The Best Loyalty Programme Marketing Campaign of the Year was awarded for Woolworths WRewards 'Are you with us' campaign, which featured Grammy award-winning musician, record producer and philanthropist, Pharrell Williams. The campaign, which focused on recognising and rewarding customers for their loyalty, enticed customers to join Woolworths' sustainability journey and 'make sustainability cool' for the next generation of South Africans. The campaign raised R400,000 for the Red Cross Children’s Hospital, and established the 'R100 Million for Education' drive, together with MySchool MyVillage MyPlanet. This campaign was conceptualised and delivered by Woolworths' internal creative agency, demonstrating the creative talent inherent in the business.
Further to this, the MySchool, MyVillage, MyPlanet programme won Best Loyalty Programme of the Year for the Middle East and Africa for the MyPlanet Rhino campaign, which, to date, has raised over R5m for rhino conservation in South Africa. The programme also averaged approximately R200,000 per month in fundraising.
Accepting both awards on the night, Pieter Twine, Woolworths GM of MySchool and loyalty, said: “Woolworths and MySchool MyVillage MyPlanet are honoured to win these two prestigious international awards. The Loyalty Magazine Awards recognise the EMEA region’s top corporate loyalty programmes and for Woolworths and our customers to be recognised for contributing positively to the society within which we operate is an incredibly proud moment for the business. We would also like to extend a word of thanks to our customers for their support of the programmes, which enabled us to achieve the results we did in the past year.”
