Bun Booyens, editor of Media24's Weg!, scooped the much-anticipated inaugural Jane Raphaely Award for Editor of the Year at the 2006 Magazine Publishers' Association of SA's Sappi Pica awards, announced at a gala event at the Sandton Convention Centre this evening, 2 November 2006. Longstanding awards sponsor Sappi also announced its sponsorship of a major magazine advocacy programme to be launched under the direction of MPASA during 2007.
Bun Booyens, editor of Weg!
According to Albert Lubbe, MD of Sappi Fine Paper South Africa, this advocacy program will promote the use of magazines as an advertising vehicle to marketers and advertisers with the aim of securing the sustained viability of the industry in South Africa.
Apart from Booyens, the evening's other big overall winners are
Men's Health Living (Touchline Media) - the Philip Tyler Award for Best New Launch;
Real Simple (8 Ink Media) - the Award for Excellence in Magazine Design;
Seventeen (8 Ink Media) - Rossi Trophy for Best Consumer Magazine;
Plascon Colour (New Media Publishing) - Best Customer Magazine;
The Dairy Mail (Agri Connect) - Watling Trophy for Best Business-to- Business Magazine.Thirty-three winners across the three categories of Consumer, Customer and Business-to-Business magazines were also announced. These included Popular Mechanics (Ramsay, Son & Parker), winner of the Men's General Interest category, Farmer's Weekly (Caxton), who won the Consumer Business Category and Women's General Interest winner, Cosmopolitan (Associated Magazines).
"All the winners demonstrate the exceptionally healthy state of the South African magazine publishing industry at the moment," says Ann Donald, the chief judge and former Fairlady editor. Of course they couldn't have anticipated the announcements of the closure of Style and Krew magazines this week!
Whether they have the guts to launch a world-first décor magazine for men, the creativity to introduce specially-sealed "must read" sections into the main body or the savvy to embrace a society in transition by finding ways to write for emerging farmers without losing the readership of existing ones - the winners of this year's Magazine Publishers' Association of SA's Sappi Pica awards indicate that SA's magazine industry is thriving.
During 2006, thirty-six titles have joined the Audited Bureau of Circulation. Many such as Lééf met hart & siel, which focuses on a providing a spiritually-based read for Afrikaans women, or American title Real Simple that aims at a clutter-free, solutions-driven editorial platform, are leading the trend toward new and viable niches.
"The increased competition brought about by the wider choice, is stimulating innovation and smart thinking. Winning editors and publishers are rising to the challenge by becoming fiercely reader-centric, which is of course the only sustainable way to deliver the audiences that advertisers expect," says Donald.
According to Donald, examples of proudly South African magazine publishing are the launch of the Men's Health Living magazine, a world-first with its' focus on décor and lifestyle editorial for men and which the international partner, Rodale Press, is monitoring carefully with a view to an international roll-out, as well as the phenomenal success achieved by Media 24's Weg!.
This outdoor leisure title has rewritten the publishing rulebook by securing a third of its circulation in subscriptions within two years of launching and against an industry norm of 10%. It has also become the market leader within 20 issues.
The success of Weg! secured editor Booyens the inaugural Jane Raphaely Editor of the Year Award against competitors such as Esmaré Weideman of Drum and Sumien Brink of Visi, who won highly commended in this category.
"This was a closely contested race with three highly commended editors vying strongly for the top spot. Any one of them would be a worthy winner, in that, their strengths lay as much in their business savvy as their editorial capacity," Donald says.
The full list of MPASA Sappi Pica Awards 2006 are:
TRADITIONAL MAGAZINE AWARDS Philip Tyler Award for the Best New Launch Winner: Men's Health Living, Touchline Media
Award for Excellence in Magazine Design Winner: Real Simple, 8 Ink Media
PREMIER MAGAZINE AWARDS Best Customer Magazine Winner: Plascon Colour, New Media Publishing
Best Business-to-Business Magazine: Watling Trophy Winner: The Dairy Mail, AgriConnect
Best Consumer Magazine: Rossi Trophy Winner: Seventeen, 8 Ink Media
JANE RAPHAELY EDITOR OF THE YEAR AWARD Winner: Bun Booyens - Weg!, Media24 Magazines Highly Commended: Esmaré Weideman - Drum, Media24 Magazines Highly Commended: Sumien Brink - Visi, New Media Publishing
CONSUMER MAGAZINE AWARDS Home, Décor and Gardening Winner: Tuis/Home, Media24 Magazines Highly Commended - House and Leisure, Associated Magazines
Men's General Interest Winner: Popular Mechanics, Ramsay, Son & Parker
General Interest News and Entertainment Magazines Winner: Bona, Caxton Magazines Highly Commended - Insig, New Media Publishing
Sport Winner: Kick Off, Touchline Media Highly Commended - Golf Digest South Africa, Touchline Media
Leisure Interests Winner: Car, Ramsay, Son & Parker Highly Commended - Drive Out, New Media Publishing
Travel, Wildlife and Conservation Winner: Weg!, Media24 Magazines Highly Commended - Africa Geographic, Africa Geographic
Parenting Winner: Fit Pregnancy, Touchline Media
Spirituality Winner: Lééf met hart & siel, Media24 Magazines
Women's Special Interest Winner: Shape, Touchline Media
Annuals and Special Editions Winner: Huisgenoot 90 Gedenkuitgawe, Media24 Magazines Highly Commended - Eat Out, New Media Publishing
Supplements Winner: WegSleep, Media24 Magazines Highly Commended: Elle Supplement, Johncom Media Magazine Division Highly Commended: Seventeen Diary, 8 Ink Media
CUSTOMER MAGAZINE AWARDS Business-to-Business Winner: Accountancy SA, SAICA
Retail and Consumer Goods Winner: Taste, New Media Publishing Highly Commended: Jet Club Magazine, The Publishing Partnership Highly Commended: Lewis Club Magazine, New Highway Publishing
Hospitality, Tourism and Travel Winner: Good Taste, Converge
Health, Fitness and Sport Winner: South African Paddler, Atoll Media Magazine Publishers Highly Commended: Heart, New Media Publishing
Entertainment, Leisure and Lifestyle Winner: Obrigado, The Publishing Partnership Highly Commended: ClassicFeel Magazine, Desklink Media
Annuals, Directories, Product Guides and Supplements Winner: Plascon Colour, New Media Publishing Highly Commended: Pezula/, New Media Publishing
BUSINESS-TO-BUSINESS MAGAZINE AWARDS Farming, Agricultural Produce and Equipment, Irrigation and Horticulture Winner: The Dairy Mail, AgriConnect
Civil Engineering, Building and Infrastructural Development Winner: IMIESA, 3S Media Highly Commended: Leading Architecture and Design, Primedia Publishing
Electrical and Electronics Engineering Winner: Sparks Electrical News, Crown Publications Highly Commended: SA Instrumentation and Control, Technews
Business Management and Communications Winner: B®and, Brand Africa Media
Hospitality, Travel and Tourism Winner: Southern Africa's Travel News Weekly, Now Media
Medical, Rescue, Safety and Security Winner: TLC, Picasso Headline
Other Specialist Titles Winner: RB Magazine, Lindiwe Communications Highly Commended: Pursuit, Johncom Media Magazine Division Highly Commended: De Rebus, The SA Attorney's Journal, Law Society of South Africa
Annuals, Special Editions, Product Guides and Supplements Winner: MIMS Guide to OTC Products 2006, Johncom Media Magazine Division Highly Commended: MIMS Desk Reference (MDR) 2006, Johncom Media Magazine Division Highly Commended: Digest of South African Architecture, Picasso Headline
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