CRM South Africa

Mobile, and increasingly apps, are core to the success of any retailer's strategy through all stages of the path to purchase or shopping customer's experience...

As the largest consumer group in the world today, it is impossible to ignore the impact millennials have had - and will continue to have for decades to come as they settle into their prime spending years...

As Cape Union Mart Group's director of e-commerce, Amanda Herson has the mammoth task of ensuring a seamless online experience for some of South Africa's most loved retail brands...

E-commerce is going from strength to strength in South Africa, more and more consumers are gaining confidence in making online purchases that are not solely limited to the likes of books, CDs, electronics, airline tickets and the like...

While retailers need to be geared for mobile, it is only a part of the shopping journey in South Africa. Omnichannel is where it is at...