At the foot of the table, the negativity around McDonald's has been well publicised. In addition to the public row over brand monopolies, McDonald's was the victim of a high profile celebrity debate and a Twitter backlash instigated by UK comedian Frankie Boyle.
The MediaCom Olympic Twitter Tracker ranks sponsors by a unique Olympic Twitter Score that includes total volume of mentions, engagement and reach metrics, and importantly, positive or negative sentiment.
For more, and for a full description of the methodology and the latest weekly analysis, go to www.mediacom.com.
