![[Trends 2015] TREND: The experience brand](http://cdn.biz-file.com/c/1501/250348.jpg)
From 'Me' brands, to category collapse in the retail sector, mindful business and new definitions of power; and design-led experiential public spaces - JWTIntelligence has produced a superlative vision of current consumer culture and expectations in 2015...
20 Jan 2015 08:10
Nicolette Singh, Marketing Lead, Avanade South Africa, talks us through what the new CIMO role actually means for the marketing and IT industry alike...
By Leigh Andrews 15 Jan 2015 14:00
We ask customers how satisfied they are, because we think that satisfaction means profitability and growth. That's not necessarily true...
By Sid Peimer 13 Jan 2015 14:22
I recently presented a paper titled "Thriving in the Digital Age: Elevated Experiences, Interactions and Analytics" at a conference that focused on how businesses can manage relationships with their customers in the digital era...
By Joseph Neusu 9 Jan 2015 06:42
When a customer loses it, it's not a good idea to repeat, "I'm trying to help you." It's especially not a good idea if the "help" consists of saying, basically, "the payments you made are still due..."
By Mick Brady 31 Dec 2014 11:16
The festive season is the most profitable time of year for many online businesses with a surge not only in the number of placed orders but in the basket size as well...
19 Dec 2014 07:28
In a retail environment, brands have to engage with their customers in a seamless manner to ensure that they not only remain relevant but also provide a service that makes the user experience more valuable...
By Darren Reid 17 Dec 2014 14:10
High levels of service delivery are required, especially in retail, as the world counts down to the festive season, with an upsurge in customers...
17 Dec 2014 09:29
Making a scene in a public place like a shop rarely comes naturally. Unfortunately, being meek and mild looks less and less like a viable option for customers who are aggrieved by shoddy products and services...
By Aki Kalliatakis 5 Dec 2014 15:29
Social media occupies a central role in today's brand/consumer interaction space. Yet many brands rush into social media without putting a coherent strategy in place...
By Gordon Geldenhuys 4 Dec 2014 14:22
The build-up to the festive season takes meticulous preparation - depending on how particular you are. It also causes untold stress and is always over far too soon...
By Catherine Milward-Bridges 4 Dec 2014 11:14
If we think back 10 to 15 years ago, we could not have imagined shopping online or the increasing importance of online retail in today's society...
By Neil Watson 2 Dec 2014 15:11
November through to February means increased time in the malls either for shopping, entertainment or simply catching up with friends and family over a meal or coffee for many consumers...
28 Nov 2014 13:49
Email newsletters are the medium most commonly used by companies to communicate with prospective customers and current customers. The goal of this communication is to educate, inform and persuade customers to visit them again...
By Dries Badenhorst 24 Nov 2014 14:00
South Africa