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Shifting focus from the product to the consumer

Traditionally, the automotive industry's primary focus has been on providing bigger, better and faster cars. According to the Automotive Future Now Report, in a world shaped by the Internet of Things...

2 days ago

Three basic principles to CRM success in the 21st century

CRM emerged in the 1990s as an information technology solution for managing a customer database and, today, sits at a senior management strategy or executive level to deliver shareholder value to organisations...

26 Apr 2016

Use a Facebook chatbot to transform customer experience

At their F8 Developers Conference this year, Facebook revealed an ambitious 10-year vision which sees them connecting the world, leveraging artificial intelligence...

By Mark Geschke 20 Apr 2016

How to make rewards programmes work for you

There's no doubt that rewards programmes can add value to your life: from a free smoothie every few weeks, to upgrading your flights to business class. But to really max out your benefits, eBucks Rewards has the following tips and tricks.

By Johan Moolman 11 Apr 2016

Bidorbuy now taking bitcoins

South Africa's online marketplace bidorbuy.co.za, today announced the addition of bitcoin as a payment method through their partnership with BitX, a leading global bitcoin platform...

10 Mar 2016

#BrandManagerMonth: 'We are Yuppiechef'

It wouldn't be fair to crown one person because Yuppiechef is its people - a food community of real people who really do care about their customers...

By Jessica Taylor 9 Mar 2016

Tips for maximising social commerce

Social media has become an increasingly vital element of e-commerce. With the millions of people using social media on daily basis, many companies are realising the power of sites...

By Charles Mburugu 9 Mar 2016

New app gives Vida e Caffe customers instant loyalty points

A new study from Juniper Research has found that 1.4 billion loyalty cards were mobile only or integrated into mobile apps in 2015 worldwide. The research forecasts this will rise to 3 billion by 2020...

29 Feb 2016

Redesigning customer experience with BrandLove CX

Take 40 workshop attendees from all walks (and works) of life. Give them an introduction to laughter yoga as an icebreaker and then tell them to 'build the customer of 2020' by giving each a box of Lego pieces...

By Leigh Andrews 23 Feb 2016

Top e-commerce strategies for customer acquisition and retention

In the last couple of years, we've seen a major shift in focus among e-commerce merchandising sites. Up until about the year 2011, most sites focused on new customer acquisition. Now, the focus has been diverted towards retaining their customers...

By Ryan Kidman 19 Feb 2016

Number of loyalty cards linked to mobile doubles, study finds

More than three billion loyalty cards will operate as mobile only, or be integrated into mobile apps by 2020, up from 1.4 billion last year according to a new study from Juniper Research...

10 Feb 2016

Here's why streamlining is so crucial for customer satisfaction

If a company falls short on accommodating the needs of their customers, sales decrease, and the business - fails. If you've been in business long enough, you know that not every customer will be satisfied. However, if a majority of your customers aren't pleased then Houston, you have a problem...

By Ryan Kidman 10 Feb 2016

SA entrepreneurs: you now have your own loyalty rewards programme

Mercantile Bank, a financial institution aimed exclusively at entrepreneurs, on Friday announced that it had entered into an agreement with wiGroup to develop a loyalty and rewards programme for its clients...

By Stuart Thomas 8 Feb 2016

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