandProductTitleEntry Agency
Bounce NewsBounce NewsBounce News24.com a Division of Media24
Daily KickDaily KickDaily Kick24.com a Division of Media24
News24News24 EdgeNews24 Edge24.com a Division of Media24
Bots, Messaging & Dark Social
SanlamMyChoice Funeral PlansUkshona KwelangaKing James Group
SuperSportSuperSport's Football BroadcastSuperSport Football BotLevergy Marketing Agency
UnileverKnorr Whatsfordinner?Knorr Deliver My DinnerLiquorice
UnileverRamaRama Breakfast BitesLiquorice
Brand, Commercial & Retail Websites
Orlando Pirates FCWebsite Design and DevelopmentOrlando Pirates FC WebsiteAgent Orange Design
South African TourismSouth AfricanSouth African Tourism RenovationHellocomputer, FCB Africa
Toyota AutomarkAutomark websiteAutomark lead generation enhancementsHellocomputer, FCB Africa
Toyota SAToyota ConfiguratorToyota ConfiguratorHellocomputer
VisaVisa eLearningVisa eLearning PlatformKing James Group
Branded Content
10X Investments10X Investments#StopDaylightRobberyM&C Saatchi Abel
FNBFNB#gimmecoolBrandTruth
HuggiesHuggiesBaby MarathonOgilvy
Jägermeister South AfricaIce Cold OppikoppiTBWA\Hunt\Lascaris\Durban
KFCThe Soundbite ChartSoundbite - Wetransfer Music PlayerOgilvy
NedbankNedbankPassion PlayoffsNATIVE VML
NedbankNedbankSee Money DifferentlyNATIVE VML, Joe Public
New BalanceCricket equipment, apparel, replicasTraining DayLevergy Marketing Agency
Pernod Ricard SAJameson WhiskeyThe Jameson Music Video GrantNATIVE VML
SanlamMyChoice Funeral PlansUkshona KwelangaKing James Group
Sanlam Private WealthFamily FortuneKing James Group
SantamWhat I'd Rather DoKing James Group
SimbaSimba Potato ChipsSimba SoapieNATIVE VML
Standard BankBrand#TodayNATIVE VML
UnileverLuxWe Are MoreGorilla Creative Media
Content Strategy
Edgars FashionEdgars Summer Range 2016Emoji CatwalkNATIVE VML
KFCThe Soundbite ChartSoundbiteOgilvy / Mindshare JHB
NedbankNedbankSee Money DifferentlyNATIVE VML, Joe Public
SanlamMyChoice Funeral PlansUkshona KwelangaKing James Group
Ster-KinekorThe Van Der Merwe filmThe Van Der Merwe film launchFOXP2
The Huffington Post South AfricaBrandStop The CycleNATIVE VML
Craft - Ad Ops
Ad OpsThe Engine RoomMark 1
The SpaceStationAd Ops system: ApolloAd Operations System AutomationThe SpaceStation
Craft - Client Service
CerebraI wear many hatsCerebra
RogerwilcoClarissa FleischerRogerwilco
SanlamSanlam Client ServiceForty Two Digital
Craft - Interface Design
Chicken LickenChicken LickenNew WebsiteJoe Public Pty Ltd
Chicken LickenHotwings®AfronautJoe Public Pty Ltd
Chicken LickenRock My Soul 3 Straight™PharaohJoe Public Pty Ltd
Investec Asset ManagementJournal 5Investec Journal 5Hellocomputer
Sanlam Private WealthFamily FortuneKing James Group
SiemensCalendAR appKing James Group
South African Airways (SAA)SAA(Mobile App) Excellence in Interface DesignSAA(Mobile App) Excellence in Interface DesignArc Interactive
South African BreweriesCorporate AccountSAB WebsiteJoe Public Pty Ltd
South African TourismSouth AfricanSouth African Tourism RenovationHellocomputer, FCB Africa
Craft - Marketing Copywriting
CANSACANSACANSA Back to NormalFCB Cape Town
GaragistaBat PissThe Dark, Light BeerDUKE
HuggiesHuggiesBaby MarathonOgilvy
KFCSuppertime StoriesSuppertime StoriesOgilvy
Nando’sNando’sReconciliation TableM&C Saatchi Abel
SanlamMyChoice Funeral PlansUkshona KwelangaKing James Group
VodacomNXT LVLYouth DayOgilvy
ZANG ChocolateZANG Caffeinated ChocolateK.O. Fatigo!M&C Saatchi Abel
Craft - News or Feature Writing
Netwerk24Netwerk24The disappearance of Anchen Muller24.com a Division of Media24
News24News24Underworld Unmasked24.com a Division of Media24
Craft - Online Video Production
CANSACANSACANSA Back to NormalFCB Cape Town
Chicken LickenHotwings®AfronautJoe Public Pty Ltd
Chicken LickenRock My Soul 3 Straight™PharaohJoe Public Pty Ltd
DiageoTusker LagerHere's to UsNet#work BBDO
Drive South AfricaSouth AfricaThe Google Trekker ProjectKelly and Woods
InvestecInvestec Private Bank#MoreThanDataWunderman
MetropolitanMetropolitan Brand#ISeeYouOgilvy
Nando’s GroceryPERi-PERi SauceFor Flavour’s SakeM&C Saatchi Abel
NedbankNedbankSee Money DifferentlyNATIVE VML
NSRI (National Sea Rescue Institute)50 Years AnniversaryMy DadOgilvy
PUMARetailMamelodi Sundowns Kit LaunchOgilvy
SanlamSanlam Financial PlanningThe Township GuitarKing James
SanlamSanlam InvestmentsThe man who thinks he's about to dieKing James
Standard BankBrand#TODAYNATIVE VML, Joe Public
Western Cape GovernmentSafely HomeThe PSA That Couldn’t WaitFCB Cape Town
ZANG ChocolateZANG Caffeinated ChocolateK.O. Fatigo!M&C Saatchi Abel
Craft - Organic Search Marketing
Dunlop Tyres South AfricaDunlop DistributersMobile Search has ArrivedConversation LAB
GumtreeGumtree - Driving Organic PerformanceNMPi
RogerwilcoAndre Buxey: Interneting the GoogleRogerwilco
Craft - Research
City of Cape TownCity of Cape Town WebsiteKing James Group
Craft - Social Media Community Management
Chicken LickenChicken LickenSocial CommunitiesJoe Public Pty Ltd
Coca-Cola South AfricaCoca-Cola, FUZE tea, Glaceau vitaminwaterCoca-Cola South Africa - Social media teamWunderman
GaragistaBat PissThe Dark, Light BeerDUKE
Nando’sBrandNando’s social communityNATIVE VML
Rocking the DaisiesMusic FestivalRocking the Daisies 2017Steyn Events
Vodacom#TeamRed Community ManagementCerebra
Craft - Software, Coding & Tech. Innovation
Independent Media GroupThe Publisher's ToolboxPrint to PixelAfrozaar
KFCSuppertime StoriesSuppertime StoriesOgilvy
KFCThe Soundbite ChartSoundbiteOgilvy
Leo/Vicinity MediaLEO - the adserverVicinity Media
SantamSantam Jammer ScannerKing James Group
VicinityVisitability ReportingVicinity Media
Craft - Strategy
HuggiesHuggiesBaby MarathonOgilvy
KFCThe Soundbite ChartSoundbiteOgilvy
News24News24News24 Video24.com a Division of Media24
SCALibresse Panty LinersVagina VarsityNet#work BBDO
VodacomData 101 - a Strategic Approach to #DataMustFallCerebra
Western Cape GovernmentSafely HomeThe PSA That Couldn’t WaitFCB Cape Town
Craft - Use of Sound
KFCSuppertime StoriesSuppertime StoriesOgilvy
KFCThe Soundbite ChartSoundbiteOgilvy
Craft - UX
City of Cape TownCity of Cape Town WebsiteKing James Group
Investec Asset ManagementInvestec Journal 5Investec Journal 5Hellocomputer
South African TourismSouth AfricanSouth African Tourism RenovationHellocomputer, FCB Africa
Toyota AutomarkAutomarkAutomark lead generation enhancementsHellocomputer, FCB Africa
VisaVisa eLearningVisa eLearning PlatformKing James Group
Customer Experience Design
MomentumCorporate and Public SectorRe-imagining Workplace Living Services: Smart ExitsAccenture
UnileverKnorr WhatsfordinnerKnorr Deliver My DinnerLiquorice
VisaVisa eLearningVisa eLearning PlatformKing James Group
Data-driven Campaign
InvestecInvestec Private Bank#MoreThanDataWunderman
ShowmaxVideo On Demand Internet TVCustomer Engagement SegmentationShowmax
South African TourismSouth AfricaSouth African Tourism Love SAHellocomputer, FCB Africa
Digital Installations & Activations
BMW MotorradBMW S1000RRBlink and you’ll miss itFCB Cape Town
DStvDStvHalloween Sleep OverOgilvy
GlenfiddichGlenfiddichVoice Visualiser – The Independent BarPlatinum Seed Digital Marketing
KFCSuppertime StoriesSuppertime StoriesOgilvy
Pioneer FoodsSaskoSasko Lunchbox CampaignLiquorice
Digital Integrated Campaign
Chicken LickenHotwings®AfronautJoe Public Pty Ltd
DistellAmarulaAmarula #DontLetThemDisappearLiquorice
DStvDStvHalloween Sleep OverOgilvy
InvestecInvestec Private Bank#MoreThanDataWunderman
KFCThe Soundbite ChartSoundbiteOgilvy / Mindshare JHB
NedbankNedbankPassion PlayoffsNATIVE VML
NedbankNedbankSee Money DifferentlyNATIVE VML, Joe Public
SanlamMna Nam | National Savings MonthKing James Group
SCALibresse Panty LinersVagina VarsityNet#work BBDO
ToyotaToyota C-HRToyota C-HR #InternetApprovedHellocomputer, FCB Africa
Digital Strategy
FNBFNBBudget SpeechBrandTruth & That's It & Sprout & AdDynamo
KFCThe Soundbite ChartSoundbiteOgilvy / Mindshare JHB
NedbankNedbankSee Money DifferentlyNATIVE VML, Joe Public
SCALibresse Panty LinersVagina VarsityNet#work BBDO
UnileverRamaRama Breakfast BitesLiquorice
Display Advertising
Joy FurnitureDisplay InnovationiLEAD et al
KFCCharitable DonationAdd HopeMark1
KFCThe Soundbite ChartSoundbite - Wetransfer Music PlayerOgilvy
Mnet TvMy Kitchen Rules SA TelevisionMy KitchenRules SAPlum Factory
The Huffington Post South AfricaBrandStop The CycleNATIVE VML
Email Publications
FlySAA Duty FreeFlySAA Duty Free competition and duty-free productsEmail Goes Sky HighDigital Fire
The Money ShowTHE BUSINESS WRAPPrimedia Broadcasting
Email, Direct & Inbound Marketing
SCALibresse Panty LinersVagina VarsityNet#work BBDO
ShowmaxVideo On Demand Internet TVNew Customer WelcomeShowmax
UnileverShieldAzisheGorilla Creative Media
Games
AB Inbev SA / SABHansa PilsenerHansa Switch @6Digitata Insights
MastercardThe Masterpass appThe Mastercard Masterpass RaceDigitata Insights
Influencer Marketing
Flight CentreStudent Flights (known as Youth and Adventure)BabyBotTBWA\Hunt\Lascaris Johannesburg
KFCThe Soundbite ChartSoundbiteOgilvy / Mindshare JHB
NedbankNedbankPassion PlayoffsNATIVE VML
Pernod Ricard SAJameson WhiskeyThe Jameson Music Video GrantNATIVE VML
Red Heart RumRed Heart RumRed Heart Rum #LiveWithHeartHellocomputer
Standard BankBrand#TodayNATIVE VML
UnileverAxeAxecess IbizaGorilla Creative Media
UnileverLuxWe Are MoreGorilla Creative Media
Innovative Use of Media
DStvDStvHalloween Sleep OverOgilvy
KFCSuppertime StoriesSuppertime StoriesOgilvy
KFCThe Soundbite ChartSoundbite - Instagram Stories Music PlayerOgilvy
KFCThe Soundbite ChartSoundbite - Wetransfer Music PlayerOgilvy
NedbankNedbankSee Money DifferentlyNATIVE VML, Joe Public
The Huffington Post South AfricaBrandStop The CycleNATIVE VML
Integrated Mixed Media Campaign
Chicken LickenHotwings®AfronautJoe Public Pty Ltd
DistellAmarulaAmarula #DontLetThemDisappearLiquorice
DStvDStvHalloween Sleep OverOgilvy
KFCThe Soundbite ChartSoundbiteOgilvy / Mindshare JHB
Nando’sNando’sReconciliation TableM&C Saatchi Abel
SanlamMna Nam | National Savings MonthKing James Group
SanlamMyChoice Funeral PlansUkshona KwelangaKing James Group
SantamSantam Safety IncubatorKing James Group
Internet of Things
HuggiesHuggiesBaby MarathonOgilvy
SantamSantam Roam AlertKing James Group
Live Event Coverage
News24News24Coligny24.com a Division of Media24
News24/Netwerk24News24/Netwerk24News: From moving fast, to streaming live24.com a Division of Media24
Microsites
Chicken LickenHotwings®AfronautJoe Public Pty Ltd
Chicken LickenRock My Soul 3 Straight™PharaohJoe Public Pty Ltd
Drive South AfricaSouth Africa in 360Discover Africa Group
Mobile Apps
Chabad HouseARKActs of Random KindnessNet#work BBDO
Dis-ChemMobile App Design and DevelopmentDis-Chem Mobile AppArc Interactive
SasolEmployee and contractor mobile application@Sasol AppAccenture
TransUnionAuto Dealer's Guide1CheckDSG
Mobile Campaign
KFCSuppertime StoriesSuppertime StoriesOgilvy
NedbankNedbankSee Money DifferentlyNATIVE VML, Joe Public
The Huffington Post South AfricaBrandStop The CycleNATIVE VML
UnileverKnorr Whatsfordinner?Knorr Deliver My DinnerLiquorice
VodacomPlay EverydayPlay EverydayOgilvy + MEC + Cerebra
Mobile Publications
News24News24News24.com24.com a Division of Media24
TheSouthAfrican.comMarfeel's Enterprise Web Optimization SolutionThe South African & MarfeelBlue Sky Publications
Mobile Sites
KFCThe Soundbite ChartSoundbiteOgilvy
QhubhekaQhubekaDo Your PartWunderman
Native Advertising
1Life Insurance1Life Insurance1Life native content campaignTiso Blackstar Group
ShowmaxShowmaxShowmax native content campaignTiso Blackstar Group
The Huffington Post South AfricaBrandStop The CycleNATIVE VML
Online News Video
TimesLIVEI am LaraTiso Blackstar Group
TimesLIVEMeet the Clifton cavemenTiso Blackstar Group
Online Photography, Illustration & Imagery
Channel24Channel24A picture is worth a thousand words24.com a Division of Media24
Eyewitness NewsTrial by FirePrimedia Broadcasting
Online Video
10X Investments10X Investments#StopDaylightRobberyM&C Saatchi Abel
10X Investments10X InvestmentsGrocery SlashM&C Saatchi Abel
Chicken LickenHotwings®AfronautJoe Public Pty Ltd
Flight CentreStudent Flights (known as Youth and Adventure)BabyBotTBWA\Hunt\Lascaris Johannesburg
InvestecInvestec Private Bank#MoreThanDataWunderman
Nando’s GroceryPERi-PERi SauceBolognaiseM&C Saatchi Abel
Nando’s GroceryPERi-PERi SauceChicken CasseroleM&C Saatchi Abel
Nando’s GroceryPERi-PERi SaucePizzaM&C Saatchi Abel
NedbankNedbankSee Money DifferentlyNATIVE VML, Joe Public
Pernod Ricard SAJameson WhiskeyThe Jameson Music Video GrantNATIVE VML
SantamWhat I'd Rather DoKing James Group
Western Cape GovernmentSafely HomeThe PSA That Couldn't WaitFCB Cape Town
Online Video Channels
HuggiesHuggiesBaby MarathonOgilvy
Pernod Ricard SAJameson WhiskeyThe Jameson Music Video GrantNATIVE VML
SCALibresse Panty LinersVagina VarsityNet#work BBDO
Online Video Series
HuggiesHuggiesBaby MarathonOgilvy
Pernod Ricard SAJameson WhiskeyThe Jameson Music Video GrantNATIVE VML
SantamWhat I'd Rather DoKing James Group
VodacomNXT LVLYouth DayOgilvy + MEC + Cerebra
Organic Search Marketing
ClicksClicks - Ranking in Position ZeroNMPi
Dunlop Tyres South AfricaDunlop DistributersMobile Search has ArrivedConversation LAB
GumtreeGumtree - Driving Organic PerformanceNMPi
HomeChoiceBedding down SEORogerwilco
Paid Search Marketing
Chris Willemse CyclesShifting GearsRogerwilco
DebonairsDebonairs PizzaDebonairs- ROAS CampaignMediashop in collaboration with Reprise Media
VodacomTelecommunicaions - Retail DealsGoogle Shopping AdsMEC
WoolworthsConsumer GoodsWoolworths Online Shoppingthe media image (tmi)
Podcasts & Streaming
News24News24Polotiki24.com a Division of Media24
Primedia BroadcastingThe Power of the PodcastPrimedia Broadcasting
Soccer LadumaCreating South Africa's Biggest Podcast!Soccer Laduma
Public Service & NPO platforms
Chabad HouseARKActs of Random KindnessNet#work BBDO
City of Cape TownCity of Cape Town WebsiteKing James Group
South African TourismSouth AfricanSouth African Tourism RenovationHellocomputer, FCB Africa
Publisher Apps
Daily KickDaily KickDaily Kick24.com a Division of Media24
Goal ZeroThe Goal Zero #datafree AppGoal Zero #datafreebiNu
News24 EdgeNews24 EdgeNews24 Edge24.com a Division of Media24
Netwerk24Netwerk24South Africa’s largest subscription-based portal for news and analysis24.com a Division of Media24
News24News24News24.com24.com a Division of Media24
SA Breaking Newswww.sabreakingnews.co.zaSA Breaking NewsMobiMedia
TimesLIVETimesLIVETimesLIVETiso Blackstar Group
Second Screen Campaign
DStvDStvHalloween Sleep OverOgilvy
LancewoodLancewood CheeseEmoji MealsM&C Saatchi Abel
UnileverShieldAzisheGorilla Creative Media
Social Communities
Chicken LickenChicken LickenSocial CommunitiesJoe Public Pty Ltd
Nando’sBrandNando’s social communityNATIVE VML
Rocking the DaisiesMusic FestivalRocking the Daisies 2017Steyn Events
Western Cape GovernmentSafely HomeBetter TogetherHellocomputer
Social Media Campaigns
Corona ExtraCorona ExtraThe Best Sunset on EarthKing James
DStvDStvDStv Emoji TrailersOgilvy
DStvDStvHalloween Sleep OverOgilvy
Edgars ActiveJabari ClothingFree Your Style10th Street Media & Promise
Edgars FashionEdgars Summer Range 2016Emoji CatwalkNATIVE VML
Mercedes-BenzAMG50 years of AMGNet#work BBDO
Mountain DewMountain DewQuest For The DewPisces Digital
MTV / World Aids DayGet Tested#FCK HIVOgilvy
Nando’sNando’sReconciliation TableM&C Saatchi Abel
Russian BearRussian Bear#IAMNEXTPlatinum Seed Digital Marketing
SanlamMyChoice Funeral PlansUkshona KwelangaKing James Group
SPCAAdoptions#ChooseYourFamilyFOXP2
ToyotaToyota C-HRToyota C-HR #InternetApprovedHellocomputer, FCB Africa
UnileverShieldAzisheGorilla Creative Media
Capetalk20 in 140Primedia Broadcasting
The Huffington Post South AfricaBrandStop The CycleNATIVE VML
Social Paid Advertising
KFCThe Soundbite ChartSoundbite - Wetransfer Music PlayerOgilvy / Mindshare JHB
Pernod Ricard SAJameson WhiskeyThe Jameson Music Video GrantNATIVE VML
SanlamMyChoice Funeral PlansUkshona KwelangaKing James Group with Forty Two Digital
South African TourismSouth AfricaSouth African Tourism Love SAHellocomputer, FCB Africa
The Huffington Post South AfricaBrandStop The CycleNATIVE VML
VodacomNXT LVLNXT LVL Youth DayMEC
Special Features
Eyewitness NewsTRIAL BY FIREPrimedia Broadcasting
Eyewitness NewsUSING DATA TO FIGHT CORRUPTIONPrimedia Broadcasting
Netwerk24Newtwerk24A Medical Milestone24.com a Division of Media24
News24, AmaBhungane and Daily Maverick#GuptaLeaks#GuptaLeaks24.com a Division of Media24
The Huffington Post South AfricaBrandStop The CycleNATIVE VML
Specialist Publisher Sites
BusinessLIVEBusinessLIVEBusinessLIVETiso Blackstar Group
CORE EconomicsThe EconomyThe Future of PublishingFire and Lion Pty Ltd
Old MutualWorld of EnduranceWorld of EnduranceOld Mutual
TshisaLIVETshisaLIVETshisaLIVETiso Blackstar Group
VentureburnVentureburn.com - A critical independent voice for SA’s tech startup sectorBurn Media
Use of CRM, Loyalty Programs & Gamification
MultiplyBrandActive DayzNATIVE VML
UnileverKnorr WhatsfordinnerKnorr Deliver My DinnerLiquorice
VodacomPlay EverydayPlay EverydayOgilvy + MEC + Cerebra
Use of Programmatic Media
KFCCharitable DonationAdd HopeMark1
Mediclinic South AfricaBaby ProgrammeMediclinic BabyNettrade Programmatic
MTN South AfricaSpringbok SponsorshipMTN TransfornationNettrade Programmatic
NedbankPersonal LoansAre you Listening?MediaShop in collaboration with Cadreon
Old Mutual Investment GroupOld Mutual Investment Group - As Invested As YouNMPi Digital
Private PropertyHome sales and rentalPrivate Property Programmatic Campaignthe media image (tmi)
SatrixOffshorre InvestmentsSatrix ETF LaunchNettrade Programmatic
TelkomLimitless Ad unitsSizmek
WoolworthsFashionWoolworths Autumn/Winter 2017the media image (tmi)
Use of User Generated Content
Edgars FashionEdgars Summer Range 2016Emoji CatwalkNATIVE VML
Mercedes-BenzAMG50 years of AMGNet#work BBDO
Pernod Ricard SAJameson WhiskeyThe Jameson Music Video GrantNATIVE VML
South African BreweriesSABrewJoe Public Pty Ltd
Standard BankBrand#TodayNATIVE VML
ToyotaToyota C-HRToyota C-HR #InternetApprovedHellocomputer, FCB Africa
UnileverAxeAxecess IbizaGorilla Creative Media
User-Generated Content
KFM 94.5What's Up Western Cape?!Primedia Broadcasting
News24News24Project Rise24.com a Division of Media24
VR & AR
Mercedes-BenzC-Class Coupé Cabriolet#LookupNet#work BBDO
Publisher's ToolboxAugmenta.orgAugmenting Africa's RealityAfrozaar
SiemensCalendAR appKing James Group
The Huffington Post South AfricaBrandStop The CycleNATIVE VML
Web Applications
MultiplyBrandActive DayzNATIVE VML
Tiso Blackstar Group and F8 DevelopmentCosMoSCosMoSTiso Blackstar Group


The IAB SA Bookmark Awards honours individuals, agencies, publishers and brands that have produced creative and innovative work that delivers tangible results. Narrowing down finalists from the over 600 entries has taken this year’s panel of judges several weeks and countless hours. Final judging will take place this weekend, on site in Johannesburg and Cape Town.

Increased judging categories


Says IAB SA CEO Josephine Buys: “We have increased our judging categories this year to reflect the constantly evolving digital industry and the range of skill sets and expertise that it now comprises.”

#Bookmarks2018: Getting nostalgic with Josephine Buys

Josephine Buys, CEO of the IAB South Africa, takes some time out from her digital dynamite schedule to take a trip down digital memory lane ahead of the fourth IAB digital summit and tenth Bookmark Awards...

By Leigh Andrews 6 Feb 2018


Commenting on the entries received this year, jury president Jerry Mpufane noted a few key shifts: “We are seeing a lot of entries in the integrated categories, including mixed media campaigns. Most of these entries are from the big brands, an indication that, broadly speaking, the industry has embraced the tech age. We are also seeing lots of social media and content campaigns, and many ‘speaking’ in a very localised South African tone, an indication of a significant shift towards local relevance/resonance. I wish we had seen more entries in the mobile categories. Could this be a missed opportunity? Consider that this touchpoint happens to deliver the first taste of connectivity for the majority of South Africans...”

New categories


New categories introduced to the Bookmarks this year include Influencer Marketing, Online Video, Use of CRM, Loyalty Programmes and Gamification, Artificial Intelligence, Second Screen campaign and Craft: Excellence in use of sound. Says Mpufane: “I am encouraged by the rise in entries in historically niche categories such as Games, Artificial Intelligence, Virtual Reality, Augmented Reality. The industry could do more, considering the prevalence of these technologies in the ordinary lives of the millennials. I am looking forward to some tough debates during the upcoming on-site judging.”

IAB SA announces Bookmarks 2018 jury president, chairs

The IAB SA today announced M&C Saatchi Abel chairman Jerry Mpufane as jury president as well as the jury chairs for the 10th annual Bookmark Awards taking place 1 March in Johannesburg...

17 Jan 2018


It is interesting times for the digital sector (and the country) and Awards ceremonies and Award entries need to be mindful of and reflect this. Says Brad Page, managing partner, Ogilvy, a judge on this year’s performers panel, "As the South African digital advertising industry is maturing, it is evolving for the better. It’s been inspiring to see a trend of IAB industry members actively addressing and making progress in areas, which require improvement (such as transparency, transformation, diversity, standards, consumer privacy, and protection and fraud prevention) in order to further grow the industry, attract top talent, and to earn trust."

Tickets on sale for the IAB Digital Summit, Bookmark Awards

For the past decade, the Bookmark Awards have recognised top industry talent, predicted digital trends and awarded up-and-coming mavericks...

11 Jan 2018


The 10th annual Bookmark Awards will be held at The Theatre on the Track, Kyalami on March 1st. Tickets for the awards ceremony and after party can be purchased here.
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