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Cell C custom mag from John Brown

Global publisher John Brown will be launching Cell C's new quarterly customer magazine - developed to tie in with the rebranding and repositioning of the mobile operator and improve customer communications - at the end of October 2010.
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It will have a print run of 120 000 and will be distributed via newsstands with various men's and women's lifestyle and technology titles, and will also be available free-of-charge in Cell C stores across the country.

According to Simon Camerer, head of Cell C's marketing team, the brand team is very excited about launching its own magazine. "Cell C has not previously offered a customer publication. We think it will give our brand a very credible voice in the data and wider technology space. And it will help to take the newlook Cell C into consumers' homes," he says.

Improved customer communication

The magazine is another example of Cell C's improved customer communication, according to Lisa Visser, the magazine's publisher, and the team has worked hard to get great content in order to add value for its consumers.

Lani Carstens, John Brown Media MD, says the Cell C gain has cemented and added new impetus for John Brown in SA. "Our aim is to drive growth by developing innovative and engaging content solutions for clients across multiple platforms. Adding a brand like Cell C to our rapidly expanding local publishing stable is great news."

John Brown is reportedly the biggest global provider of content for some of the largest companies in the world, including RBS, Orange, Virgin, John Lewis, Amway and Disney globally, with offices in London, Tokyo, Shanghai and Cape Town. Locally, it also publishes Pick n Pay's Fresh Living magazine and communiqués for Discovery.
Zaheer Carrim
How pathetic.-
Cell C is haemorrhaging money and yet they make a fool of their brand by publishing a magazing. I have no words, this is pathetic and unbelievable. What exactly is the end game here? Brand awareness can only grow once the basics are in check. This is a bad mistake.
Posted on 19 Oct 2010 08:39