BREAKING NEWS: One of South Africa's most innovative and entertaining business magazines, Maverick, along with its media industry sibling, Empire, is no more. Speaking to Bizcommunity.com last night, Monday, 13 October 2008, publisher and editor Branko Brkic said that in spite of battling for months to keep the two magazines going, shareholder disagreements and unworkable alliances with incompatible media bed-fellows left Mvela-owned Business Century Publishing with no alternative but to shut them down.
And, contrary to rumour, Brkic said he had not left the country.
This closure has been a bitter blow not only for Brkic, but for his co-editors, Phillip de Wet and Kevin Bloom - both extremely talented investigative journalists who, with Brkic, brought a refreshing breath of fresh air to the country's business publishing industry.
Both Maverick and Empire, in my opinion, have set benchmarks for quality journalism.
It is indeed extremely sad that quality publications such as that excellent but ill-fated newspaper, ThisDay, and now Maverick and Empire magazines, end up on the scrap-heap while so many other newspapers and magazines, that don't give a toss about quality editorial and simply pander to the whim of advertisers and unashamed advertorials, manage to keep going.
Mvelaphanda Holdings acquired a majority shareholding in Business Century early last year when additional working capital was needed. The company was started by Yugoslav-born Brkic with help from the Industrial Development Corporation.
Earlier this year, Mvelaphanda executive director Mark Willcox said that he had been in talks with several media groups following a decision to place Business Century into a bigger company due to Business Century not being able to achieve sustainability with only two titles.
The past few months have taken their toll on Brkic, who has had some severe health problems brought on by stress. He is clearly taking the closure of his magazines very badly and one almost gets the sense, talking to him, that he believes he is the only publisher ever to have had a publication close down.
Hopefully, he will soon discover that there are actually very few publishers in this country who have not tasted failure at some stage or other and like them, he will pick himself up and start all over again.
There are many in the industry who do not like Brkic - the majority of whom are simply jealous. He is a maverick in every sense of the word, an idealist in the extreme, and a very canny newsman and writer. It would a pity for the industry to lose this sort of talent.
Hopefully he, along with De Wet and Bloom, will take the lessons they have learnt from Maverick and Empire, however painful they have been, and move forward to even greater things.
Apart from being a corporate marketing analyst, advisor and media commentator, Chris Moerdyk is a former chairman of Bizcommunity. He was head of strategic planning and public affairs for BMW South Africa and spent 16 years in the creative and client service departments of ad agencies, ending up as resident director of Lindsay Smithers-FCB in KwaZulu-Natal. Email Chris on and follow him on Twitter at @chrismoerdyk.
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Pretty Good Publication, but...-
Maverick was a great read, but what was the problem with the ad sales? Why couldn't they secure more revenue?
Empire and Maverick were my favourite business mags! As Chris says they were a breath of fresh air, in an industry that seemed to spend most of their time sucking up to their advertisers. The editorial team are legends who are needed in the publishing industry! Whatever your next project, we will read and support it!
This is bloody awful! Who am I going to have heated one-sided arguments with if there's no Ivo Vegter? Who's going to make business cool without Phillip and Kevin? Which other mag cover is going to fling itself off the shelves and into my Woolies basket with such force and elegance. Where's all that great talent going to go?
Branko, you're a genuis of a publisher and you'll be sorely missed. Come back asap.
It is sad to lose such valuable publications that gave us extra-quality journalism. Chris is right, the market is full of 'skoro-koro' publications containing 'skoro-koro' material written by 'skoro-koro' journalists. These are the ones that should disappear, not Maverick and Empire.
Life is unfair. But it is not the end of the world! Adios!
How sad to lose two fine magazines like these, not only because I'll miss reading them, but because their experience will discourage others from attempting to publish editorially strong and independent titles.
I am so sorry to have lost the inspiring and often cutting insights of the Maverick team! It is a huge loss to journalism and to the business community at large. I've never purchased an issue that I didn't devour from cover-to-cover, or have to share with everyone who laid eyes on it. This is the most miserable news! I hope the Editorial team reads these comments and find a way through the stinky mud of SA's publishing industry to give their brainchild new life in the not-too-distant future. Cudos to the Maverick team for producing, arguably, the best business magazine on any shelf.
So why close it down? Sell it off to someone who can make money out of it!-
Just because one publishing house is not able to make the numbers work, doesn't mean it is necessary to shut it down. With the right business model and a small team a stable of 2 magazines can sustain itself and even profit! What options were looked at? A buyout/selloff of any sort?
why were the circulation figures for so low for Maverick (Empire didn't get the chance to post ABC figures, and if they had, I suspect that they would have been extremely low). This is presumably one of the main reasons the magazine closed - no sales, no advertising and an unsustainable business. However, I did enjoy reading both, although I'm not quite sure what the target market of Empire was, or that selling a media magazine on-shelf was the right distribution model. I hope branko et al will reappear soon.
It's no secret that editorial excellence and an independent spirit are no guarantees for commercial success in a publishing landscape where the big media houses control every shot. Branko and his team were shining lights in a dark and stormy sea of conformity, and their idealism and the ability to find new angles, and new stories, set them apart from the rest. It's all about a cracking read, and Maverick (and to some extent, Empire) provided just that. It would be a pity to see such talent sink and disappear. Fortunately, the on-line environment is the new frontier for the independent publisher. Unshackled by huge print bills and uncompromised by flawed distribution channels, I expect Branko and his team to come up with something even better, even more innovative.
Maverick was the best read I've ever read. I'm only 22 but I could only read Maverick for a magazine. Oh what will inspire me now, what will keep me informed, no other publication out there offers insight? I'll surely miss. Branko keep your head up high, you highly talented bra!
i guess its the fact that they were not willing to compromise. advertisers need that sometime. why are the so called "crappy" magazines making it. it doesnt usually matter how brilliant the journalism is...editorial integrity, who makes it on that. time to rethink the strategy.
Branko, in the many years that I have known you and worked with you, you have continously displayed your stength and determination as an inpsiration to many as you choose to walk the path unknown. Like the Phoenix rising from its ashes know that the future will only bring greater success for you and your amazing colleagues. You do the media world proud with your unique efforts and publications. Each ending is but a beginning. Wishing you health and positivity. _Fathima
The way so many advertisers continue to demand "extras" and "deal sweeteners" and "value add", and the way so many magazines pander to them, makes me want to puke. This is why editorially strong, sophisticated and independent publications like Maverick and Empire die, and mediocre titles continue to survive.
everyone is talking about skoro-skoro publications, which are these? The ones published in Claremont, Cape Town?
There is this old idealism that all you need is good content and hope/expect advertisers will come. Many tittles fail because of lack of sales strategy. There was simple no space for empire and I think they should have waited for Maverick to perform well first before launching another tittle that burnt cash. Its not a market problem its a management problem.
How will we now make sense of what is going on around us in South Afria? Who will take the time to analyse and inform? Who will tell the real story behind the story. Who will put the real effort in to speak to the sources, check and cross check, and then be bold enough to print what emerges? Brank, I hope you find an avenue to keep on doing what you do best!! Allen
I am sorry, but having background and inside information into the Maverick and Empire Drama, it was definitely not ad sales, the revenue was there each and every issue!!! It was a pity that the structure and management were not up the cut....