Reality TV series part of integrated marketing campaign

It's easy to Spot the Bar-One Man, which is at the creative centre of Bar-One’s latest creative brand campaign, but now 14 South African contestants will have an opportunity to actually compete against each other for the ultimate title as South Africa’s alpha male in “Bar-One Manhunt” which will début on SABC3 in January 2010.

"The reality TV show concept is spot on with the brand architecture and DNA - the chocolate bar gives real men the energy to live a 25 hour day,” states Monique Koning, Bar-One brand manager.

The 13-part series, with a 24-minute running time format, will set 14 male South Africans between the ages of 23-38 in a challenge to find the Bar-One man. Contestants will be testing their strength, stamina and determination to face physical and all-round challenges to overcome stiff competition for a grand prize valued at over R1 million and the glory of becoming the next Bar-One man.

Several challenges are planned for each episode offering brain and brawn showdowns on various sets in locations in South Africa and others across the world.

“All-rounders that do not shy away from challenges can register for the castings at www.barone.co.za. Guys that are physically fit, funny, great conversationalists and quick on their feet should definitely consider entering,” concluded Koning.