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Customer service eclipses products, services as number one customer consideration

Businesses used to compete against one another on one of three fronts: price, quality of product or service, or superior marketing. In the digital age, these factors are taking a back seat to something that is altogether more difficult to define...

1 day ago

#CEMAfrica: The value of CX in emerging markets

In the age of the customer, retailers and marketers need to pay attention to customers and CX like never before. Here's how to get it right...

By Leigh Andrews 17 Aug 2016

#CEMAfrica: Creating customers

It's not about the low-hanging fruit or quick wins, effective customer experience management that results in happy returning customers is all about effective change now to improve the overall future customer experience (CX)...

By Leigh Andrews 17 Aug 2016

Neuromarketing - key insights to unlocking your customer's brain for instant sales

What really drives your consumers to buy and how do they decide? Find out how Neuromarketing can help you uncover the hidden triggers and convert more prospects to customers...

Issued by Knowledge Resources 17 Aug 2016

Five technologies that will change customer service by 2021

Rather than obsessing about driving efficiencies, savvy business leaders will look to emerging technologies to find new revenue streams and, more importantly, covert normally fickle customers into loyal supporters...

16 Aug 2016

Self-service improves customer satisfaction

The method of delivery of the customer service experience needs to be continually updated to match the desires and expectations of an ever-changing customer base and that is why the customer experience landscape is ripe for disruption...

By Nidal Kamouni 11 Aug 2016

Rewarding customer loyalty, building brand ambassadors increases profits

In order to stand out from the rest, brands have introduced programmes that reward customer loyalty. Statistics have shown that increasing customer loyalty by just 5% could lead to an increase in the average profit per customer 25-100%.

By Juan-Pierre Du Buisson 4 Aug 2016

Five retail errors to overcome

Recent research has shown that less than 50% of new businesses survive beyond their fifth year, as today's business world is more dynamic and competitive than ever...

By Charles Mburugu 2 Aug 2016

[Biz Takeouts Podcast] 183: Evolution of CEM and the CEM Africa Summit

On the latest episode of Biz Takeouts Marketing and Media Radio show host Warren Harding spoke to Simon Cranswick and Mike Jones...

29 Jul 2016

CEM Summit leads the way for the African customer experience industry

Since inception, the first of its kind Customer Experience Management Summit has more than doubled in size and is now the largest CEM conference in Africa...

Issued by Kinetic Events 28 Jul 2016

What pester power can do for your business

There is a surge of freebie campaigns at three major grocery retailers, with Pick n Pay's animal card collection, Spar's Angry Bird 3D cards and Checkers' mini grocery items, leaving parents reeling as to where to shop...

27 Jul 2016

[Biz Takeouts Lineup] 183: The CEM Africa Summit and NATIVE VML's trends report

Tune in to the Biz Takeouts Marketing & Media radio show on 28 July 2016, from 9-10am, as show host Warren Harding chats to Simon Cranswick and Mike Jones...

27 Jul 2016

What's the skinny with Woolworths' mannequins?

Woolworths has responded to the slew of backlash that it has received over its "skinny display mannequins"‚ claiming that "these bodies are built to global or universal specifications"...

By Sefiso Hlongwane 26 Jul 2016

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