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Nielsen Consumer 360 event unpacks major shifts in SA's consumer landscape

The South African consumer landscape is set for a multitude of shifts in the next ten years, not least of which is the maturing of the local market with growth in the Generation X market segment...

3 days ago

Global e-commerce communities are disrupting the retail marketplace

Giant digital shopping destinations now account for more than 50% of the nearly $500 billion spent by North American consumers online...

3 days ago

Designing a great customer journey can help even the smallest digital offering

From the moment they click onto an e-commerce site, customers develop a lasting impression of your brand...

By Brendon Williamson 18 May 2018

How technology is driving the millennial retail market

Over the last decade, the retail industry has seen a shift in how it operates. The exponential increase in online shopping has had a significant impact on how we buy our products...

By Mark Thomson 16 May 2018

Overcoming customer aversion to innovative retail technologies

In a dynamic business world, characterised by shorter product life cycles, growing customer demands and intense competitive rivalry, innovation is increasingly being considered a key element in a business's strategy to attract and maintain customers.

By E van Tonder and DJ Petzer 15 May 2018

Data-driven processes to drive e-commerce campaign success

Every year, online retailers market their Mother's Day promotions, but many continue to do so with what appears to be little regard for what their customers want or need...

By Wynand Smit 11 May 2018

New data protection guidelines for Africa launched

The Internet Society and the African Union Commission launched new personal data protection guidelines for Africa at the Africa Internet Summit held in Dakar, Senegal this week...

10 May 2018

How African businesses can comply with new EU data laws

The six steps that African businesses can take to comply with new European Union data privacy laws...

By Pieter Bensch 9 May 2018

Digital by design: how technology is breathing new life into the fashion business

Marketplaces, online platforms, customised offerings, virtual fitting rooms and other innovations are all examples of the "phygital" transformation of fashion retail...

By Céline Abecassis-Moedas and Valérie Moatti 25 Apr 2018

Making technology in retail work

A shop sends its valued customer, John, a text message about a sale on a brand of shower gel. It is John's favourite scent, the perfect size, priced at a discount...

By Edwill Nel 25 Apr 2018

Embracing a more connected South African retail environment

The increased connectedness of consumers is contributing to a more dynamic environment - one where expectations on what the buying experience must entail are evolving...

By Leon Coetzer 19 Apr 2018

Empathy - a two-way street in customer service

It's no secret that personalisation is essential in developing a successful customer experience. Central to that is getting to know all you can about your customer and using that information to drive the interaction...

By Wynand Smit 18 Apr 2018

The role of mobile in building brand loyalty

With falling consumer confidence and a slow economic growth outlook, brands are intensifying the fight for consumer loyalty...

By Nicholas Bednall 16 Apr 2018

Location and voice technology are the future of retail

Retailers, struggling to connect with their customers, have been trialling new technologies to blend in-store and digital experiences...

By Gary Mortimer and Louise Grimmer 11 Apr 2018

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