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Liza Albrecht quits Media24

Media24 group editor Tim du Plessis yesterday, Thursday, 19 January 2012, confirmed that the group's head of digital for Afrikaans titles, Liza Albrecht, has resigned. According to Du Plessis, the decision as to who will replace Albrecht will be made within the next week or so.
Du Plessis said he was not at liberty to comment on the reasons for Albrecht's resignation because of a non-disclosure agreement that both parties had signed.

Asked for the reasons for her resignation, Albrecht (@LizaAlbrecht) said, "This is a matter between myself and the management of Media24."

Passion is Afrikaans content

As for her future plans, Albrecht told that as her passion is content, particularly Afrikaans content, in whichever capacity she found herself within the next two months, it would have to do with that.

"I believe that there is a great need amongst Afrikaans-speaking readers to have access beyond the parochial and peripheral. 'Ons is nie almal so nie', has become my mantra the past few years," she said.

Asked where this would leave the group's digital efforts in the Afrikaans title's segment, Du Plessis said that the strategy is being rolled out, and involves making the content of all the group's newspapers available on as many platforms as possible, in addition to subscribers paying for premium content on digital platforms.

"Evolving strategy"

"It's an evolving strategy. Things change all the time. With the advent of tablets, everyone thought this was the silver bullet, but it's not as simple as that," said Du Plessis.

Albrecht was appointed in her current position in July 2011 amid several structural moves, which CEO Esmaré Weideman said at the time served to streamline Media24's management structures to allow for dynamic decision-making, according to The Media Online. Prior to that, Albrecht was editor of Rapport, one of the biggest selling Afrikaans Sunday newspapers in South Africa, from February 2009 until her appointment to her current position. She also won the 2010 Women in Media Awards.

Bizcommunity attempted to obtain comment from Media24 CEO Esmaré Weideman regarding Albrecht's resignation and any implications but at the time of publishing hadn't received any.

About Roshila Jarosz: @Lipika777

Roshila Jarosz (neé Pillay) is a communications lackey by day, running a website and communications for an organisation, and by night a serial social networker and writer. She used to work as a journalist for various publications, including Elle magazine, the Mail & Guardian, Financial Mail Campus and the Sunday Independent, as well as other titles, before she sold out to corporates. Email her at and follow @Lipika777 on Twitter.