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South African consumers diminishing in brand loyalty

Consumer loyalty in South Africa is still declining, largely because we consume the brands we are loyal to but less frequently...

7 Oct 2015 14:39

[Retail Congress Africa] Little to do with channels, much to do with customer obsession

Retail author and lecturer Martin Butler will be sharing knowledgeable insights, based on current research for his third book (to be published early next year), at Retail Congress Africa next month...

By Jessica Taylor 6 Oct 2015 08:15

Engen launches #RocketRacer with augmented reality app, Zappar

Engen recently embarked on a digital and augmented reality campaign, setting a new standard for how the business plans to engage and interact with its customers going forward...

2 Oct 2015 10:05

The changing face of retail supply

Information is power, the saying goes. That has proven to be true of the modern retail environment where the power rests with consumers - and where retailers are no longer able to push product to an uneducated public...

By Anton Vukic 29 Sep 2015 10:25

With iPhone launch, Apple eyes better customer connection

WASHINGTON - It's not just another iPhone launch. This time, Apple is pushing not only a new device, but what it says is a new relationship with its customers...

23 Sep 2015 11:15

A customer is for life, not just for Christmas

Believe it or not, it's time to start planning your communication strategy for the 2015/16 festive season...

By Lisa Reid 23 Sep 2015 10:05

Woolworths still tops reputation survey but drops on 2014 score

According to the 2015 RepTrak Pulse reputation survey, conducted by Reputation House, Woolworths' again ranks first at a score of 71.2, despite a slight decline compared to its performance in the 2014 survey...

23 Sep 2015 08:51

What is this CX thing everyone is on about?

I was recently introduced to a new way of looking at business and customers as a whole. As a marketer at heart, this paradigm shift took me by surprise as there was always the view that businesses should know their customers...

By Mareli Smit 22 Sep 2015 14:00

Shoppers are cheesed off

Shoppers are fed up with supermarkets, according to the latest SA Customer Satisfaction Index...

18 Sep 2015 12:55

Creating Stick(eez) customers

The ambition of most marketers is surely to both attract and retain customers. We live in an ever-changing, increasingly complex world where consumers have more choice than ever before, while their attention spans have dipped to an all-time low...

By Clive Evans 15 Sep 2015 13:21

"Yes, baby, yes!" Faking customer experience almost always ends in separation

Before we can understand the faking of customer experience by brands, we actually need to define customer experience correctly...

By Johan Botha 14 Sep 2015 14:00

Service with a smile: how a simple gesture could influence customer decision-making

It's often easy to be in a state of negativity bias; simply reading the news can often be disheartening. However, there is great business sense in turning that frown upside down...

By Brandon Bester 2 Sep 2015 12:00

Hot tips for local shop owners

Most people are too busy making a living to make really big money. That's why dedicated salary earners stay wage slaves and why small-time entrepreneurs stay small-timers...

By Aki Kalliatakis 25 Aug 2015 08:50

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