At the next AMASA meeting, scheduled for 6 March 2013 in Sandton, Pete Langschmidt of ConsumerScope will present 'Real Penetration of South African Print and Digital Media'. According to his presentation, "the fact of the matter is that newspaper and magazine readership is impossibly high, not unbelievably high, impossibly high."
In his presentation, he will challenge reader per copy figures, expand on AMPS and AdEx figures and look at the effectiveness and accessibility of digital media and media consumption by lifestyle levels.
"The association is always looking for topics that will draw debate from our industry and we're confident that this presentation fits that bill," says AMASA's chairperson Lyn Jones. "We look forward to a healthy attendance and identifying the way forward following this discussion."
The free presentation takes place at 4pm at Ster-Kinekor Preview Theatre, Primovie Park, 185 Katherine Street, Sandton.
LEGAL DISCLAIMER: This Message Board accepts no liability of legal consequences that arise from the Message Boards (e.g. defamation, slander, or other such crimes). All posted messages are the sole property of their respective authors. The maintainer does retain the right to remove any message posts for whatever reasons. People that post messages to this forum are not to libel/slander nor in any other way depict a company, entity, individual(s), or service in a false light; should they do so, the legal consequences are theirs alone. Bizcommunity.com will disclose authors' IP addresses to authorities if compelled to do so by a court of law.