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Black middle class on the up...

The emerging black middle class, termed the ‘Onyx Market' by TGI research (and also referred to as the Black Diamonds in marketing parlance), continues to grow, reaching a figure of 3.7 million individuals in 2008.

25 Sep 2008

click to enlarge

According to TGI, a comparison in a few selected markets shows how important these wealthy individuals are when compared to whites who were traditionally the prime market… the Onyx are younger (32 years old on average, a full eight years younger than the average white), they outnumber whites in alcohol consumption, Internet usage, and owning a generator. Motor vehicle ownership still lags that of whites.

This TGI quick fact extract comes from the globally respected TGI South African database and is based on TGI 2008A (first half 2008). For more information contact Tim Bester or Barbara Cooke on Tel: 011 234 0656 or visit www.TGI.co.za.