The Cape Town-based Balkan dance band, Nomadic Orchestra ran a campaign of 10 pop-up shows in undisclosed locations around Cape Town in March 2014, with clues to where and when the shows would be happening released through the band's social media.
Called #FindTheNomads, the idea was to market the band in an innovative and interactive way, making use of social media and smartphones to get fans and onlookers to create content for the band.
The whole campaign was documented and a short documentary of the campaign was released yesterday, 23 June 2014. Tash Montlake (ifnotwhynot Media, Enigma Ace) directed, filmed and edited the documentary, which was produced in association with PopsicleTV.
For more information on The Nomadic Orchestra, go to www.facebook.com/NomadicOrchestra
, and view the video here: