#Bookmarks2017: Digital download with... King James Group

Local digirati shone at the recent IAB Bookmark Awards 2017. Here's some feedback from Dan Pinch, ECD at King James Group's Society and Matt Ross, Group ECD at King James and Punk…
Digital strategy bronze and social paid advertising silver for the Democratic Alliance’s ‘DA Elections 2016’; social media campaigns bronze, content strategy silver and branded content silver for the City of Cape Town’s Metro Police Ride-along; integrated multi-platform campaign bronze and social media campaigns silver for Sanlam’s The Conspicuous Savers; existing social platforms silver and client service craft silver for Sanlam social media; online video production craft silver for Sanlam’s Mr Madumane Music Video; brand, commercial and retail websites bronze for Sanlam Investments’ Smart Invest website; mobile apps bronze for SmartMoney; and mobile apps gold for Sendr. Little wonder Pinch and Ross felt this GIF was the most appropriate to explain how they feel about their Bookmark Awards success on the night!

King James Group at the Bookmarks.

“There was some great work picking up awards – in general, digital is being taken more seriously, it is more creative and production values are getting higher. The top winning work is certainly world-class. In terms of our performance we’re proving strong in a number of areas including branded content/social, strategy and it was great to see our Joburg team win a gold with a mobile app for Sendr,” said Pinch.

"We had a successful night considering the growth the agency has had to manage over the last year. We continue to punch well above our weight. Translating 13 out of 23 finalists into metal is an impressive percentage. The really encouraging part was the breadth of the awards we picked up. From social to campaign to film to web to platform to mobile, I don't think there is an agency in the country that can compete with the quality and range of integrated services that the King James Group offers. And, formidably, there's more to come,” promised Ross.

Watch the case study for Sanlam’s Conspicuous Savers, which picked up a number of awards:

Click here for the full list of 2017 IAB Bookmarks Award winners and visit our special section for the latest updates!

About Leigh Andrews

Leigh Andrews (@leigh_andrews) is Editor-in-Chief: Marketing & Media at Bizcommunity.com and one of our Lifestyle contributors. She is passionate about issues of inclusion, equality and diversity, the only SA finalist shortlisted for the Women in Marketing #WIMawards2017, and can be reached at ...
Manoj Rao
nice post man. yo
Posted on 6 Aug 2017 21:42