[Biz Takeouts Podcast] 45: Search marketing

Lineup

In the Cape Town studio on Thursday, 8 November 2012, was Peter Olivier (@digitallpeter), a qualified SEO professional and digital marketing strategist for AdMakers International.

He and show host and Bizcommunity marketing manager, Warren Harding (@BizcomWazza), discussed the impact SEO and search marketing can have on a company if done correctly; the important role social media plays in increasing ranking online; and how social media optimisation can help companies improve their visibility online.

The news roundup covered:

• How are South Africans interacting with social media?
  
• Direct marketing offers online marketing rules
  
• New partnership offers more in enterprise marketing
  
• Lessons from Obama's presidential campaign
  
• The importance of packaging

Podcast

If you missed the show, download (46.8MB) or listen to the podcast (51:11 minutes).

Episode 45: Search Marketing



Date: 8 November 2012 Length: 51:11min File size: 46.8MB Host: Warren Harding

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